Experience

Louis T Collection Pte. Limited

• Singapore
• Hospitality
• 1 - 100 Employee

• China Marketing Specialist

  • Jun 2016 - Present

  - Travel blogger, copywriter, and manager of content on WeChat and Weibo (including platform management, advertising publish, etc.) - Bilingual translation (Chinese & English) for related documents: press release, website content, hotel fact sheet, etc. - Connect with lifestyle OTAs for article publishing, hotel promotion, etc. - Leader of ChinaConnect team – proprietary China-centric digital marketing entity that specializes in flexible strategic solutions to this ever-changing and growing market in the field of Chinese Social Media Management, Chinese Content Marketing, Chinese Key Influencer Marketing, Chinese Travel Account Management Show less



Great Place to Work® Greater China

• Hong Kong
• Business Consulting and Services
• 1 - 100 Employee

• Office Manager

  • May 2019 - Dec 2022

  - Office Management: administrative system establishment & maintenance, new-hire recruitment & staff performance appraisals, vendor management (outsourcing agencies, facilities service, bank, etc.), daily administrative support to COO-Greater China, monthly accounting statement, expenses management - Marketing: events planning & organizing, WeChat contents management (including edit, post, WeChat platform management, etc.), bilingual translation (English=Chinese), project/campaign management - Customer Success (designated project manager): guidance & consultation through the entire project - contract & payment settlement, system setup specifications, project implementation, consulting service - Auditor of survey result: part of the survey is a whole set of open-ended questions and I need to review/assess the answers by scoring in the system. Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Sales Manager / Bank Services Group

  • Jul 2011 - May 2016

  - Manage a portfolio of bank clients, and promote various banking products to achieve both the revenue goal and transaction volume goal set by business head.- Responsible for maintaining & strengthening client relationship to ensure highest customer satisfaction level, as well as to maximize business growth.- Comprehend market trend, able to identify client requirements / potential needs for GTS products, and proactively offer solutions.- Work closely with various business partners, and communicate effectively to ensure timely response to client requests and business opportunities- Keep good sales disciplines including account planning, customer calling, pipelines, and implementation, etc. Show less

• Marketing Manager

  • Oct 2005 - Jun 2011

  - Being an active partner to Marketing Head and Business Heads in: selection of appropriate event topic, speakers and contents of each speaker; target audience- Manage event planning and launch including: venue selection, invitation design, client targeting, regular updates to Sales / Relationship Managers / Marketing Head / Business Heads, presentation contents, on-time delivery and format- Manage central invitation process where possible, to match client attendees with business objectives and target audience- Keep checklists and project logs up-to-date, as a personal work tool and as reporting tool to Marketing Head- Close monitoring of actual spend, taking into account minimum quality standards- Publish Event Brief for industry events- Apply tools to measure the success of events in quantitative and qualitative terms: do client feedback analysis, obtain (client) feedback from Sales/Relationship Managers, obtain data on event’s success - Financial-Institution Events: 1) help organize the scheduled FI events for stakeholders according to the procedure (10+ per year); 2) put in place quarterly approval process; 3)ensure that there is good balance between high quality and cost of the events- Branding: ensure that all materials (co-) produced by Marketing (collaterals, presentations, invitation materials, exhibition booth) are of consistent high quality and conforms to Citi branding guidelines.- Support role in Marketing Communications and Merchandising: 1) assist Marketing Head to produce good quality events-related and general material; 2) merchandising for approved projects: work with vendors to ensure good design, good production quality and sharp price; 3) support Marketing Head to win all major industry awards; 4) publish articles and press releases in Franchise; 5) support Global Transaction Services (GTS) product team by liaising with Corporate Affairs and channel vendors to deliver targeted impactful client communications. Show less



Grand Hyatt Shanghai

• China
• Hospitality
• 1 - 100 Employee

• Catering Sales Manager

  • Aug 2003 - Oct 2005

  - Responsible for meeting, convention, gala dinner and any banquet related events arrangement. - Hotel wedding planner - organizing hotel wedding fair annually / keeping good relationship with clients / doing promotion for the hotel banquet facilities. - Responsible for meeting, convention, gala dinner and any banquet related events arrangement. - Hotel wedding planner - organizing hotel wedding fair annually / keeping good relationship with clients / doing promotion for the hotel banquet facilities.