Verónica Ferrer Moregó

Strategy Director & Partner at Pitaya
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us****@****om
(386) 825-5501
Location
ES
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Ana Aguilar Meca

profesional, rigurosa y de trato súper amable. ama la naturaleza el deporte y la sostenibilidad. todos estos puntos nos han hecho tener una sinergia maravillosa en nuestro trabajo.

Ana Aguilar Meca

Aprendizaje, precisión, profesionalidad entre otros conceptos específicos del Marketing y Strategy son aquellos que he compartido con Verónica y su CIMKIT© ideado y personalizado para añadir valor y definir el negocio tan importante en estos tiempos de cambios y escenarios volátiles de la actualidad.

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Credentials

  • World Business Forum NYC 2022
    WOBI
    Nov, 2022
    - Nov, 2024

Experience

  • Pitaya Business
    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Strategy Director & Partner
      • Mar 2023 - Present

      - Strategic consolidation of the company- Expansion of the company (nationally and internationally)- Identification of clients and key strategic markets for the company- Definition of the company's action plans - Internationalization of the brand- Systematic and periodic evaluation of the evolution of the competitive position of the companyPitaya is the world's first business booster. What do we do? We empower businesses, literally. We provide companies with enhancing products that provide: order, freshness, balance and results. How? Adding value to two strategic priorities of companies: bill more (sell more and better) and people (motivated and high performance teams). Our Why is to promote a 100% sustainable global economic system. No, we are not a sustainability consultant, but a business enhancer who does not understand any other way of doing business than in a sustainable way.

    • CEO & Business Booster
      • Jan 2014 - Mar 2023

      In Pitaya Business I am CEO & Consultant. We develop for customers:➚ Corporate audit: review and creation of the idea and business model in terms of philosophy, product and services, systems and processes, sector analysis and Integrated Marketing Communication policies.➚ Strategic planning: develop business and communication expansion plans to ensure business continuity and scalability in the short and long term. Preparation of priority calendars, definition of KPIs.➚ Implementation: advice and consulting in the process of implementing online and offline actions to ensure the achievement of the objectives.☑ Assistance to Multisectorial Fairs and Events in terms of training, inspiration and commercial prospecting.☑ Promote triple business balance: Profit + People + Planet.☑ I have collaborated with + of 200 companies that want to be leaders in their sector.Pitaya Business is a business enhancer. We provide companies with consulting products that provide: results, order, freshness and balance. We create packaged consulting products that respond to specific needs of companies, both from the company abroad and from the company within.We are a business booster that does not understand business development in any way other than by following the Triple Balance. That is, generating benefits - Profit-, respecting people - People- and enhancing the well-being of the environment - Planet-.Order, freshness, balance and results in the form of consulting products.

  • EAE Business School
    • Spain
    • Higher Education
    • 700 & Above Employee
    • Faculty at Master Program in Big Data & Analytics
      • Sep 2020 - Present

      Digital Transformation Course in Master of Big Data and Analytics. The course shares trends and how to successfully lead the digital transformation in organizations. Conceptual bases, innovation processes, practical cases and for implementation. Digital Transformation Course in Master of Big Data and Analytics. The course shares trends and how to successfully lead the digital transformation in organizations. Conceptual bases, innovation processes, practical cases and for implementation.

  • ACCIÓ
    • Spain
    • Government Administration
    • 300 - 400 Employee
    • Accredited advisor with Pitaya Business
      • Oct 2019 - Present

      Asesora acreditada de ACCIÓ en representación de Pitaya Business. Categorías: - Estrategia. - Marketing, Ventas y canales digitales. Con esta acreditación pasamos a formar parte del listado de proveedores acreditados de ACCIÓ para la promoción de la competitividad empresarial. Asesora acreditada de ACCIÓ en representación de Pitaya Business. Categorías: - Estrategia. - Marketing, Ventas y canales digitales. Con esta acreditación pasamos a formar parte del listado de proveedores acreditados de ACCIÓ para la promoción de la competitividad empresarial.

  • CIMKIT
    • Spain
    • Advertising Services
    • CIMKIT® Creator & Implementer
      • Jan 2014 - Present

      ➚ Creation of the CIMKIT® Methodology, pioneer in the marketing and communication sector. ➚ Certification of agencies to work with the methodology. What is CIMKIT®? CIMKIT® is an Integrated Marketing Communication KIT, a proven and patented consulting system to improve the economic results and marketing and communication performance of medium and large companies. More information at: www.cimkit.com Who does it help? The CIMKIT® methodology is a system tested and patented for medium-sized companies. Do you want to be a certified agency? An advertising, public relations or communication agency can offer its clients the CIMKIT® methodology. It is a consulting system developed and tested that will help its clients and, in turn, opens doors to an international community of communication agencies that share knowledge, network and work with the same vision: Provide value to its customers and, in turn, create a healthy, sustainable and responsible business ecosystem with the participating agents and the environment. Do you want to be part? Write to: certification@cimkit.com

  • TBS Education - Barcelona
    • Spain
    • Higher Education
    • 1 - 100 Employee
    • Speaker on Tourism & Services Management
      • Sep 2019 - Present

      Lecturer on "Creative Process" subject. I did it through a #Workshop called "Creative Process applied to Tourism & Services Innovation" for the students of Master's 2 of Tourism & Services Management. Topics: -What is innovation? Typologies and Categories. - Why innovate? - Methodologies: Lean StartUp, Open Innovation and Design Thinking. - Solution of a real case using the Design Thinking methodology. - Trends. Toulouse Business School is an international business school and one of the major Great Schools in France. It is one of the oldest business school in the world, established in 1903. It has its own campuses in Paris, London, Barcelona, ​​Casablanca and Toulouse. It is considered one of the best business schools in Europe.2 In 2015, its program, the Executive Master's in Business Administration, was ranked in the Financial Times. Its programs have the triple international accreditation of EQUIS, AACSB and AMBA. The school has many notable students in the field of business and politics, including several CEO's. The school, with a network of 30,000 former students in 150 countries and a cloister of international and multilingual professors, receives annually around 4,300 students from 100 nationalities.

  • IED Barcelona
    • Spain
    • Higher Education
    • 1 - 100 Employee
    • Fashion Marketing and Communication Lecturer
      • Sep 2019 - Dec 2021

      Diploma IED Marketing and Fashion Communication Lecturer Subjects: - Introduction to Fashion Communication (1st year) - Press Office and Public Relations Management (2nd year) The Istituto Europeo di Design (IED) opened its headquarters in the city of Barcelona in 2002 and is currently one of the reference centers in design training with national and international outstanding recognition. IED Barcelona is the most international and multicultural education center in Spain, 65% of the students are foreigners and 36% of the courses are taught in English.

  • Universitat Oberta de Catalunya
    • Spain
    • E-Learning Providers
    • 700 & Above Employee
    • PR University professor
      • Sep 2013 - Jun 2021

      Tasks: ➚ Lecturer activity: consulting, presentation of real cases, creation of practices and exams, correction and evaluation. ➚ Support and personalized attention to each student to assure that they internalize the concepts of the subject and know how to apply them to their professional realities. ☑ 570 university students. The subject studies the different techniques of existing public relations, its application in the strategic context of an organization and its practice on the Internet and the 2.0 environment. Since 2013 I combine my work with teaching Public Relations Techniques of the Communication Degree. The UOC is an innovative university that is rooted in Catalonia and open to the world. It offers people lifelong learning to help them and society advance, while carrying out research into the knowledge society. Its educational model is based on personalization and accompanying students using e-learning. The UOC wants to be a university that, by being connected to the network of the world’s universities, drives the creation of a global knowledge space and cutting-edge research in the knowledge society. The UOC has an innovative educational model that focuses on the student. The University offers them a top quality and personalized education that helps them to be more competitive and contributes to the progress of society.

  • EUNCET
    • Spain
    • Higher Education
    • 1 - 100 Employee
    • Workshop with Pitaya Business Executive Development Program EuncetTalks
      • Jan 2020 - Jan 2020

      Presentation at #EUNCETalks for Campus Barcelona and Terrassa of the Executive Development Program (PDD) of Euncet Business School. With Pitaya Business. *** The Postgraduate in Executive Development of EUNCET provides the knowledge and practices that develop the necessary capacities for the strategic and managerial management of companies, both on a day-to-day basis, as well as in situations of change or alterations of the economic and market situation . Oriented to practice, the Postgraduate in Management Development satisfies the need to have a global vision of the company, its main areas of management and the interrelation between them. It is also very suitable to develop the managerial task allowing participants to interact with specialists in each of the areas of management, diagnosis and minimize the risks of decision making from the security of knowledge.

  • University School of Public Relations (ESRP) - University of Barcelona
    • Spain
    • Higher Education
    • 1 - 100 Employee
    • PR and Advertising Lecturer
      • Mar 2019 - Mar 2019

      The Higher School of Public Relations, a center attached to the University of Barcelona, ​​was the first specialized university center in this area that was created in Europe. It is officially recognized by the Ministerial Order of July 28, 1969 (BOE of 26.08.169). The ownership of the School corresponds to the European University Foundation of Public Relations. The Higher School of Public Relations, a center attached to the University of Barcelona, ​​was the first specialized university center in this area that was created in Europe. It is officially recognized by the Ministerial Order of July 28, 1969 (BOE of 26.08.169). The ownership of the School corresponds to the European University Foundation of Public Relations.

  • EAE Business School
    • Spain
    • Higher Education
    • 700 & Above Employee
    • PR Lecturer
      • Jan 2015 - Jan 2015

      A class about Public Relations to the students of the Master in Digital Marketing of the EAE Business School of Barcelona. A class about Public Relations to the students of the Master in Digital Marketing of the EAE Business School of Barcelona.

  • 21deMarzo Catering Studio
    • Spain
    • Hospitality
    • 1 - 100 Employee
    • DirCom
      • Apr 2011 - Dec 2013

      I learned how to grow a project from the beginning. I consolidated the planning and execution of commercial, marketing and communication strategies. I also managed all the marketing and communication part in the transformation of the company from Ànima Catering to 21deMarzo (in 2013). Supervising all aspects of the creation of the new brand, changing the name and conception and leading the transition to generate a positive impact on the company's profits. It was fun. I learned how to grow a project from the beginning. I consolidated the planning and execution of commercial, marketing and communication strategies. I also managed all the marketing and communication part in the transformation of the company from Ànima Catering to 21deMarzo (in 2013). Supervising all aspects of the creation of the new brand, changing the name and conception and leading the transition to generate a positive impact on the company's profits. It was fun.

  • Universitat Internacional de Catalunya
    • Spain
    • Higher Education
    • 700 & Above Employee
    • Professor de Relaciones Públicas
      • Mar 2012 - Mar 2012

      Conferencia sobre el día a día de un DIRCOM a los alumnos del último curso del Grado de Publicidad y Relaciones Públicas. Conferencia sobre el día a día de un DIRCOM a los alumnos del último curso del Grado de Publicidad y Relaciones Públicas.

  • Punta Alta Comunicación
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Executive Account Assistant
      • Oct 2010 - Mar 2011

      ➚ I worked with Healthcare companies such as Sanutri, Reckitt Benckiser, Pronokal or Zambon. ➚ Account management, resource optimization, execution of communication tasks Advertising agency of Barcelona and Madrid specializing in the health (healthcare) sector. Marketing, public relations, advertising, events, services. ➚ I worked with Healthcare companies such as Sanutri, Reckitt Benckiser, Pronokal or Zambon. ➚ Account management, resource optimization, execution of communication tasks Advertising agency of Barcelona and Madrid specializing in the health (healthcare) sector. Marketing, public relations, advertising, events, services.

Education

  • Universitat Oberta de Catalunya
    Multimedia Degree
    2011 - 2015
  • Universitat de Barcelona
    Degree, Advertising & PR
    2006 - 2011

Community

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