Digital Marketing Executive

• Apr 2023 - Present

E-Commerce Advisor

• Nov 2022 - Apr 2023

• Offering digital marketing solutions to small and new e-commerce businesses in Alberta based on their goals and requirements. • Assisting and educating clients with digital marketing tools, e-commerce platforms and related apps, social media promotions, advertising strategies as well as cyber security tools. • Maintaining project details and other databases on CMS platforms like HubSpot; Creating content and materials for internal management including reports, presentations and other documents. • Assisting the higher management in creating improved marketing strategies and solutions for day-to-day operations. Show less

Digital Marketing Specialist

• Dec 2021 - Aug 2022

• Creating and assisting the management in overall marketing and business development strategies• Training associates for sales pitches as well as other business development activities including client communication and presentation• Managing responsibilities for website content creation, optimization and management through CMS platforms like WordPress• Creating social media marketing content for channels including Facebook, Instagram and YouTube by using image and video editing tools like Canva, Audible and WeVideo• Responsible for lead generation through SEM and PPC campaigns• Creating analytical reports through Google Analytics• Exposure to working on LMS systems and managing design and content on the learning platform for a user-friendly experience Show less

Marketing & Operations Coordinator

• Jun 2021 - Dec 2021

• Creating content marketing strategies for the brand and its affiliated companies• Boosting On-page SEO by creating textual, visual (images, promotional posts, and videos) and aural content for the brand. Creating content for website blogs.• Managing the website using CMS tools like WordPress (with WooCommerce & Elementor)• Working on Off-page SEO and local SEO practices.• Designing Email marketing campaigns.• Managing Social Media Marketing through channels like Facebook, Instagram and YouTube including responding to messages and possible leads.• Coordinating with customers on a daily basis via calls, texts, emails, virtual as well as in-person meetings in order to boost sales for the company.• Managing administrative duties like maintaining client database, creating customer reports and scheduling meetings and appointments for day-to-day operations. Show less

SEO Executive

• Mar 2019 - Nov 2019

• Handling multiple SEO projects single-handedly by applying SEO best practices like keyword research and mapping, website content creation, meta tagging and schema markup. • Working on local SEO & off-page SEO activities like blog submission, creating guest posts and local listings. • Managing SEO & PPC campaigns for lead generation of assigned projects. • Coordinating with clients directly via emails, calls and virtual meetings for presenting strategies and proposals for brand building. • Creating analytical reports for assigned projects using Google Analytics, Search Console and Google Tag Manager. • Working closely with other teams including web designers, developers as well as social media team for website and promotional content. Show less

SEO Analyst

• Apr 2018 - Dec 2018

• Working in an agency environment handling for managing SEO & PPC based projects for various types of businesses • Website management with CMS platforms including WordPress (with plugins like WooCommerce & Elementor), Blogger, Joomla with basic HTML & CSS know-how • Content Creation for Websites and Blogs • Focusing heavily on On-page SEO with keyword mapping, media SEO and local SEO for both B2B & B2C businesses • Handling SEM & PPC campaigns for assigned projects • Analytics and Reporting using tools like Google Analytics, Google Search Console, Google Ads Manager as well as other analytical tools of various social media platforms Show less

Marketing Analyst

• Jan 2016 - May 2017

• Responsible for managing the website content with publishing posts on the website, blog and social media platforms including Facebook, Twitter, LinkedIn, and YouTube• Handling Email Marketing Campaigns for the brand• Working closely with the marketing director for developing strategies on brand awareness and social media promotions• Training subordinates for business development roles and responsibilities• Assisting team associates in resolving complex customer complaints • Working closely with higher management in contributing ideas and strategies for overall business development Show less

Administrative Assistant

• Apr 2015 - Jan 2016

• Maintaining client databases, creating administrative reports and handling incoming client enquiries for call, messages, website chat, social media, emails as well as in-person requests.• Coordinating with clients as well as other business associates for day-to-day operations.• Handling and resolving complex client complaints for smooth functioning of the company.• Assisting Team Lead in creating overall business development and management strategies.• Awarded "Employee of the month" thrice during my time for successful lead generation and client management. Show less