Experience

AdHackers s.r.o.

• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Oct 2021 - Present



Gorenje spol. s r.o. - HISENSE, Gorenje, Mora

• Czechia
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• • Oct 2018 - Sep 2021

  • Managing of marketing strategy for KUCHYNĚ gorenje brand CZ, SK• Managing and realisation of marketing strategies, communication and promotional campaigns, direct and indirect sales support and PR• Creating and preparation of marketing strategies and communication plans• Direct managing of external agencies• Financial management and control of marketing budget

• • Dec 2018 - Dec 2019

  • Managing of marketing strategy for gorenje and KUCHYNĚ gorenje brands CZ, SK• Managing and realisation of marketing strategies, communication and promotional campaigns, direct and indirect sales support and PR• Creating and preparation of marketing strategies and communication plans• Direct managing of external agencies• Financial management and control of marketing budget

• • Jul 2014 - Nov 2018

  • Managing of marketing strategy for gorenje, KUCHYNĚ gorenje and MORA brands CZ, SK• Co-ordination of marketing plans and budgets of PL and HU SBU • Managing and realisation of marketing strategies, communication and promotional campaigns, direct and indirect sales support and PR • Creating and preparation of marketing strategies and communication plans• Direct managing of external agencies• Financial management and control of marketing budget



New Interactie Media, s.r.o.

• Prague

• Executive Director

  • Jun 2013 - Jun 2014

  • Managing of the media/advertising agency • Controlling of the business, sales, execution, finances • Sales orientation to customers (media houses/direct clients) • Preparation of the media strategy and selection of the right media mix • Managing of the media/advertising agency • Controlling of the business, sales, execution, finances • Sales orientation to customers (media houses/direct clients) • Preparation of the media strategy and selection of the right media mix



ORLEN Benzina

• Czechia
• Retail
• 1 - 100 Employee

• Marketing Director

  • Jan 2006 - Jun 2013

  • Strategic management of company marketing activities in co-operation with mother companies PKN ORLEN and UNIPETROL. • Management and realization of marketing strategy, communication and promotional campaigns, direct and indirect sales support and PR. • Creation and preparation of marketing strategies and communication plans. • Direct management of external agencies • Financial management and control of marketing budget. The biggest realized projects in BENZINA, s. r.o. • Re-branding of Benzina brand. (introduction of Benzina plus brand in 2008) • Complete preparation and implementation of new marketing strategy for re-branding including financial management. Show less



Slovnaft

• Slovakia
• Oil and Gas
• 700 & Above Employee

• Marketing and Sales Manager

  • Jul 2004 - Dec 2005

  • Preparation and implementation of marketing and business plans of MOL division and its synchronization with business plans at local market. • Management and realization of marketing strategy, promotional campaigns, promotional activities, direct and indirect sales support in synergy with MOL group activities. • Communication with headquarter, sales and marketing departments of MOL and direct management of external agencies. • Financial management and control of marketing budget. • Creation of new strategy proposals and building up of filling stations profile. • Co-ordination of marketing information spread to all technical areas of the company and to external subjects and creation of communication strategy and plan. • Management of all advertising activities of the company. • Taking part in complete reconstruction of shops – preparation of project plans in line with category management rules. • Direct negotiation with suppliers. • Negotiation of business conditions and marketing contracts. • Monitoring and evaluation of sales and provisions. • Management of orders and supplies logistics between suppliers and filling stations. • Management of advertising spaces rent at filling stations. • Creation of sales manual for local purposes and its direct communication to external parties. • Management and implementation of category management at filling stations. Show less



LG Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Marketing Director

  • Aug 2003 - Mar 2004

  • Preparation and implementation of marketing strategy for 4 products divisions (brown, white, IT and GSM) – advertising campaigns • Building up of brand awareness • Sales support – product marketing (print materials, brochures, catalogues) • PR and communication with media • Support of business and dealers network (sales promotions, motivation program for dealers) • Close co-operation with sales department • Co-operation with advertising, media, PR, production and sales promotion agencies • Finance management (budgeting) Show less



T-Mobile Czech Republic a.s.

• Telecommunications
• 700 & Above Employee

• Relations mngm. mngr., Re-branding PM (from Pegas to T-Mobile), Sponsoring and events mngr.,PR spec.

  • Sep 1997 - Jul 2003

  • Project management. (Re-branding, Re-naming of the company) • Special events management, lobbing, sponsoring – organization of VIP events, close co-operation with company management) . • Internal communication • Public Relations – complete preparation of press conferences. • Project management. (Re-branding, Re-naming of the company) • Special events management, lobbing, sponsoring – organization of VIP events, close co-operation with company management) . • Internal communication • Public Relations – complete preparation of press conferences.