Founder - CEO

• Jan 2019 - Present

Giftomatic is the second company that I founded that became to the 1% most successful companies in affiliate marketing. Better margins and a higher customer satisfaction. That is what the Giftomatic white label tools offer to companies that are active in the gift card industry. The Giftomatic tools inspire gift card holders to discover a product they like, and to shop in places they’ve never been before. Retailers receive more new customers and sell more high margin products thanks to our tools. Everybody wins. Our tools are widely adopted by a multitude of leading large gift card companies, such as Amilon, Ovation incentives, VVV Cadeaukaarten, Primera, Borofree, CadeauConcepten, FashionCheque (+ soon more to be announced!) Show less

Startup advisor

• Jun 2015 - Present

As a passion and only upon request, I have advised a dozen of start-ups that were looking for traction and strategy advise. Most of these startups were in the online- or tech industry. As a passion and only upon request, I have advised a dozen of start-ups that were looking for traction and strategy advise. Most of these startups were in the online- or tech industry.

CMO & Co-owner

• Sep 2007 - Jan 2019

Symbaloo is an award winning visual way to organize online resources, with over 11 million unique users. Symbaloo became a standard in the education industry. Symbaloo's business model is affiliate marketing & the freemium SAAS business model. Symbaloo operates in all European Countries and North-America. In the role of CMO, my two goals have always been 1) usergrowth and 2) monetization. These two goals gave me the opportunity to work with an international multidisciplinary marketing team on a wide variety of activities, amongst them: > Affiliate marketing on a global level > Product development & product launches > Partnerships (eg. with Toshiba, Spanish Government) > App marketing (100k downloads in year 1) > Press releases in different countries > Business modelling > Conversion optimization Show less

Founder

• Jan 2012 - Oct 2017

Wereldradar was a multi-search engine for holidays with Affiliate partnerships with the 15 leading holiday providers in The Netherlands, offering over 60.000 holidays. It was a visual search engine on the map, but it was too early to make it successful because there was a lack of professional product feeds containing the right data back then. After a few years we had to make the decision to discontinue the service because it didn't get the attention it needed, even though users liked it. Maybe someday I'll restart Wereldradar :-) Show less

Founder

• Nov 2007 - Jan 2011

Latravia.com is a webportal with information about moving to a foreign country or buying a second home. Latravia.com is a webportal with information about moving to a foreign country or buying a second home.

Project manager

• Feb 2007 - Sep 2007

BAC is an in- and outgoing DMC in Spain (Barcelona) BAC is an in- and outgoing DMC in Spain (Barcelona)

Manager web promotions

• 2005 - 2007

Writing press releases and internet marketing, announcing the gigs all over the web Writing press releases and internet marketing, announcing the gigs all over the web

Internet strategist

• 2006 - 2006

I did an investigation for the website of Guide Out - research to find information about competitors and create a business model I did an investigation for the website of Guide Out - research to find information about competitors and create a business model

Pool captain

• 2004 - 2004

Supervisor

• 2000 - 2004

Supervising groups of call agents, improving their performance and selling skils, reporting to the clients and management of the company. Supervising groups of call agents, improving their performance and selling skils, reporting to the clients and management of the company.