Commercial Marketing Specialist

• Feb 2021 - Present

Responsible for the marketing and media activities of HSBC Empresas, focused on the results of prospecting and getting B2B clients through the activation of performance strategies.

Academic Professor

• Jan 2014 - Present

Responsible for the subject of Research for the Creation and Design of research for students of the Communications Career with interest in advertising, film, entertainment and sports journalism.

Group Account Director

• Jan 2019 - Oct 2020

Lead, coordinated and controled the workload of the media team so that all planning, purchasing and media management activities are carried out with outmost quality standards, achieving and exceeding the objectives of the client and the agency. Clients include HSBC, HP and Mercado Libre. Responsible for e-commerce and business transactionality exceeding the annual goal of business conversions.

Media & Digital Director

• Sep 2016 - Dec 2018

As a Local Commercial Lead GXL -crossmedia link platform by GfK- I was responsible for prospecting and developing new clients interested in digital measurement platforms. Knowing about the real consumer purchase journey and his digital activities that allowed me to design a better communication plan and approach as a part of what clients can find through products GXL platform (passive digital measurement).I was also focus on increasing business revenue through seeking out new clients… As a Local Commercial Lead GXL -crossmedia link platform by GfK- I was responsible for prospecting and developing new clients interested in digital measurement platforms. Knowing about the real consumer purchase journey and his digital activities that allowed me to design a better communication plan and approach as a part of what clients can find through products GXL platform (passive digital measurement).I was also focus on increasing business revenue through seeking out new clients include assessments of marketing opportunities and target industries, potential customers and competitors. Responsible for building business relationships with customers between media companies and digital groups and expanding relationships in the digital space with strong focus on e-commerce, mediation and profitability through data. Show more Show less

Managing Director Founding Partner

• Aug 2012 - Oct 2016

I developed a new own business organization focused in tematic events in Mexico. Epic Co. designed the concept of the event where the important thing is that the host has everything worked out and solved for a special occasion (Location, space and design in a single concept).

Managing Partner

• 2014 - Sep 2016

Led and defined the planning and activation of business on a strategic level for our clients and their brands. Visualized and helped define the 360 ° business mapping and the portfolio of products and services for to all clients focusing efforts on planning a multiplatform approach. Maintained exemplary client service standards at all times. Managed billing and profitability of accounts, including El Palacio de Hierro, Henkel, Red Bull, Parfumerie Versailles, RIU, Campbell´s, DHL, Scotts… Led and defined the planning and activation of business on a strategic level for our clients and their brands. Visualized and helped define the 360 ° business mapping and the portfolio of products and services for to all clients focusing efforts on planning a multiplatform approach. Maintained exemplary client service standards at all times. Managed billing and profitability of accounts, including El Palacio de Hierro, Henkel, Red Bull, Parfumerie Versailles, RIU, Campbell´s, DHL, Scotts, Paramount Pictures. Participated in new business pitches resulting in the acquisition of new clients such as Benetton, Mercado Libre, AT&T, Caribe Cooler, AJE among others. Show more Show less

Commercial Director

• Feb 2013 - Nov 2013

Developed and promoted the search of new clients and businesses for the office, offering services in visual communication and strategy of brands. Increased the clients' portfolio up +15% in the last three months besides joining new categories.

General Director for Local Cities, PROXIMIA

• Feb 2011 - Dec 2012

Developed, managed and produced the Group´s Network of Local Agencies, promoting the local investment and relationship with the media of all HAVAS business units. Negotiated & bought regionally, leveraging local knowledge from own offices located from Tijuana to Merida with a specialized team of more than 55 people. In the first year of operations reached 12% EBIT compared to 2010.Secured corporate customers like Telcel, Grupo Modelo and Lala; adding new local customers including La… Developed, managed and produced the Group´s Network of Local Agencies, promoting the local investment and relationship with the media of all HAVAS business units. Negotiated & bought regionally, leveraging local knowledge from own offices located from Tijuana to Merida with a specialized team of more than 55 people. In the first year of operations reached 12% EBIT compared to 2010.Secured corporate customers like Telcel, Grupo Modelo and Lala; adding new local customers including La Rejoyada, Empeño Fácil, Ana Seguros, Hey!Fitness, Wings Restaurants, Exercite Gym, Construlita, Cindetec, Fundación Dondé, and UDLAP . Show more Show less

Commercial Director

• Nov 2009 - Mar 2011

Client Service Director

• Oct 2007 - Nov 2009

Consumer Context Planner

• 2007 - Oct 2007

As CCP for Coca Cola, I developed communication media strategies for Coca Cola through the broad knowledge of the consumer as the main and central parts of the IMC (Integrated Marketing Communication) projects. Successfully led the strategies of Coca-Cola Mexico’s main brands, as well as the launching of those towards planning, purchasing and implementation on the media. Developed methodology groups under the CCP perspective, focusing on when and where the consumer is more receptive to… As CCP for Coca Cola, I developed communication media strategies for Coca Cola through the broad knowledge of the consumer as the main and central parts of the IMC (Integrated Marketing Communication) projects. Successfully led the strategies of Coca-Cola Mexico’s main brands, as well as the launching of those towards planning, purchasing and implementation on the media. Developed methodology groups under the CCP perspective, focusing on when and where the consumer is more receptive to the brand’s message, as well as generating a thorough understanding of its connection and behavior motivations. Show more Show less

Account Director

• 2006 - Feb 2007

I developed the strategic media planning, negotiation and communication of several clients such as Airlines Lufthansa, Casa Cuervo, Grupo Diageo, Grupo Pegaso, AMEX and Mazda. I managed the clients' commercial search such as Liverpool, Game Rush and Grupo Posadas (Hotels) being the latter current client of the agency.

Strategic Planner, Catalyst Director

• Mar 2003 - Nov 2006

I developed the media annual implementation of new accounts for the company such as: Nike, Bonafont, Coty, Astra Zeneca, Danone, Effem, Pronósticos Deportivos (Goverment) and Casa Pedro Domecq, across the development of the strategic planning and innovation in media through Concert, MPG's methodology.I increased company’s billing by 25% through the acquisition of Grupo Bimbo, Grupo Modelo and La Costeña (the first two, last Media In House in Mexico). Generated negotiations with the… I developed the media annual implementation of new accounts for the company such as: Nike, Bonafont, Coty, Astra Zeneca, Danone, Effem, Pronósticos Deportivos (Goverment) and Casa Pedro Domecq, across the development of the strategic planning and innovation in media through Concert, MPG's methodology.I increased company’s billing by 25% through the acquisition of Grupo Bimbo, Grupo Modelo and La Costeña (the first two, last Media In House in Mexico). Generated negotiations with the media (television, radio, prints, out of home) which allowed profitability of the customers’ budget on their annual strategies (Grupo Bimbo). Show more Show less

Advertising & Promotion Chief

• Jun 1999 - Mar 2003

Faced the great challenge of integrating and consolidating the Advertising Department within the Institute as in house thus leveraging and managing resources in a better way. Achieved a 30% savings of the negotiations with the media (direct negotiations without intermediaries) mainly print media, having as a result a better display of the study plans and achieving an enrollment increase at the institute if 15% 1Q. Integrated the institutional image of all the departments to project an only… Faced the great challenge of integrating and consolidating the Advertising Department within the Institute as in house thus leveraging and managing resources in a better way. Achieved a 30% savings of the negotiations with the media (direct negotiations without intermediaries) mainly print media, having as a result a better display of the study plans and achieving an enrollment increase at the institute if 15% 1Q. Integrated the institutional image of all the departments to project an only business model (BA’s, MBA´s, PHD’s, University Extension, Courses). Show more Show less

Art Director

• 1997 - May 1999

I implemented advertising and creativity campaigns for several costumers and ATL & BTL platforms such as: Harmon Hall, ITAM, Casa de Bolsa Arka, Grupo Hotelero Dorado Pacífico, Grupo Restaurantero Caballo Bayo, Les Moustaches Restaurant, Farmacias del Ahorro y Jenny Light. Participated in the process of new account acquisitions through pitches such as: Tony Roma’s, Hoteles Quinta Real, Laboratorios Steifel, wich led to a 30% increase in the Company´s income. Obtained several creativity awards:… I implemented advertising and creativity campaigns for several costumers and ATL & BTL platforms such as: Harmon Hall, ITAM, Casa de Bolsa Arka, Grupo Hotelero Dorado Pacífico, Grupo Restaurantero Caballo Bayo, Les Moustaches Restaurant, Farmacias del Ahorro y Jenny Light. Participated in the process of new account acquisitions through pitches such as: Tony Roma’s, Hoteles Quinta Real, Laboratorios Steifel, wich led to a 30% increase in the Company´s income. Obtained several creativity awards: Círculo de oro, Aguila Dorada, FIAP, Círculo Creativo, Angel de la Creatividad en Radio, among others Show more Show less