Experience

FISTASHKI

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Media Group Head

  • Aug 2021 - Present

  Duties: Media managers team management: efficiency control, skill development, team training. Search and training of the new employees. Relations development with the agency’s contractors, search for the new opportunities to achieve client’s goals. Developing proposals for potential and current clients (mainly CIS countries). Product development and performance control of the department. Achievements: Launched two new directions in the department from scratch: mobile performance and advertising on Telegram/VK channels. Significantly increased the department's revenue and profit (2023 vs 2021), despite the crisis of 2022. Show less



Ecommerce Group

• Belarus
• Advertising Services

• Marketing Manager

  • May 2021 - Jul 2021

  Duties: Performance management of the traffic channels of the 7 online stores (Google Ads, Facebook Ads, CPA networks, SMM, email-marketing). Regions: North America, Britain, Australia and Oceania, EU countries. Team management: staff coordination, prioritization of tasks, training. Creating and supervising the effective process of ad material’s production. Development of the business processes and quality standards for team work. Search for the new traffic channels, marketing trend analysis. Achievements: Introduced changes in the team position’s system in accordance with the new structure of the company: established communications inside and outside the team, created and developed the standards of task setting. Show less



TutorGroup|TutorOnline

• Russian Federation
• E-Learning Providers
• 1 - 100 Employee

• Lead Marketer

  • Dec 2020 - Apr 2021

  Duties: Development and realization of the digital-strategy (display and video ad, ppc, targeted ad, CPA networks, programmatic). Marketing team management, analysis of the contractor’s work. Monitoring, optimization and reporting of the campaign's perfomance, development of KPI. Web-analysis: Google Tag Manager, Google Optimize, Google Analytics, Yandex.Metrica. Creating tasks for designers and developers. Exploration of the new user acquisition channels in order to develop the project. Achievements: Launched the creation of the end-to-end analytics system. Established the processes of task setting and efficiency monitoring inside the team. Show less



Wunder Digital Agency

• Belarus
• Advertising Services
• 1 - 100 Employee

• Head of Media Planning

  • Jun 2018 - Oct 2020

  Duties:Media planners and buyers team management: efficiency control, skill development, team training. Search and training of the new employees.Relations development with the agency’s contractors, search for the new opportunities to achieve client’s goals.Developing media plans and tenders for future and current clients (CIS countries).Project management of the agency’s clients (Mars, Ferrero, A1, Sportmaster, Pepsico).Achievements:Implemented automatic reporting system (Marylin). Expanded team from 3 to 7 media planners (which are capable of working effectively in multitasking mode).Implemented the systems of grades, KPI and workload level in the department. Compiled personal development plans for the team. Show less

• Junior Strategist

  • Dec 2017 - May 2018

  Duties:Development of the digital-strategy for future and current clients (CIS countries): goals settings, competitors and TA analysis, choosing media tools and KPI. Preparation of the pptx to present digital-strategy and successful cases.Media plans calculation: display and video ad, ppc, targeted ad, programmatic.Preparation and conduction of trainings for the current agency’s clients (Volvo, A1).Achievements:Developed media plan and strategy for the first O2O-communication ad campaign in Belarus (the winner of Tagline Awards 2019: https://clck.ru/QFfNF). Show less



Europa Plus TV

• Russian Federation
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• TV Media Planner

  • May 2016 - Nov 2017

  Duties: Ad materials analysis and launch into TV broadcast. TV broadcast monitoring for ad unit quality improvement. Preparation of the reports for the clients. Communication with company’s contractors: studio, licensor, creative agency. Achievements: Fully adapted the ad system for the new studio. Established productive communication with three different teams of directors and managers. Duties: Ad materials analysis and launch into TV broadcast. TV broadcast monitoring for ad unit quality improvement. Preparation of the reports for the clients. Communication with company’s contractors: studio, licensor, creative agency. Achievements: Fully adapted the ad system for the new studio. Established productive communication with three different teams of directors and managers.