Veronika Sytina

Director at United Sourcing Services Limited
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong SAR, HK
Languages
  • Russian Native or bilingual proficiency
  • English Full professional proficiency
  • Mandarin Elementary proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Director
      • Apr 2016 - Present

      https://unitedsourcing.co Uniting best buyers from clients' country markets and professional sourcers in the countries of production we create the most advanced assortment of Non Food categories for Retailers around the world. Tailor made product development, Private Label creation from logo to packaging, placing orders to middle size factories surpassing middlemen, production control and consolidation in Asia and optimised logistic services to countries of customers https://unitedsourcing.co Uniting best buyers from clients' country markets and professional sourcers in the countries of production we create the most advanced assortment of Non Food categories for Retailers around the world. Tailor made product development, Private Label creation from logo to packaging, placing orders to middle size factories surpassing middlemen, production control and consolidation in Asia and optimised logistic services to countries of customers

    • Russian Federation
    • Retail
    • 1 - 100 Employee
    • Managing Director Product development and Sourcing Office
      • May 2014 - Apr 2016

      Buying Office in Asia for the leading Jewellery retailer in Russia, sales 350 mln. USD, 300 stores, www.zoloto585.ru- Set up Buying offices in Hong Kong and China, managing multicultural team in Hong Kong, China, Turkey, Thailand and US- P&L responsibility Hong Kong, China, US: operational, accounting, HR, budgeting, cost control- Product development in Fine (Gold and Silver) and Costume jewelry from sketches to sampling and mass prodcution, more than 10 000 SKUs- Sourcing in SEA (China, Thailand, Indonesia, Malaysia, Turkey, Vietnam) of Fine and Costume Jewelry, materials; direct contracts with factories. Buying contracts with US wholesalers - Set up Supply chain processes resulted in direct contracts with factories, 90% on time shipments due to strict production status control, QC and consolidation - Set up transparent costing system in Fine and Costume jewelry- Conducting trends and marketing surveys from US and applying trends to assortment development Show less

    • Assortment Planning Director
      • Dec 2010 - Apr 2014

      - Set up and led the team of 12 buyers, 2 designers and 6 analytics - Assortment development (5000 – 17 000 SKUs in 6 formats) and pricing strategy resulting in 35% annual growth of revenue: introduced category management concept and promotional planning, developed seasonal strategies, reconsidered ordering system, launched design department - Set up and marketed new brands of stores – “Since and Forever” and “U!” - by analyzing market needs, developing different product mixes (medium – high segment and youth market) – 6 000 SKUs in 3 formats- Overhauled planning and forecasting process on give and take basis with Russian vendors delivered reducing lead time and Out of Stock level and decreasing inventories by 5% - Led SAP Assortment module installation - from business processes description to training buyers and the team Show less

    • Russian Federation
    • Spectator Sports
    • 1 - 100 Employee
    • Commercial Director Retail
      • Mar 2010 - Aug 2010

      - Created and launched private label for ZENIT FC Clothing collection of 1 mln $ sales in the first year - Developed premium line of accessories (Ermenegildo Zegna, ZENITH watches) for GAZPROM - Created and launched private label for ZENIT FC Clothing collection of 1 mln $ sales in the first year - Developed premium line of accessories (Ermenegildo Zegna, ZENITH watches) for GAZPROM

    • Russian Federation
    • Retail
    • 1 - 100 Employee
    • Non Food Director
      • Aug 2005 - Nov 2009

      The 4th biggest retailer of 380 Hypermarkets, sales 2014 - 1 bln. USD, 2020 - 5,5 bln USD www.lenta.com Member of Management Board - Developed business strategy for Non Food department in terms of assortment, pricing, promotion, supply chain and suppliers relations, stores lay outs and inventories control schemes that delivered improved sales share of Non Food from 14% to 20% and margin share from 16% to 26% in 4 years - Set up and led team of 40 people (Division managers, buyers, analytics and assistants) in 4 geographical regions - Designed and launched 9 private labels, first in Russia (apparel and underwear, seasonal, stationary, household, sport goods) resulting in leading positions of the entry level Non Food essentials in the country - Developed system of preorders and OTB program resulting in decreased stock duration level - Started up Chinese Sourcing office in Guangzhou led to 15% share of sales after 4 years - Reorganized relations with suppliers – contract conditions, annual reconsidering, joint planning system, optimizing distribution channels - Introduced promotional planning and catalogues activities resulting in 17% share of promotional sales (traffic builders and category killers) - Introduced seasonal and regular cleaning systems - decreasing Old Stock level - Created incentives scheme for employees, team builder’s approach Show less

    • France
    • Retail
    • 1 - 100 Employee
    • Buyer Ladies Apparel
      • Dec 2002 - Aug 2005

      - Conducted purchases of ladies confection leading to double digits positive LFL 2004 - 2005 - Budgeted and controlled the main target indicators of the department (sales, margins, rotation, bonuses, advertising shares, payment period, working capital, later income, old Stock) - Streamlined assortment mixes (different regions and seasons) to leverage hedging of seasonal collections sales - Conducted purchases of ladies confection leading to double digits positive LFL 2004 - 2005 - Budgeted and controlled the main target indicators of the department (sales, margins, rotation, bonuses, advertising shares, payment period, working capital, later income, old Stock) - Streamlined assortment mixes (different regions and seasons) to leverage hedging of seasonal collections sales

Education

  • INSEAD
    Global Executive MBA
    2012 - 2013
  • Saint - Petersburg State Academy for Engineering and Economics
    Bachelor's degree, International Management
    1995 - 2000

Community

You need to have a working account to view this content. Click here to join now