Experience

Renken Remodeling

• United States
• Construction
• 1 - 100 Employee

• Regional Sales and Marketing Director

  • Apr 2020 - Present

  Analytical Marketing and Sales Director for Interior Home Remodeling company. Planned and budgeted Marketing for company. Helped develop website and numerous advertising campaigns leading to major annual growth. Created training program for sales team as well as product knowledge and delivered OTJ continued education training program for sales team. Operations manager for all systems used by company to include Lead Perfection CRM, CTM, Hatch, Microsoft Suite and many analytics dashboards. Analytical Marketing and Sales Director for Interior Home Remodeling company. Planned and budgeted Marketing for company. Helped develop website and numerous advertising campaigns leading to major annual growth. Created training program for sales team as well as product knowledge and delivered OTJ continued education training program for sales team. Operations manager for all systems used by company to include Lead Perfection CRM, CTM, Hatch, Microsoft Suite and many analytics dashboards.



Automotive Broadcasting Network

• United States
• Automotive
• 1 - 100 Employee

• Area Sales Manager

  • Jun 2019 - Apr 2020

  SAAS startup with Automotive Digital Signage. Signed with major automotive brands and locations for placement and data of digital signage in Automotive Showrooms, Waiting Rooms and Service Centers. Partnered with GMC, Ford, Honda and many other major car dealers with top success rates in the company. SAAS startup with Automotive Digital Signage. Signed with major automotive brands and locations for placement and data of digital signage in Automotive Showrooms, Waiting Rooms and Service Centers. Partnered with GMC, Ford, Honda and many other major car dealers with top success rates in the company.



Gannett | USA TODAY NETWORK

• Greater Nashville Area, TN

• Regional Business Development, Tennessee Performance Revenue Solutions

  • Oct 2017 - Jan 2019

  Increased PFP sales across the state of Tennessee using analytic match back data to drive results and prove ROI for customers. Utilized Reach Local on all digital aspects of campaigns to include PPC, SEO, Web design, Social Ads and Management, Chat, Emails, Targeted Display and many more. Worked in many CRM's to include Sales Force, Lead Perfection, Enabled and Market Sharp Managed all operations and sales across the state of Tennessee to include 6 properties Increased PFP sales across the state of Tennessee using analytic match back data to drive results and prove ROI for customers. Utilized Reach Local on all digital aspects of campaigns to include PPC, SEO, Web design, Social Ads and Management, Chat, Emails, Targeted Display and many more. Worked in many CRM's to include Sales Force, Lead Perfection, Enabled and Market Sharp Managed all operations and sales across the state of Tennessee to include 6 properties



Arkansas Democrat-Gazette

• Newspaper Publishing
• 200 - 300 Employee

• Digital Marketing/Sales Director

  • Dec 2015 - Aug 2017

  Develop strategies to increase digital traffic and revenue for the Arkansas Democrat-Gazette across various online properties including ArkansasOnline.com and several other event/niche sites. This includes both bundled and unbundled sales, retail and classified, targeted display, SEM/SEO, social media advertising, website design, Daily Deals, emails, subscription revenue and any other opportunities technology brings our way.Report directly to president of company. Currently manage multiple teams to include all digital sales teams, agency teams, daily deals team, digital design teams and contest and promotions. Coordinated with retail, classified, recruitment, editorial, events, special sections and all leadership within the company.

• Digital Marketing/Sales Manager

  • Jul 2014 - Jan 2016

  As the Digital Sales Manager, effectively grew digital revenue more than 80% year over year and more than 40% over goal.-Directly manage the digital team and indirectly the 20+ retail and classified AE's and Key AE's. Multiple platforms include but not limited to Classified Automotive, Real Estate, and Retail Advertising. -Execute digital training of multiple groups across all WEHCO Media companies. -Manage 10+ vendors to create multimedia packages that assist clients to meet all their digital needs. -Communicate effectively across all departments and partner with Designers, AdOps, Web Developers, VP of Marketing, Director of Classified, Director of Retail, Director of Marketing, Sales Managers, and editorial staff.-Leading a continued education program for field training efforts and maximizing sales efforts across all platforms. -Developing current digital advertising campaigns with a solid understanding of audience and metrics associated to optimize successful campaign results for our clients.-Set annual and monthly goals with AE's for digital growth within multiple digital platforms.-Established and organize weekly ride-alongs, one-on-one sessions and overall feedback protocol for continued success within the department.-Expert at acquisition and retention through relationship building and follow through.



Arkansas Democrat-Gazette

• Newspaper Publishing
• 200 - 300 Employee

• Key Account Executive

  • Feb 2012 - 2014

  • 12 of 12 goals achieved in 2012; 11 of 12 in 2013 • 46% growth over prior year through acquiring over 45 new advertisers, focusing on multimedia programs and securing annual contracts. • #1 in total digital active accounts and total digital revenue for 2012 and 2013 for the entire sales floor to include auto, real estate and retail. • Utilize all available marketing and sales tools to include Kantar, Media Audit, spec ads, Scarborough and Sugar CRM, CPAds, Microsoft (all products) Dropbox, AdMall and Powerpoint. • Train local sales team on new business acquisition skills to include “Prospecting”, “Pipeline Management” and “Phone Skills” in addition to digital integration topics like “Selling Search Engine Marketing" and "Digital Marketing." • Digital background in Print, Search Engine Marketing, Search Engine Optimization, P&D, Pre Roll, Website, Video, Social Media, Mobile, Text, Direct Mail, E-mail, Magazines, Interstitial ads, Inserts, Interactive Coupons and Google Certified.



Arkansas Democrat-Gazette

• Newspaper Publishing
• 200 - 300 Employee

• Account Executive

  • Feb 2011 - Dec 2011

  • Grew a territory an average of 288% over prior year • Responsible for retaining and acquiring new business in my assigned area. • 10 of 10 goals achieved in 2011 leading to Key Account Executive promotion • In 10 months finished as the 2nd highest Account Executive based on sales. • Worked extensively with online manager to develop digital sales skills. • Developed digital background in Text, Email, Online Advertising, Search Engine Optimization and Search Engine Marketing.



Account Executive

• Public Relations and Communications Services
• 200 - 300 Employee

• Daily Press

  • Jan 2010 - Jan 2011



French Brothers Homes

• United States
• Construction
• 1 - 100 Employee

• sales

  • 2004 - 2005