Vi Kellersohn
VP of Marketing at Oberon Technologies- Claim this Profile
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Bio
Experience
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Oberon Technologies
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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VP of Marketing
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Feb 2015 - Present
Ypsilanti, Michigan Responsible for setting marketing strategy, defining and executing campaigns and programs, and tracking analytic to demonstrate measurable return on marketing investment. Working with clients to develop Business Case, ROI and success stories. Manage key partnerships and analyst relations.
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PTC
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United States
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Software Development
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700 & Above Employee
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VP Marketing
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Apr 2011 - Feb 2015
Ann Arbor Michigan Responsible for global marketing programs focused on our enterprise software solutions with messaging and activities targeted to an executive audience. Manage a team excellent global program directors and managers. * Develop global enterprise marketing campaigns to achieve corporate strategic and sales objectives * Managed people, resources and global budgets exceeding multiple millions annually * Establish a content strategy, measurable metrics and activities to reach target buyers… Show more Responsible for global marketing programs focused on our enterprise software solutions with messaging and activities targeted to an executive audience. Manage a team excellent global program directors and managers. * Develop global enterprise marketing campaigns to achieve corporate strategic and sales objectives * Managed people, resources and global budgets exceeding multiple millions annually * Establish a content strategy, measurable metrics and activities to reach target buyers across the buyers journey * Actively involved in the development of a corporate Lead to Revenue program as part of a cross functional executive, sales and marketing leadership team * Consistently managed and successfully executed strategic marketing programs for the CMO and Executive Staff designed to penetrate new markets, new buyers and new technology offerings * Consistently achieved "exceptional performance" review rankings with overwhelming positive reviews from direct reports, peers and cross functional management teams. Show less
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PTC
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United States
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Software Development
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700 & Above Employee
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Sr. Director Global Programs
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Oct 2007 - Feb 2011
Primary responsiblity for managing a program staff of 8 in the development of Marketing programs, messaging and content directed at Enterprise BtoB activities globallly.
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PTC
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United States
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Software Development
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700 & Above Employee
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Director
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2005 - Feb 2007
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PTC Arbortext
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Software Development
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1 - 100 Employee
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Marketing Services Manager
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May 1996 - Jul 2005
Managed sales qualification team, maintenance team, and marketing demand generation activities.
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Marketing Manager
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1988 - 1995
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Education
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Eastern Michigan University
BS, Marketing/Communications