Experience

Carlota Barrera

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Marketing & Communication

  • Jun 2018 - Present

  - Developing, planning, budgeting and implementing marketing strategies for all organization business units. - Direct and measure the impact of the marketing and public relation strategies implemented internally and externally. - Organization, directing and monitoring the entire marketing staff's efforts to effectively reach its target audience and attend to consumer's need - Collaborate and strategize with sales, production and design areas. - Manage and lead our PR agencies, Creative Studio, Sponsorships and external partners at all stages of projects Show less



MURPH

• Spain
• Advertising Services
• 1 - 100 Employee

• Executive Partnership Manager MURPH Media Group

  • Jun 2020 - Aug 2021

  MURPH Media Group: 25 Gramos, Libra Magazine, Lenders Magazine, Le Game B, Fleek, and Dezainaa. -Identifying and creating synergies between the interests of advertisers and our media future plans. Identifying and developing new business opportunities liaising with the editorial and product teams across all platforms. -Creation of breakthrough propositions, to plan & manage complex projects, this includes liaising with any new key stakeholders and monitoring the performance of projects. -Good working knowledge of the digital landscape. New products, operating systems, and technology in pact our market place. -Branded content creation for lifestyle and fashion brands. Show less



Finally Press

• Public Relations and Communications Services
• 1 - 100 Employee

• Fashion PR Account Manager

  • Apr 2019 - Apr 2020

  - Communications plans - RR.PP. - VIP dressing. - Influencer Marketing. -Events. Fashion shows, presentations, events production. Press days. -Data. Clipping and media planning. -Showroom image according with brands guidelines, best sellers and trends. -Brands. Tommy Hilfiger, Levi's, Birkenstock, Mango, Carlota Barrera, Esprit - Communications plans - RR.PP. - VIP dressing. - Influencer Marketing. -Events. Fashion shows, presentations, events production. Press days. -Data. Clipping and media planning. -Showroom image according with brands guidelines, best sellers and trends. -Brands. Tommy Hilfiger, Levi's, Birkenstock, Mango, Carlota Barrera, Esprit



Inditex

• Spain
• Retail
• 700 & Above Employee

• Head of Visual Merchandiser

  • Aug 2018 - Jul 2019



PULL&BEAR

• Spain
• Retail Apparel and Fashion
• 700 & Above Employee

• Head of Commercial Visual Merchandiser

  • Jun 2017 - Jul 2018



Lacoste

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• • Nov 2015 - Sep 2016

  -Business, services and customers management. (Analysts KPIs and financial ratios, assessment of competence, loyalty, competitors, commercial analyst ).-Team management.(Recruitment, training and individual coaching, motivation ensuring development).-Management of operation (development and monitoring of action plans and effective strategies)-Commercial knowledge. Assurement of reliability of the stock and maximize opportunities for product lines.

• • May 2012 - Nov 2015

  -Services and customers management-Team management.-Management of operations.-Visual merchandising-Commercial analysis.-Collaboration in new action plans, promotions, private sales. -Branding.-Events Organization.-Latest Trends, contact and tracking of trendsetters, influencers, bloggers and press.



Inditex

• Spain
• Retail
• 700 & Above Employee

• ZARA. Visual Merchandiser

  • Aug 2007 - Mar 2011