Veronica Reaves

Principal at Serena Ventures
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us****@****om
(386) 825-5501

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Experience

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Principal
      • Nov 2022 - 1 year 2 months

      San Francisco, California, United States

    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Senior Associate
      • Nov 2020 - Oct 2022

      San Francisco Bay Area

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Venture Associate
      • Jul 2020 - Sep 2020

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Graduate Fellow
      • Jan 2020 - Mar 2020

      San Francisco Bay Area

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Graduate Fellow
      • Sep 2019 - Dec 2019

    • Business Consulting and Services
    • 700 & Above Employee
    • Deloitte Catalyst | Innovation Senior Consultant
      • Aug 2018 - Jun 2019

      Washington D.C. Metro Area Deloitte Catalyst accelerates connections between startups and Deloitte clients. Our clients, regardless of industry or size, increasingly seek innovative technologies to stay ahead of the market. And our startup partners want channels to reach customers and expertise on scaling quickly and successfully. As part of the largest management consultancy in the world, Deloitte Catalyst accelerates powerful connections between these parties. I'm proud to support Catalyst Fund investments in… Show more Deloitte Catalyst accelerates connections between startups and Deloitte clients. Our clients, regardless of industry or size, increasingly seek innovative technologies to stay ahead of the market. And our startup partners want channels to reach customers and expertise on scaling quickly and successfully. As part of the largest management consultancy in the world, Deloitte Catalyst accelerates powerful connections between these parties. I'm proud to support Catalyst Fund investments in solution development by sourcing, evaluating, and recommending investment in internal ideas across Deloitte consulting in AI, blockchain, digital reality, and machine learning technologies.

    • Strategy and Operations Senior Consultant
      • Jul 2014 - Jul 2018

      • Co-founded and developed the Deloitte Young African Leaders Initiative (YALI) 8-week Fellowship, which included curriculum design and program development and coordination for two African entrepreneurs invited to the U.S. annually, now in its fourth year of operation • Managed a team in the identification of seven U.S. market segments for the Washington D.C. based start-up KweliTV

    • Strategy and Operations Federal Analyst
      • Jan 2013 - Jul 2014

      Conduct analysis of Federal and Non-profit organizations’ financial performance and key business processes to inform recommended strategic business model transformation and process reengineering enhancements for multiple clients which includes: • Modeled and analyzed client’s financial performance and recommended realignment of the client’s strategy and organizational model to increase the organizations ability fulfill its mission and increase its impact • Developed performance… Show more Conduct analysis of Federal and Non-profit organizations’ financial performance and key business processes to inform recommended strategic business model transformation and process reengineering enhancements for multiple clients which includes: • Modeled and analyzed client’s financial performance and recommended realignment of the client’s strategy and organizational model to increase the organizations ability fulfill its mission and increase its impact • Developed performance metrics used by a top military official to track and identify progress against strategic priorities • Perform data analytics and visualization to create performance indicating dashboards which enable client to effectively manage the performance of over $300 million dollars in Federal grants

    • Education Administration Programs
    • 300 - 400 Employee
    • Strategic Operations and Marketing Director
      • Oct 2015 - Jun 2016

      Mauritius Took a sabbatical from Deloitte to be a founding staff member of ALU, named Africa’s third most innovative company in 2016 by Fast Company • Increased the number of applicants who completed the ALU application by 15% in the 2016 cycle by leading the redesign and implementation of an improved customer experience journey • Generated a 100% increase in lead generation (new application starts) per day through the development and execution of a paid social media advertising strategy in… Show more Took a sabbatical from Deloitte to be a founding staff member of ALU, named Africa’s third most innovative company in 2016 by Fast Company • Increased the number of applicants who completed the ALU application by 15% in the 2016 cycle by leading the redesign and implementation of an improved customer experience journey • Generated a 100% increase in lead generation (new application starts) per day through the development and execution of a paid social media advertising strategy in Ghana, Tanzania, and Kenya • Improved the new hire onboarding experience by redesigning and implementing a more automated and efficient onboarding process Show less

    • United States
    • Oil and Gas
    • 700 & Above Employee
    • Global Market Analyst Intern
      • Jun 2012 - Aug 2012

      Supported the Global Market Analysis Distillate group by researching, analyzing, and providing insights on global economic oil products trends: • Modified commodities supply and demand forecast models daily by analyzing global energy, economic, and geopolitical trends • Researched each Latin American country’s gasoline specification requirements and used this data to create an excel reference tool to be used by Phillips66 London commodities trading office • Developed excel… Show more Supported the Global Market Analysis Distillate group by researching, analyzing, and providing insights on global economic oil products trends: • Modified commodities supply and demand forecast models daily by analyzing global energy, economic, and geopolitical trends • Researched each Latin American country’s gasoline specification requirements and used this data to create an excel reference tool to be used by Phillips66 London commodities trading office • Developed excel model which calculates historical product price differentials based on the 2013 NYMEX Heating Oil contract specification change • Created excel reference tool that calculates yearly average product production rates for every refinery in the United States Show less

    • Business Strategy Fellow
      • Jan 2011 - Aug 2011

      Evaluated the Association’s current business model and made recommendations on how to operate more efficiently which included: • Created a database of historical data for the Association’s fund development and modeled quantitative trends and forecasts for current and future financial goals and objectives • Served as a liaison between Association and its major corporate donors and clients • Led and managed Association’s participation in Martin Luther King Scholarship… Show more Evaluated the Association’s current business model and made recommendations on how to operate more efficiently which included: • Created a database of historical data for the Association’s fund development and modeled quantitative trends and forecasts for current and future financial goals and objectives • Served as a liaison between Association and its major corporate donors and clients • Led and managed Association’s participation in Martin Luther King Scholarship Competition Show less

Education

  • Northwestern University - Kellogg School of Management
    Master of Business Administration - MBA
  • Howard University
    Bachelor of Business Administration (B.B.A.), International Business/Trade/Commerce
    2009 - 2012
  • Ecole de Management Strasbourg
    International Business Study Abroad Program
    2012 - 2012
  • Howard University

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