Experience

Semir Group

• China
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior retail marketing manager

  • Jun 2021 - Present



Superdry JV

• Shanghai City, China

• Retail Marketing Manager

  • May 2016 - May 2020

  ~In charge of Superdry around China mainland as Retail Marketing Manager ~Prepare annual retail marketing calendar to seize promotional opportunity ~Responsible for Retail Marketing/ VM/ windows and graphic design ~Responsible for trade show and Windows/ roadshow/ DP, creative seasonal design theme, production and execution to China market ~Implementing local retail marketing activities, incl. project development, coordination, budget and on site management. ~According sell thru & buying data to design store space ~Responsible for store opening VM plan and VM training ~Analyze sales and consumer data to assess event effectiveness ~Liaise with channel sales teams to identify and define project requirements, scope and set objectives, ensuring business and branding needs are covered ~Assist budget preparation and expenditure control/tracking. Show less



Timberland, a VF Company

• United States
• Retail
• 700 & Above Employee

• Retail Marketing Manager

  • May 2015 - Apr 2016

  ~In charge of Timberland around China mainland as Retail Marketing Manager ~Responsible for Retail Marketing/ VM/ Space planning/ windows and graphic design ~In charge of seasonal retail marketing plan with merchant team ~Responsible for flagship store design and construction ~Responsible for store opening VM plan and VM training ~Setting up new products VM plan ~According sell thru & buying data to design store space ~Responsible for design the theme of the windows and graphic design ~Responsible for trade show and roadshow/DP, creative seasonal design theme, production and execution to China market ~Good communication with AP & global team Show less



Clarks

• United Kingdom
• Retail
• 700 & Above Employee

• Retail Brand manager

  • Mar 2013 - Jun 2014

  ~In charge of over 500 stores around China mainland/ Hongkong/ Taiwan/ Korea as Retail Brand manager ~Connecting Retail Marketing/ VM/ Design department functions to improve efficiency ~Development and implement retail marketing plans based on trading plan and key retail activities ~Holding and planning in-store retail campaigns, theme/ props & GWP design/ production/ allocation according to franchisees assortment ~Be responsible for Sales Conference, creative local display theme, production and installation of the props, operation, music, lighting, fashion show… ~Be responsible for roadshow, creative seasonal design theme, production and execution to China market ~Managing store database, with windows and POS needs ~Doing fundamental and seasonal VM guideline ~Checking store floor plan, doing key store opening VM plan base on assortment, and supporting in-store VM ~Providing VM training to internal staff and franchise ~Be responsible for design function, including graphic, windows, leaflet ~Department budget plan & control ~Good communication with AP & global team ~Working well with other departments, such as Product and Sales team ~Supporting PR events and product Trading Plan ~Selecting and managing vendor Show less



Li-Ning (China) Sports Goods Co. Ltd

• China
• Sporting Goods Manufacturing
• 200 - 300 Employee

• VM Manager (South Territory)

  • Nov 2009 - Feb 2013

  ~Monitor over 1200 LN stores at south territory/ 7 provinces ~Setting up south VM team and department structure ~Setting up south VM standard ~Monitor key stores opening and VM presentation ~Working with Retail Marketing/ Product Sales/ Visual Image at each campaign, such as draw up VM floor plan/ store assortment according to sell thru and sale area. ~Focus on VMD training/ VM skill at first step ~Focus on merchandising at second step ~Doing hands on/ workshop/ on job training with team members ~Coaching and bringing new idea or VMD concept to team members ~Be responsible for south VM budget and financial management ~Monitor vendor and props and POP QC Show less



Nike

• United States
• Retail
• 700 & Above Employee

• • Oct 2008 - Oct 2009

  ~Be responsible for VM and training including the South and East area of China, especially with responsibility for Nike Shanghai flagship store, the two of sixths Nike flagship stores all over the world. ~Participating in Olympic 08 VM Project and market event by being transferred to Beijing ~Holding and planning marketing campaign, delivery retail camp concept to stores and handling feedback~Providing guidance and exerting supervision to store VMs and sharing professional VM skills through store visiting~Provide VM training and support new store opening Show less

• • Sep 2006 - Sep 2008

  ~With responsibility for VM and training all over 3 provinces and 1 city~Participating in display of nationwide preview conference and retail camp~Holding marketing campaign and handling feedback~Providing support to national team~Providing guidance and exerting supervision to VMs of retailers~Planning and executing to the opening of key stores~Store visiting on a regular base~Establishing and maintaining friendly relationship with retailers