Community Outreach & Marketing Manager

• Jan 2022 - Present

Manage strategy, content, and engagement on the Boilermaker's Facebook, Instagram, and Twitter feeds. Oversee website projects and updates, including content, SEO, and UX improvements. Assist with public relations duties, including press strategy and development of press materials. Develop, implement, and promote community outreach programs and initiatives to encourage a healthy lifestyle. Forge relationships with key non-profit and community leaders to ensure programs reach intended audiences. Projects include: the Charity Bib program, the Access Program, Kids in Training, and the Boilermaker's Community Garden. Handle all merchandising efforts for the organization, from ideation through fulfillment, as well as on-site merchandising efforts for the two-day Health and Wellness Expo. Manage in-store and online experience for the Boilermaker Store year round. Assist with various tasks associated with the Boilermaker, Erie Canal Races, and Boolermaker running events, including event set-up, customer service efforts, and clean-up. Show less

Director Of Operations

• Feb 2019 - Jan 2022

Operations duties included creating and optimizing systems for delivering the best client experience; assisting with marketing and public relations initiatives; planning charity and other events; managing schedules and staffing; writing blog, social media, and other content for both internal and external audiences. Coaching duties included producing strength, conditioning, and run programs for large groups and individuals, based on goals, injuries, and preferences; coaching 1:1, small group (< 10), and large (30+) sessions utilizing skills in public speaking, organization, and exercise physiology to ensure a smooth, safe experience for participants; leading nutrition challenges and educational seminars; and creating detailed resources for clients. Show less

Digital Marketing Specialist

• Aug 2017 - Nov 2020

Support a range of digital marketing efforts, including researching and implementing SEO strategies; developing and maintaining pay-per-click ad campaigns; drafting a variety of written content, from web copy and blogs to social media content, all optimized for ongoing SEO goals; developing reports using Google Analytics, Adwords, Search Console, and other tools; scripting, filming and producing client video projects; managing client expectations and budgeting time appropriately among team members. Show less

Public Relations Associate

• Oct 2015 - Aug 2017

Developed strategy, planned content and engaged with consumers on Turning Stone's Twitter, Facebook and Instagram accounts, including: developing overall strategy documents and guidelines; defining Turning Stone’s social “voice” and persona; engaging with private and public messages, comments and reviews; coordinating, scripting and producing weekly videos; and compiling weekly and campaign-specific measurement reports to critically analyze ongoing social media efforts. Aided in PR and communication strategy development and execution for several of the Oneida Indian Nation's enterprises, including Turning Stone Resort Casino, Yellow Brick Road Casino & SavOn Convenience Stores, including: developing press materials; coordinating with publicists and managing credentials for major events at all properties; development and support for media events; national and regional pitching; and clip merchandising. Show less

Account Executive

• Jul 2014 - Oct 2015

Member of the PR account team for two manufacturers in the home and building products industry.Selected Duties:Developed press materials (releases, media alerts, press kits, invitations) Developed and maintained relationships with editors, secured placements and tracked clipsCoordinated pre-show and on-site trade show and event strategy and supportWorked directly with distribution customers to grow businessCreated social media strategy, planning and measurement documents, in addition to overseeing channels, blogs and executing campaignsDay-to-day account management and budgetingSpecial projects: case study development, award applications, product launches, media tours, brand revitalizations, event planning, internship program development and execution Show less

Jr. Account Executive

• Jan 2014 - Jul 2014

Social Engagement Intern

• Jun 2012 - Aug 2012

Aided in the development of social media content and program ideas for State Farm Conducted research on competitors and future program concepts Created presentations and presented them to the company Compiled social-media industry news daily Aided in the development of social media content and program ideas for State Farm Conducted research on competitors and future program concepts Created presentations and presented them to the company Compiled social-media industry news daily