Veronika Šreiberová
Brand Manager CZ/SK at Mast-Jaegermeister CZ s.r.o.- Claim this Profile
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čeština Native or bilingual proficiency
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angličtina Professional working proficiency
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Bio
Credentials
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FCE Certificate
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Experience
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Mast-Jaegermeister CZ s.r.o.
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Czechia
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Food & Beverages
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1 - 100 Employee
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Brand Manager CZ/SK
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Sep 2018 - Present
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Tchibo
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Germany
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Retail
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700 & Above Employee
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Junior Brand Manager Tchibo CZ/SK
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Sep 2014 - Present
Planning and executing of marketing and trade marketing activities for Tchibo coffee brand. Help develop annual marketing plans including consumer and trade promotions.Launching new products to all channels (shops, retail, e-shop). ATL and BTL marketing communication.Analysis of sales and marketing data (work with Nielsen Answers).Cooperation with all departments and sales force. Daily communication with Headquarter in Hamburg. Briefing and cooperation with external agencies.Budgeting.Internal PR. Show less
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Marketing Coordinator
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Jan 2014 - Aug 2014
Coordination, preparing and assistance with promo activities online and offline.Launching new products to Tchibo shops.Preparation of one year coffee promo plan.Developing of marketing materials for new Tchibo shops.
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Marketing Assistant
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May 2013 - Dec 2013
Researches relating to competition, trends and consumer behaviour.Assistance and support of marketing team. Event coordination. Interaction with customers.
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Price monitor
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Apr 2012 - Apr 2013
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Assistant of Director of the English school and kindergarden
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Dec 2011 - Apr 2012
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Education
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2008 - 2013
Univeristy of Finance and Administration
Inženýr (Ing.), Marketing Communication -
2010 - 2011
Haute Ecole EPHEC
Marketing
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