Experience

INGconsult

• Bulgaria
• Machinery Manufacturing
• 1 - 100 Employee

• Business Developement Manager Agrimachinery

  • Feb 2023 - Present



Halewood Artisanal Spirits

• United Kingdom
• Beverage Manufacturing
• 100 - 200 Employee

• Country Manager Bulgaria

  • Mar 2021 - Mar 2023



Halewood Wines & Spirits

• United Kingdom
• Beverage Manufacturing
• 100 - 200 Employee

• Area Sales Manager Bulgaria

  • Feb 2019 - Mar 2021



Power Brands Ltd

• Bulgaria
• Beverage Manufacturing
• 1 - 100 Employee

• Regional Sales Manager, South & West Africa

  • Feb 2018 - Jan 2019



Bulgartabac

• Tobacco Manufacturing
• 1 - 100 Employee

• • Aug 2016 - Apr 2017

  Bulgartabac Holding AD is the Bulgarian market leader in cigarettes business, having leadingpositions in the slim cigarettes segment in the Adriatic region.- Leading the company`s sales and marketing activities in the Adriatic region (Bosnia and Herzegovina, Montenegro, Albania, Kosovo and Macedonia).- Leading the company`s retail business (100+ POS) in Bosnia and Herzegovina- Managing P&L of the region: Sales volumes, Pricing, Distribution cost, Brand and trade marketing budget, Retail mix, Portfolio mix, OPEX and CAPEX.- Establishing the mid-term business (cigarettes trade and retail) strategy within the region.- Negotiating distributors contract terms, KPIs – numeric distribution and volume targets.- Managing company`s field and retail force managers and supervisors. Show less

• • Jul 2014 - Aug 2016

  - Managed the company`s brand portfolio within the Russian and Adriatic region markets.- Managed the countries P&L in regards of Brand marketing and Trade marketing budgets.- Developed the brands strategies including price positioning and portfolio mix.- Planned and controlled the fulfillment of the sales cycle’s activities in each market.- Managed NPD (new product development) projects by involving R&D, Production, Controlling, Legal and Purchasing departments.- Achieved 4 brand launches (1 NPD incl.) within the Adriatic region- Achieved 1 NPD and brand launch in Russia. Show less



Delion

• Bulgaria
• Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Sep 2012 - Jul 2014

  Transimport is company of VM Finance Group, official importer and distributor of William Grant and Sons, Synergy (vodka Beluga), BORCO, Esporao, Advini, Patron and others - Managed Beluga, Advini portfolio, Esporao and BORCO brands ‘strategies for the Bulgarian Market - Planned and controlled the brands P&L: Sales volumes, price structure, Brand and trade marketing budgets. - Negotiated trade and marketing budget terms with the brand owners. - Planned the sales cycles per brand, developed brand supporting creative ideas and activities. - Controlled the execution of the marketing activities both ATL and BTL. - Achieved successful re-launch of Beluga Vodka resulting in 1 st position in volume SoM within the Premium vodka segment for 2014 (AC Nielsen). - Doubled the sales volumes of Esporao and Advini wines trough proper portfolio mix and brand activities. Show less



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• • Jun 2010 - Feb 2012

  - Managed and organized the consumer engagement activities of PMI within all trade channels in West Bulgaria.- Managed the PMI trade marketing investments within the HoReCa channel.- Leaded 7 Consumer Engagement executives and their teams within the assigned territory.- Managed the trade marketing budget for HoReCa channel for the assigned area.- Controlled the usage of POSM materials according to the PMI policies and procedure.- Assured logistic services for the needs of the Field force of PMI Bulgaria.- Leaded the selection process of BTL agency for the needs of PMI retail and HoReCa consumer engagement activities. Show less

• • Apr 2009 - Jun 2010

  - Organized PMI`s premium portfolio (Parliament) consumer engagement activities nationwide.- Planned, proposed and achieved the implementation of the first tailor made branding projects in the Bulgarian HoReCa channel.- Contracted the most premium HoReCa venues in line with Parliament`s brand strategy.- Leaded a permanent team of 4 promoters dedicated to Parliament CE cycles.- Predefined and Implemented HoReCa channel census and segmentation.

• • Oct 2007 - Apr 2009

  - Organized PMI`s portfolio (Marlboro, Muratti, EVE, L&M) consumer engagement activities inStudent`s area in Sofia (top priority area for all tobacco companies).- Contracted the most popular 20 HoReCa locations in the assigned area resulting to PMI`s dominant position in terms of visibility and consumer choice.- Leaded a permanent team of 4 promoters dedicated to the implementation of 1-2- 1 consumerengagement activities for the above mentioned brands.



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Event Executive

  • Jul 2005 - Dec 2006

  - Organized and implemented business events and promotional BTL campaigns for the Publicis group`s key clients: Renault-Nissan Bulgaria, HP, Microsoft, Kraft (now Mondelez), L`Oréal, EU commission. - Main projects: Dacia Logan MCV rout show, Europe on wheels, Milka Land, MS open days, Renault Clio 3 launch etc.land, road show of Renault Clio, Microsoft Days exhibition etc. - Organized and implemented business events and promotional BTL campaigns for the Publicis group`s key clients: Renault-Nissan Bulgaria, HP, Microsoft, Kraft (now Mondelez), L`Oréal, EU commission. - Main projects: Dacia Logan MCV rout show, Europe on wheels, Milka Land, MS open days, Renault Clio 3 launch etc.land, road show of Renault Clio, Microsoft Days exhibition etc.