Growth

• Feb 2023 - Present

Driving GTM, influencing product strategy and optimising processes 🚀 Driving GTM, influencing product strategy and optimising processes 🚀

Growth

• Feb 2023 - Present

Head of Product Operations (South Asia)

• Apr 2022 - Jan 2023

- Established the media, creator & content marketing business in the South Asia region - Fostered partnerships and diversified revenue pipelines - Built a content creator aggregator with 150+ creators in the gaming, entertainment & lifestyle space, amassing over 250M followers - Ideated and led content and performance marketing campaigns, focused on user acquisition, for global brands such as Amazon, Google, and HP, with a total reach of 100M+ on social media - Established the media, creator & content marketing business in the South Asia region - Fostered partnerships and diversified revenue pipelines - Built a content creator aggregator with 150+ creators in the gaming, entertainment & lifestyle space, amassing over 250M followers - Ideated and led content and performance marketing campaigns, focused on user acquisition, for global brands such as Amazon, Google, and HP, with a total reach of 100M+ on social media

Product Operations Lead (India, Nepal & Bangladesh)

• Jun 2020 - Apr 2022

- Led product operations, strategy & data analytics of Garena's Booyah! (A live streaming and shorts videos platform) for India, Nepal and Bangladesh - Increased user acquisition by 65%, ensured 15% growth in DAU (1M+) and 12% in MAU through data analytics, feature A/B testing & social media marketing - Measured daily platform performance, created customized workflows and dashboards, using SQL and sheets, to reduce ops TAT by ~55% - Managed a cross-functional team of 18 (tech & non-tech) for continuous improvement of engagement and retention of the platform via user behavior analysis & online marketing Show less

Data Science

• Jun 2019 - Aug 2019

- Analyzed the user behavior data of 1.4M users from Southeast Asian countries (TH, MY, SG, ID, TW) - Assisted in preparing training data and developed a machine learning model to predict user behavior for, with 89% accuracy - Identified user trends, proposed data-driven insights, marketing & branding strategies for the SEA region along with product improvement recommendations, and optimized marketing effectiveness and adspend - Created customized data visualizations of user behavior and presented process reports to stakeholders Show less

Research Assistant - Marketing

• May 2019 - Jun 2019

Worked with HOD Marketing Dept, NUS Business School on a consumer behavior research project - Influence of culture on innovation acceptance and adoption, and consumer resistance to change and innovation Worked with HOD Marketing Dept, NUS Business School on a consumer behavior research project - Influence of culture on innovation acceptance and adoption, and consumer resistance to change and innovation

Risk Analyst

• Jun 2017 - May 2018

- Dealt with clients and high-valued products on Amazon.com - Identified potential risks and ensured cost savings of US$350,000+ through scrutiny of 18,000+ user accounts and generated strategies to reduce business risks - Coordinated with cross-functional teams across the globe to ensure maximum efficiency - Exceeded business goals and specialized to identify risks & deal with high-level clients (global) - Dealt with clients and high-valued products on Amazon.com - Identified potential risks and ensured cost savings of US$350,000+ through scrutiny of 18,000+ user accounts and generated strategies to reduce business risks - Coordinated with cross-functional teams across the globe to ensure maximum efficiency - Exceeded business goals and specialized to identify risks & deal with high-level clients (global)

Marketing

• Jun 2016 - Jul 2016