Head of Marketing

• Jan 2022 - Present

Marketing Manager

• Mar 2020 - Dec 2021

Digital Marketing Manager

• Jul 2018 - Dec 2019

● Create and implement onboarding and up-skill strategy for the entire team in terms of digital and performance management● Adopt a growth-driven design methodology through continuous UX improvement● Product Owner in the process of content management platform development● Develop and implement a custom KPIs tracking framework for Performance Marketing (customer acquisition funnel conversion rates, website traffic, etc.)● Implement a customer testimonial strategy that positioned ScaleFocus at 4 Leaders Matrixes in a top US-based B2B portal (Clutch.co)● Design and implement a custom user behavior tracking framework (Google Tag Manager)● Implement a sustainable data-driven content performance KPIs framework● Supervise PPC campaigns and content management process=● Mentor new team members a positive "can-do" attitude● Collaborate with Business Unit Managers to define the inbound strategy and validate the most efficient marketing channels● Collaborate with the inbound sales team to assess the inbound strategy, strengthen positioning, and drive higher profitability● Leverage a data-driven bottom-up approach in marketing campaign management (SEMrush, Ahrefs, Google Keyword Planner, historical data and more)● Manage regular CRO implementations● Manage an agile (and A/B) testing processAchievements● 103% increase in inbound leads (2019 compared to 2018)● 30x faster DM reporting process due to automation via Google Data Studio● 2.5x faster website (fully loaded time) Show less

Digital Marketing Expert

• Nov 2015 - Jun 2018

● Collaborate with Project Managers and Team Leads to create numerous case studies and IT project descriptions● Create an Information Architecture for the new version of the corporate website● Project Manager at the final stage of the corporate website development● Project Manager for the UX transformation of the Intranet● Set up and leverage a variety of DM platforms towards embracing best digital marketing practices● Deliver a full DM report on an annual, half-yearly, quarter and monthly basis● Define major buyer personas and perform regular analysis● Establish a clear and sustainable process of case study creation, event management, marketing campaign management● Apply latest SEO best practices (both on-page and off-page)● Create content for strategic marketing initiatives, marketing materials, award applications, corporate presentations, etc.● Propose and implement a Global Corporate Communication Strategy (both external and internal) Show less

Digital Marketing Manager

• May 2015 - Sep 2015

• Business and assortment planning• Brand development and Integrated marketing campaigns management• CPC AdWords and Facebook Ad Campaigns• Project management - small and medium projects• Traffic acquisition management• 828% increase in sales for June, July and August (together) 2015 in comparison to the same period for 2014• 105% increase in organic sessions for June, July and August (together) 2015 in comparison to the same period for 2014• 87% increase in organic sales for June, July and August (together) 2015 in comparison to the same period for 2014 Show less

Digital Marketing Specialist

• Jun 2014 - Apr 2015

• SEO (On-Page & Off-Page) - moved puremall.bg from out of top 10,000,000 to top 100,000 websites (Alexa Ranking)• E-Mail Marketing - created a collection of more than 15,000 unique e-mail addresses in less than 6 months• Google Analytics - analyzing main traffic, audience, e-commerce and ad campaigns data on a weekly basis• Social Media - integrated marketing communications in Facebook, YouTube, Google + and Pinterest• CPC Advertising and Landing Page Optimization -• Copywriting and User Experience Improvemen Show less

Sales Manager

• Nov 2010 - Jun 2014

• Generating qualified leads • Make the appointments in collaboration with the prospects • Perpetually improving myself for better presentation and selling skills • Developing logically based presentation using world best known techniques • Follow closely prospect’s body language • Discovering prospects’ deepest buying emotions • Successful discovering the character type of the prospect • Recognizing buying signals • Overcoming prospects’ most common objections • Close sales using different types of closing techniques depending on different buyer types • Recruiting, hiring and training new people • Developing the most well trained, professional sales force possible Show less

Bellman

• Jun 2007 - Sep 2007

Conducting the Bell service activities such as luggage service upon guest's arrival and departure, luggage storage, message service fax delivery, parcel and mail hand-over, information service and other related tasks. • Hospitality • Customer Service • Front office assistance Conducting the Bell service activities such as luggage service upon guest's arrival and departure, luggage storage, message service fax delivery, parcel and mail hand-over, information service and other related tasks. • Hospitality • Customer Service • Front office assistance