Experience

亚洲万里通

• China Marketing Manager

  • May 2018 - Present

  Understand the company’s business objectives and marketing direction, in order to design strategic and creative marketing campaigns and achieve market growth in Mainland China; Develop and own social media strategies, using WeChat and Weibo as key channels, to engage with Asia Miles members in Mainland China; Design and implement effective marketing activities to recruit new members and engage with existing members; In collaboration with different internal teams, such as Data Analytics, Miles Redemptions and Business Development teams, conduct post-campaign analysis, discover valuable insight of member behaviors and turn insight into future action to make continuous improvement; Monitor campaign budget and results actively to ensure positive ROI of marketing campaigns.



Mead Johnson Nutrition

• Philippines
• Consumer Goods
• 700 & Above Employee

• Digital Marketing Manager

  • Feb 2015 - Mar 2018

  1. Develop, prioritize digital marketing strategies and media budget handling, implement digital campaign; 2. According to the company's strategy, develop CRM strategy and management CRM plan, activate loyalty program to improve member retension rate; 3. Build partnerships with All B2C platforms to accelerate and scale up the business, such as strategies & media planning, flagship store set up, consumer data analyze and co-op with other brand; 4. Develop social media operational strategies (Weibo/WeChat/OWS)，according to the social listening on a regular basis to adjust the content strategy and crisis prevention; 5. Work with agency and TP to influence brand annual big idea, define and improve KPI in execution;



Sohu.Com Inc.

• China
• Media Production
• 1 - 100 Employee

• Planning Manager

  • Sep 2012 - Feb 2015

  1. According to client's request and budget, combining the resources of the company, make a suitable media plan and present to client. 2. According to research on client's industry, provide annual industry report issued by the consumer research and industry data. 1. According to client's request and budget, combining the resources of the company, make a suitable media plan and present to client. 2. According to research on client's industry, provide annual industry report issued by the consumer research and industry data.



Hylink Digital Solutions

• Software Development
• 1 - 100 Employee

• Planner

  • Aug 2010 - Aug 2012

  1. According to the status and demand of clients, provide professional and reasonable suggestions on digital media strategy2. Coordinate with other department to proceed the project and dominant the scheme drafting for pitch3. Clients were mainly in AUTO, FMCG and pharmaceuticals industries

• AE

  • Jul 2008 - Aug 2010

  1. Mainly responsible for promotion and supervision on clients’ online events;2. Clients were mainly from consumable industry: Midea, Wong Lo Kat, Ausnutria, etc.