Veronica Swords, DACM
UX / UI Advisor at CareerFoundry- Claim this Profile
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Bio
Joel Antipuesto
It has been a pleasure to work with Veronica over the past year. She's been a valuable team player in supporting our brand business, providing quality production work while juggling deadlines and priorities. With a sophisticated design eye, she has also supported our Sales Team by producing gorgeous sales mockups across multiple brands and verticals. Veronica also brings a high level of curiosity to learn new things and a spirit for innovation. For instance, in her collaboration with the Product Team, she was a key contributor in the ideation and exploration of Flite's ad product suite. With style, intelligence and a determination to produce gorgeous creative, I think Veronica would be a great addition to any team.
Joel Antipuesto
It has been a pleasure to work with Veronica over the past year. She's been a valuable team player in supporting our brand business, providing quality production work while juggling deadlines and priorities. With a sophisticated design eye, she has also supported our Sales Team by producing gorgeous sales mockups across multiple brands and verticals. Veronica also brings a high level of curiosity to learn new things and a spirit for innovation. For instance, in her collaboration with the Product Team, she was a key contributor in the ideation and exploration of Flite's ad product suite. With style, intelligence and a determination to produce gorgeous creative, I think Veronica would be a great addition to any team.
Joel Antipuesto
It has been a pleasure to work with Veronica over the past year. She's been a valuable team player in supporting our brand business, providing quality production work while juggling deadlines and priorities. With a sophisticated design eye, she has also supported our Sales Team by producing gorgeous sales mockups across multiple brands and verticals. Veronica also brings a high level of curiosity to learn new things and a spirit for innovation. For instance, in her collaboration with the Product Team, she was a key contributor in the ideation and exploration of Flite's ad product suite. With style, intelligence and a determination to produce gorgeous creative, I think Veronica would be a great addition to any team.
Joel Antipuesto
It has been a pleasure to work with Veronica over the past year. She's been a valuable team player in supporting our brand business, providing quality production work while juggling deadlines and priorities. With a sophisticated design eye, she has also supported our Sales Team by producing gorgeous sales mockups across multiple brands and verticals. Veronica also brings a high level of curiosity to learn new things and a spirit for innovation. For instance, in her collaboration with the Product Team, she was a key contributor in the ideation and exploration of Flite's ad product suite. With style, intelligence and a determination to produce gorgeous creative, I think Veronica would be a great addition to any team.
Experience
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CareerFoundry
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Germany
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E-Learning Providers
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300 - 400 Employee
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UX / UI Advisor
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Sep 2019 - Present
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UX / UI Advisor
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Jun 2019 - Present
Mentor students in UI/UX design, design research, visual design, typography, and branding. Mentor students in UI/UX design, design research, visual design, typography, and branding.
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Self-Employed
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Greater New York City Area
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Digital Creative Director
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Apr 2012 - 2021
Clients: Barnes & Noble, BoundaryCare, Chandelier Creative, dELiA*s, DIRECTV, Meredith Corporation, Shutterstock Clients: Barnes & Noble, BoundaryCare, Chandelier Creative, dELiA*s, DIRECTV, Meredith Corporation, Shutterstock
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String Me
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United States
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Technology, Information and Internet
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1 - 100 Employee
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UX / UI Creative Director
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Jul 2018 - Aug 2019
String revolutionizes the way people search for restaurants and experiences through mobile application. All search results and recommendations are personalized based on people and brands you follow as well as how you’ve rated places that you have previously been. I led user experience and interaction design for the platform, additionally providing creative direction for user engagement initiatives. String revolutionizes the way people search for restaurants and experiences through mobile application. All search results and recommendations are personalized based on people and brands you follow as well as how you’ve rated places that you have previously been. I led user experience and interaction design for the platform, additionally providing creative direction for user engagement initiatives.
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Conran Design Group
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United Kingdom
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Design
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1 - 100 Employee
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Design Director
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Feb 2018 - Jul 2018
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Flite
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Associate Creative Director
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Dec 2015 - Dec 2016
(Flite was acquired by Snap Inc.) Executed content-rich digital campaigns for brand and publisher clients within Flite, a cloud-based platform. Collaborated with the product and marketing teams to design and develop digital ad products, templates for self-service clients and prototypes to exemplify the latest features within the HTML5 design studio. (Flite was acquired by Snap Inc.) Executed content-rich digital campaigns for brand and publisher clients within Flite, a cloud-based platform. Collaborated with the product and marketing teams to design and develop digital ad products, templates for self-service clients and prototypes to exemplify the latest features within the HTML5 design studio.
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The New York Times
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United States
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Newspaper Publishing
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700 & Above Employee
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Associate Creative Director, Fashion & Luxury
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May 2014 - Dec 2015
Led creative development for digital ad products and experiences as well as print materials in pre- and post-sale for fashion and luxury campaigns. Collaborated with T Brand Studio on cross-platform native paid post executions. Directed photoshoots for T Magazine event branding. Designed digital and print event collateral for T Magazine including external websites, digital ads and full page ads in The New York Times and T Magazine. Led creative development for digital ad products and experiences as well as print materials in pre- and post-sale for fashion and luxury campaigns. Collaborated with T Brand Studio on cross-platform native paid post executions. Directed photoshoots for T Magazine event branding. Designed digital and print event collateral for T Magazine including external websites, digital ads and full page ads in The New York Times and T Magazine.
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KERN+LEAD
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United States
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Design Services
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1 - 100 Employee
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Senior Designer
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Mar 2009 - Apr 2012
Developed brand identities, graphic solutions for brand positioning and marketing, digital and print advertising, silkscreen and custom packaging. Managed all digital marketing campaigns, print production, junior designers and intern staff. Developed brand identities, graphic solutions for brand positioning and marketing, digital and print advertising, silkscreen and custom packaging. Managed all digital marketing campaigns, print production, junior designers and intern staff.
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Bonnier LLC
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United States
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Entertainment Providers
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200 - 300 Employee
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Designer | Design Production Manager
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Jan 2008 - Mar 2009
Managed print production for advertising and sales collateral, and developed monthly advertising for Parenting, BabyTalk and First Months Magazines. Managed print production for advertising and sales collateral, and developed monthly advertising for Parenting, BabyTalk and First Months Magazines.
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KERN+LEAD
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United States
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Design Services
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1 - 100 Employee
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Designer
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2006 - 2007
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Designer
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2006 - 2006
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Design Intern
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2005 - 2006
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Domino
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Design Intern
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2005 - 2005
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Education
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2019 - 2023
Pacific College of Oriental Medicine - San Diego
Doctor of Acupuncture and Chinese Herbal Medicine (DACM) -
2003 - 2007
Pratt Institute
Bachelor of Fine Arts (BFA), Graphic Design
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