Experience

Toby's Estate Coffee Roasters

• Australia
• Food and Beverage Services
• 200 - 300 Employee

• Marketing Manager

  • Jan 2018 - Present

  Handles company-wide marketing promotions for Toby's Estate. Handles company-wide marketing promotions for Toby's Estate.



Monde Nissin Corporation

• Philippines
• Food and Beverage Services
• 700 & Above Employee

• Business Development: Business-to-Consumer

  • Nov 2015 - May 2017

  In charge of growing incubation projects of Monde Nissin as well as discover untapped business opportunities to broaden the current market.Brands: Dutchmill Delight and Sari Roti Leads a team of Business Development Project Coordinators in determining the viability of business models and route-to-market strategies of incubation projects. In charge of growing incubation projects of Monde Nissin as well as discover untapped business opportunities to broaden the current market.Brands: Dutchmill Delight and Sari Roti Leads a team of Business Development Project Coordinators in determining the viability of business models and route-to-market strategies of incubation projects.



Dole Fresh Fruit International, Ltd

• United States
• Food Production
• 400 - 500 Employee

• Regional Marketing Executive

  • Nov 2012 - Oct 2015

  In charge of creation and implementation of marketing programs, activations and promotions for the following markets: Philippines, Thailand, India, Sri Lanka, Hong kong, Mongolia/Russia.2015Additional markets handled: Singapore, Indonesia, Taiwan and Malaysia.Taiwan- Successfully moved out all remaining Yonanas inventory- Plan launch campaigns for new mobile application called Bobby's Storyworld to bring back the Dole brand in 7-11 and push sales in CostcoMalaysia- In charge of partnership with Astro TV to move out Yonanas inventory- Sold 1000 Yonanas units to Astro TV in 1 week due to successful first airing2012-2014Philippines- DOLE® Yonanas™ Awareness Programs.- Launch of DOLE® Height Chart mobile application- Facebook page management: content creation and page boost programsThailand- Launched the first e-commerce platform of Dole through the Doleivery Mobile Application- C-store Programs focusing on Hom Thong bananas, Cavendish bananas and expansion of Fresh Cut products.- DOLE® Yonanas™ Awareness Programs through TV shopping segments, retail presence and merchandising.- Holiday promotions: Songkran Festival. India: Launch of DOLE® Cavendish Bananas, considering in-store brand presence and out-of-home advertisements.Hong kong: Category management in Park N Shop stores.Mongolia/Russia: Brand support through merchandising.



Wyeth Philippines

• Brand Activations - Infant Nutrition

  • Sep 2011 - Nov 2012

  Processes, implements and monitors programs and brand activities of Wyeth's first age segment, S-26 Gold and S-26 Pink. Assisted in the development of S26 Gold and Promil Gold 1.2kg Trade Kit and the completion of other requirement materials for pipeline.Prepares and processes proper documentation for all brand activities to facilitate approval.Assigned monthly monitoring and updating of operating expenses (OPEX) and brand tracking report.Handled all programs and brand activities of Promil Gold for year 2011.