Veronica Felstead-Todd

Vice President Sales at Bella Figura LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Houston
Languages
  • English Native or bilingual proficiency
  • French Full professional proficiency
  • Spanish Elementary proficiency
  • German Elementary proficiency
  • Italian Elementary proficiency

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Kristin Cresiski Kula

Veronica is a fantastic woman to work with. We have worked together for 5 years or so as I was a sales rep selling Bella Figura. She is very helpful in all aspects of getting a job to close. She is super responsive, a great problem solver and an all around joy to work with.!

Erin McAllister

Veronica’s charm, charisma and willingness to work hard to find the best solutions are her shining characteristics. She is flexible and makes my job of selling her product easier and more efficient. Beyond being great at her job, she is also a blast to be around, highly energetic and driven.

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Experience

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Vice President Sales
      • Sep 2014 - Present

      Representing and selling the gorgeous Bella Figura line in all of the most high end and prestigious showrooms in design centers across the United States.Responsibilies include Management and training of representative showrooms and staff. Relationship marketing with clients and showrooms. Adapt to changing market trends and feed back from a design perspective for each region. Coordinate displays and visuals for each territory as well as logistics for all displays and stock rotation between showrooms. Support all sales and Customer service staff both in house and through our showroom retailers - to convey a seamless transaction and very satisfied end user. Budget owner - allocating annual spend for marketing, entertainment, travel and showroom renovations. Liaising with Board level executives forward planning strategic growth and structure. Day to day management of US based sales team, working both with inside sales and outside sales. Forecasting projected sales.We are also working direct with Interior Designers and architects in areas not covered by our representative showrooms.relevant skills: + Project Management Experience + Technical expertise + Financial Analytics + Sales Data Analytics + Excellent Oral and Written Communication Skills + Design experience + Contracts and Hospitality + Negotiating + Entrepreneurial +Budgets Show less

    • Global Export Manager
      • Jan 2013 - Mar 2015

      Bella Figura is a high end transitional lighting company with a strong focus of retro Murano chandeliers, Art Deco style lamps and Italian contemporary lighting, it is designed for the most exclusive and luxurious interiors and is a product sold mostly via high end interior designers and architects. I am currently responsible for building new business relationships, gaining new clients and winning new projects in the EU, Middle East, Africa, Asia, South America. I am also developing international marketing strategies and digital strategies by means of advertising, PR and guerrilla marketing. Other roles include managing all export sales and existing non UK clients (Major accounts in Russia, Germany, France, U.A.E, Australia and New Zealand), product development and design, database development and facilities.Recently have taken on North America to become Global Export Manager, looking after 15 Established Bella Figura showrooms across the United States and Canada Show less

  • Eggersmann
    • Kings road, Chelsea, London
    • Showroom Manager
      • Aug 2011 - Jan 2013

      Showroom manager, reponsibities included Client Facing 3D CAD presentations, Kitchen design using Google Sketch up, Winner and Auto Sketch. Maintaining clients and bringing on new projects, dealing with architects and interior designers, Surveying and drawing up technical plans. I was also heavily involved in the Social Media Marketing and PR, developing the website, creating HTML newletters and generating new content for the website, blog and twitter. Responsible for all office management including general admin, ordering, presentation, calendar management, database management and liasing with suppliers. Generating sales and presenting a luxury modern kitchen brand required a much more refined approach than I had previously emloyed. I opened many new key accounts, assisted with the crossover and installation of a new product in the showroom and helped establish long term relationships with developers. I was promoted to Bella Figura, Eggersmann's sister company to run the export department in 2013. Show less

    • United Kingdom
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Senior Field Sales Executive
      • Aug 2010 - Aug 2011

      B2B Client Management, Representing the presence of business with the local area, Selling Display advertising into The Hill Magazine (for Notting Hill, Knightsbridge and Kensington) and the Grove Magazine (for Notting Hill to St Johns Wood). B2B Client Management, Representing the presence of business with the local area, Selling Display advertising into The Hill Magazine (for Notting Hill, Knightsbridge and Kensington) and the Grove Magazine (for Notting Hill to St Johns Wood).

    • United Kingdom
    • Book and Periodical Publishing
    • 400 - 500 Employee
    • Classified Sales Executive
      • Sep 2009 - Aug 2010

      Classified Sales Responsible for the Classified pages in the NME magazine, Uncut Magazine Nuts Magazine and Loaded magazine. I also imputted on other titles such as Horse and Hound, Ideal Home, Look and Now. Classified Sales Responsible for the Classified pages in the NME magazine, Uncut Magazine Nuts Magazine and Loaded magazine. I also imputted on other titles such as Horse and Hound, Ideal Home, Look and Now.

Education

  • University of Aberdeen
    MA Hons, Politics and International Relations
    2005 - 2009
  • International School of Sophia Antipolis
    International Baccelaureate, Physics, French and History
    2003 - 2005
  • Mougins school
    IGCSEs, 9 iGCSE's all As and B's
    2001 - 2003
  • Brentwood

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