Veronica Decker
Associate, Partner Outreach and Communications at The PhD Project- Claim this Profile
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Bio
Kaitlyn Russell
Veronica is the type of person who makes every meeting enjoyable. She brought her creative expertise into the social media strategy from day one at Boosted. She had a unique and challenging opportunity to work across a variety of social accounts in the e-commerce space, many of which were stagnant for months. Her initiative to clean the accounts up, understand the demographics, and hone in on building a community presence grew authentic audiences. Plus, her memes are unmatched! Veronica came to every meeting with a joyful attitude, dynamic ideas, and a solution-oriented mindset. One of her most impactful tasks was one she took initiative completely on her own. She streamlined the customer service experience across social channels with our CX team, saving hours of time each week for cross-functional departments. As a manager, I couldn't recommend Veronica enough. I'm confident she would bring tremendous value to any content marketing team.
Luiza G.
Veronica is very knowledgeable and enthusiastic about social media and content marketing. During the time we worked together I observed she’s very organized, responsible and goes above and beyond to make sure she exceeds expectations.
Kaitlyn Russell
Veronica is the type of person who makes every meeting enjoyable. She brought her creative expertise into the social media strategy from day one at Boosted. She had a unique and challenging opportunity to work across a variety of social accounts in the e-commerce space, many of which were stagnant for months. Her initiative to clean the accounts up, understand the demographics, and hone in on building a community presence grew authentic audiences. Plus, her memes are unmatched! Veronica came to every meeting with a joyful attitude, dynamic ideas, and a solution-oriented mindset. One of her most impactful tasks was one she took initiative completely on her own. She streamlined the customer service experience across social channels with our CX team, saving hours of time each week for cross-functional departments. As a manager, I couldn't recommend Veronica enough. I'm confident she would bring tremendous value to any content marketing team.
Luiza G.
Veronica is very knowledgeable and enthusiastic about social media and content marketing. During the time we worked together I observed she’s very organized, responsible and goes above and beyond to make sure she exceeds expectations.
Kaitlyn Russell
Veronica is the type of person who makes every meeting enjoyable. She brought her creative expertise into the social media strategy from day one at Boosted. She had a unique and challenging opportunity to work across a variety of social accounts in the e-commerce space, many of which were stagnant for months. Her initiative to clean the accounts up, understand the demographics, and hone in on building a community presence grew authentic audiences. Plus, her memes are unmatched! Veronica came to every meeting with a joyful attitude, dynamic ideas, and a solution-oriented mindset. One of her most impactful tasks was one she took initiative completely on her own. She streamlined the customer service experience across social channels with our CX team, saving hours of time each week for cross-functional departments. As a manager, I couldn't recommend Veronica enough. I'm confident she would bring tremendous value to any content marketing team.
Luiza G.
Veronica is very knowledgeable and enthusiastic about social media and content marketing. During the time we worked together I observed she’s very organized, responsible and goes above and beyond to make sure she exceeds expectations.
Kaitlyn Russell
Veronica is the type of person who makes every meeting enjoyable. She brought her creative expertise into the social media strategy from day one at Boosted. She had a unique and challenging opportunity to work across a variety of social accounts in the e-commerce space, many of which were stagnant for months. Her initiative to clean the accounts up, understand the demographics, and hone in on building a community presence grew authentic audiences. Plus, her memes are unmatched! Veronica came to every meeting with a joyful attitude, dynamic ideas, and a solution-oriented mindset. One of her most impactful tasks was one she took initiative completely on her own. She streamlined the customer service experience across social channels with our CX team, saving hours of time each week for cross-functional departments. As a manager, I couldn't recommend Veronica enough. I'm confident she would bring tremendous value to any content marketing team.
Luiza G.
Veronica is very knowledgeable and enthusiastic about social media and content marketing. During the time we worked together I observed she’s very organized, responsible and goes above and beyond to make sure she exceeds expectations.
Credentials
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Train the Trainer Leadership Course
Disney Cruise LineJul, 2018- Sep, 2024
Experience
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The PhD Project
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United States
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Higher Education
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1 - 100 Employee
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Associate, Partner Outreach and Communications
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Jan 2023 - Present
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Boosted Commerce
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United States
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Retail
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1 - 100 Employee
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Social Media Manager
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Jan 2022 - Jul 2022
• Organic content creator & strategist (Instagram/Facebook/TikTok) for 3 home & wellness brands owned by Boosted Commerce, an eCommerce acquisition company. Increased @lunablankets IG following by 8%.• Partnered across departments to institute social processes for: content/promotional planning, requesting creative collateral, influencer/partnership campaigns, customer service management, paid social budgeting, Facebook shops.• Organized monthly data report (via social Analytics dashboards) for senior leadership; used critical analysis of engagement efforts & returns to understand consumer dynamics & pivot social strategy.
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Social Media Consultant
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Nov 2021 - Jan 2022
• Created Instagram graphics & captions across 8 brands owned by Boosted Commerce.• Developed content calendar for moonshot brands, collaborating with Dir, Content Strategy & Influencer Marketing Manager.• Self-educated on brand voice, values, & aesthetic, as well as design software (Canva). Pivoted easily among myriad of lifestyle brands, balancing out-of-the-box creativity with adherence to marketing guidelines & goals.
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Twinfire
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United States
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Computer and Network Security
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1 - 100 Employee
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Marketing & Operations Manager
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Jun 2020 - Oct 2021
• Third employee at cybersecurity startup specializing in cloud-native client services. • Executive assistant to CEO & CTO. Sole liaison between C-suite & 15-20 consultants/clients, directing stakeholder correspondence & translating highly technical language into dynamic communications & reports. • Spearheaded all organic marketing, creating written content for Twitter, LinkedIn, blog, website, & literature. • Instituted all operational processes including project management workflow, payroll, benefits, & financial management (billing, invoicing, expense reports).
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Lead Brand Ambassador
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Sep 2017 - Mar 2020
• Managed staff of 4-30+ for staffing firms’ on-site events including publicity activations & conferences (NY Comic Con). • Partnered with client & firm manager to develop brand messaging for diverse audience, report on attendee engagement & feedback, & ensure team accountability & accurate, high-quality representation of the brand. • Directed multiple teams simultaneously, prioritized/delegated tasks, & navigated competing needs of team, client, & attendees. • Managed staff of 4-30+ for staffing firms’ on-site events including publicity activations & conferences (NY Comic Con). • Partnered with client & firm manager to develop brand messaging for diverse audience, report on attendee engagement & feedback, & ensure team accountability & accurate, high-quality representation of the brand. • Directed multiple teams simultaneously, prioritized/delegated tasks, & navigated competing needs of team, client, & attendees.
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Actor
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Feb 2016 - Jan 2020
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321 Theatrical Management
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United States
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Entertainment Providers
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1 - 100 Employee
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Group Sales & Marketing Associate
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Dec 2012 - Feb 2016
• Account manager, Group Sales for WICKED the Musical. Maintained records (tracking, invoices, receipts) for 200+ clients. • Point-person for all organic orders, garnering more sales commissions mid-year in 2014 than entirety of 2013. • Co-managed WICKED Twitter account under guidance of Situation Interactive; curated/posted branded responses to maintain data-based cadence of daily engagement, & mitigated public-facing follower concerns. • Secured repeat partnerships (Broadway Classroom) & clients as promotional delegate at travel trade shows & conventions.
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Education
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2008 - 2011
University of Pennsylvania
Bachelor of Arts (B.A.), English/Theatre Arts -
2003 - 2007
John F. Kennedy Catholic Preparatory School
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