Veronica Vidal

Director of Content Strategy, Policy & Leadership Dept. at Erikson Institute
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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Christian Greer, Ed.D.

Veronica Vidal is a talented development officer and skilled writer who is able to process complex ideas and put them in simple terms (on paper). I supervised Veronica during her tenure as a Chicago Community Trust fellow. I charged her with developing a grants management process for our science education programs. Within a very short amount of time, Veronica was able to collect requirements from stakeholders, design the overall strategy and create a process workflow diagram - all in record time! She is research-oriented in assembling background material and is able to consistently deliver on deadlines. Working with Veronica is a dream. She is a very open and honest communicator and is an active listener. I recommend her highly.

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Credentials

  • Podcasting: Telling Your Stories in Sound
    Berkeley Advanced Media Institute
    Sep, 2020
    - Nov, 2024

Experience

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Director of Content Strategy, Policy & Leadership Dept.
      • Jan 2021 - Present

    • Associate Director of Content Strategy, Policy & Leadership Dept.
      • Sep 2017 - Jan 2021

      Responsible for leading the creation and implementation of the communications strategy for Erikson’s policy and leadership department programs, which are designed to inform effective and responsive early childhood policy and systems change. • Message framing for complex social issues affecting child development• Writing content, editing and providing editorial direction for multiple platforms: social media, email marketing, videos, websites, blog posts, and printed materials• Working with the institutional advancement team to identify potential funding sources, proposal writing and grant reporting• Managing project timelines and working with freelance photographers, web developers, videographers and graphic designers to provide project direction and supervision Show less

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Assistant Director of Development
      • Oct 2014 - Aug 2017

      Primary responsibilities included stewarding individual donors and group funds, assisting them with the management of their donor-advised funds, and leading the annual fundraising campaign, raising approx. $500,000 each year to grant to nonprofits providing basic human needs services. Additional accomplishments included: • Developing a pilot grant program offering professional development grants for fundraisers working for nonprofit organizations• Leading the Giving in Chicago research project, a comprehensive study on charitable giving in the Chicago region to aid fundraisers in developing their strategies• Created content for various donor communication outlets including appeals, emails and newsletters Show less

    • Manager of Development
      • Dec 2008 - Oct 2014

      Researched prospective donors and analyzed giving potential, and managed the prospect pipeline for the We Are Chicago campaign that yielded $1.65 billion in estate gifts. Additional responsibilities included: • Stewarding individual donors, assisting with management of their donor-advised funds• Writing grant proposals and final reports• Managing data integrity processes and reporting using Salesforce• Establishing donor gift acknowledgment process

    • Fellow-Arts & Culture Management Fellowship at The Chicago Community Trust
      • Jun 2007 - Dec 2008

      Participated in paid fellowship program, working on focused projects for The School of the Art Institute, Chicago Children's Museum, Lincoln Park Zoo, Shedd Aquarium and Chicago Community Trust. Project undertakings included: • Revising donor communications plan• Managing end-of-year donor reports• Grant writing• Prospect research• Reviewing grant proposals for arts education and making recommendations for approval

    • Communications Specialist
      • Nov 2004 - May 2007

      • Researched, conducted interviews and wrote articles for organization’s Forum magazine, various newsletters, website, Intranet and other publications • Wrote press releases and pitched stories to media • Coordinated placement of public service announcements and ads in field-related publications Lead exhibit committee to represent organization at conferences • Researched, conducted interviews and wrote articles for organization’s Forum magazine, various newsletters, website, Intranet and other publications • Wrote press releases and pitched stories to media • Coordinated placement of public service announcements and ads in field-related publications Lead exhibit committee to represent organization at conferences

    • Public Relations Manager
      • Aug 1998 - Nov 2004

      Responsible for the production of small to large-scale special events, including the Chicago Latino Film Festival. • Wrote press releases, pitched stories to media and coordinated interviews • Wrote copy for all marketing materials and online content, including some design work • Executed event design concepts and logistics • Supervised work with contractors for graphic design and website development • Supervised event staff, and trained and scheduled more than 100 volunteers Show less

Education

  • Northwestern University
    Certificate, Digital Marketing Strategies
    2019 - 2019
  • Writing Workshops with Ian Belknap
    2014 - 2017
  • Marquette University
    B.A., Journalism

Community

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