Communications Associate

• Jul 2022 - Present

Coordinadora de Comunicaciones

• Jan 2021 - Jun 2022

Senior Communications Consultant

• Mar 2020 - Dec 2020

Strategic Communications Consultant

• Mar 2018 - Mar 2020

Strategic communications consultant in different sectors and industries, especially the hydrocarbons and renewable resources sector. Design and implementation of external and internal communication strategies and crisis management. Public Affairs Consulting, preparation of research documents, media management and event organization.Main Responsibilities:- Create and structure communication strategies for the management of public affairs and corporate social responsibility. Stakeholder mapping and relationship strategies.- Implement and argue strategies for reputational positioning and crisis management.Prepare country context documents, political analysis, competition analysis and regulatory issues of the mining-energy industry.Main achievements- I built and drafted the crisis package for Cerro Matoso S.A during the 2018 Constitutional Court ruling, managing to control, avoid and mitigate negative effects on the company's reputation.- I researched and prepared the research document for the feasibility analysis at the operational entrance of one of the largest hydrocarbon companies (offshore operation) worldwide.- I implemented the Public Affairs and government relations strategy avoiding the imposition of provisional safeguard measures on imports from a multinational packaging company in record time; 2 weeks.- I led the organization and results of media coverage of the I Women Economic Forum, directing the public debate and positioning the event nationwide. Show less

Corporate Affairs intern

• Jun 2017 - Nov 2017

Design and implementation of external and internal communication strategies and support to the area of corporate social responsibility and sustainability. Main achievements: - I landed PepsiCo's global strategies for Andean multiculturalism (Colombia, Peru, Ecuador) to ensure the implementation of a uniform message in the region. - Implemented and dispersed the communication material within the company for the relaunch of the new image of NatuChips impacting more than 100 employees. - I led the creation and implementation of the PepsiCo Colombia intranet, impacting more than 150 employees internally. - I led the creation of digital content for the social networks of PepsiCo Corporativo (Facebook, Instagram and the PepsiCo Colombia website) supervising the digital agencies. - Organized and coordinated events such as III Market Social Place, 5V5 of Gatorade and Leadership Awards El Espectador, making visible the management of Corporate Social Responsibility of the company. - I led the logistics and planning of the communication strategy of the One Team project (a discipline of sales force unification) impacting more than 70 people seeking to improve performance and increase sales. Show less