Veronica Cole
Corporate Event Planner Consultant at Event Planning Concepts- Claim this Profile
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Bio
Rachael Krieger
Veronica and I met when she was looking for a venue for one of her clients. After meeting her, our connection grew beyond just a business relationship. I recommended her as a planner to a bride that was looking for assistance with planning her reception. Veronica's results were amazing! The decor she recommended transformed our space. My clients were so happy and comfortable working with her that it made my job so much easier! As an upcoming Bride, Veronica has not hesitated to help me with questions that I have and lend her expertise. It is so refreshing to be able to speak with someone who has such an indepth knowledge of their market. She has a great ability to set your mind at ease in a single conversation. I would recommend Veronica to all future clients in need of her expertise!
Christina Jones Bieganski
Veronica is wonderfully detail-oriented. She does not settle for anything less than perfect in whatever she does. She is creative, fun, smart, and a great person to work with.
Rachael Krieger
Veronica and I met when she was looking for a venue for one of her clients. After meeting her, our connection grew beyond just a business relationship. I recommended her as a planner to a bride that was looking for assistance with planning her reception. Veronica's results were amazing! The decor she recommended transformed our space. My clients were so happy and comfortable working with her that it made my job so much easier! As an upcoming Bride, Veronica has not hesitated to help me with questions that I have and lend her expertise. It is so refreshing to be able to speak with someone who has such an indepth knowledge of their market. She has a great ability to set your mind at ease in a single conversation. I would recommend Veronica to all future clients in need of her expertise!
Christina Jones Bieganski
Veronica is wonderfully detail-oriented. She does not settle for anything less than perfect in whatever she does. She is creative, fun, smart, and a great person to work with.
Rachael Krieger
Veronica and I met when she was looking for a venue for one of her clients. After meeting her, our connection grew beyond just a business relationship. I recommended her as a planner to a bride that was looking for assistance with planning her reception. Veronica's results were amazing! The decor she recommended transformed our space. My clients were so happy and comfortable working with her that it made my job so much easier! As an upcoming Bride, Veronica has not hesitated to help me with questions that I have and lend her expertise. It is so refreshing to be able to speak with someone who has such an indepth knowledge of their market. She has a great ability to set your mind at ease in a single conversation. I would recommend Veronica to all future clients in need of her expertise!
Christina Jones Bieganski
Veronica is wonderfully detail-oriented. She does not settle for anything less than perfect in whatever she does. She is creative, fun, smart, and a great person to work with.
Rachael Krieger
Veronica and I met when she was looking for a venue for one of her clients. After meeting her, our connection grew beyond just a business relationship. I recommended her as a planner to a bride that was looking for assistance with planning her reception. Veronica's results were amazing! The decor she recommended transformed our space. My clients were so happy and comfortable working with her that it made my job so much easier! As an upcoming Bride, Veronica has not hesitated to help me with questions that I have and lend her expertise. It is so refreshing to be able to speak with someone who has such an indepth knowledge of their market. She has a great ability to set your mind at ease in a single conversation. I would recommend Veronica to all future clients in need of her expertise!
Christina Jones Bieganski
Veronica is wonderfully detail-oriented. She does not settle for anything less than perfect in whatever she does. She is creative, fun, smart, and a great person to work with.
Credentials
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Wedding & Event Design, Instructor - Lindsay Landman
Event Leadership InstituteAug, 2014- Nov, 2024 -
Wedding Planning Fundamentals, Instructor - Lindsay Landman
Event Leadership InstituteMar, 2014- Nov, 2024
Experience
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Event Planning Concepts
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United States
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Events Services
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1 - 100 Employee
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Corporate Event Planner Consultant
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Mar 2019 - Present
•Preforming a variety of onsite tasks such as assisting with onsite registrations creating badges, directing conference attendees. •Confirming hotel room sets•Prepare name-tags, materials, notebooks, packages, gift bags, registration lists, seating cards, etc. for in person events.•Load and assist with conference and meeting presentations•Handing out and collecting evaluations•Review and confirm conference Breakout/Syndicate and general sessions AV specs•Assisting with attendees with Hill Day preparations (400 people, 9 motor coaches, over 100 meetings plus a keynote luncheon on the Hill)
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By Veronica Cole
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United States
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Events Services
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CEO, Creative Director
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Oct 2006 - Present
As a talented event designer and producer Veronica and her experts on hand are able to take care of both the logistical elements and the aesthetic elements of any non-profit galas, meetings, corporate functions, conferences, weddings or bar/bat mitzvah celebrations. With her extensive background, Veronica effortlessly encompasses the skills, which allows her to create a truly extraordinary, memorable, and holistic experience. As a talented event designer and producer Veronica and her experts on hand are able to take care of both the logistical elements and the aesthetic elements of any non-profit galas, meetings, corporate functions, conferences, weddings or bar/bat mitzvah celebrations. With her extensive background, Veronica effortlessly encompasses the skills, which allows her to create a truly extraordinary, memorable, and holistic experience.
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Vice President of Sales and Marketing
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Oct 2008 - Sep 2016
•Oversaw facilitation of the client request for proposal (RFP) process; wrote proposals, contracts, and addressed catering needs.•Facilitated site inspections and contracted for social and corporate clients.•Successfully developed new accounts thru networking and attending FAM trips .•Respond to incoming sales opportunities in the corporate government and SMERF (Social, Military, Education, Religious, Fraternity)markets.•Reviewed proposals and contracts prior to being submitted to clients.•Negotiated and followed up with hotels on pending response information, follow-up with customers to determine if additional information is required.•Sourced new business to appropriate hotels, gathering availability information from hotels and preparing proposal/availability summary for the client.
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Catering by Seasons
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United States
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Events Services
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1 - 100 Employee
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Senior Executive Catering Sales Manager
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Sep 2012 - Dec 2013
•Primarily responsible for Catering Sales and Event Management within the DC, Maryland, Virginia and Delaware area.•Developed profitable sales of catering services through outside sales calls and maintain active sales contact with social/corporate groups and other assigned markets.•Oversaw catering activities for venues in the Washington D.C., Maryland and Virginia region, with budgets up to $50,000.•Collaborated with executive chef to develop custom menus and proposal for meeting and special events.•Maintained strong client interaction worked with customers to custom design events with linens, china, glassware, flatware, servers and bar service.
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TEKsystems
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United States
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IT Services and IT Consulting
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700 & Above Employee
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A/R Business Operations Analyst
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Oct 2006 - Sep 2008
•Managed AR cycle for IBM computers, one of our largest client companies, by ensuring that invoices were entered into their billing system in a timely manner and processing received payments•Generated accurate Excel reports for internal and external review on a weekly, monthly and quarterly basis and held a bi-monthly meeting with credit department to review any changes in payment •Maintained an open communication relationship with internal as well as IBM Account managers on many occasions would resolve inaccurately recorded hours in the IBM system, ensuring correct payment•Assisted team members with managing their accounts by learning their account specific requirements and for two consecutive quarters, our team achieved highest merit payout.ACHIEVEMENT: Audited 5 years’ worth of A/R, identifying $250K in misapplied funds, which resulted in a payment of a $167K
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Director of Operations and Event Planner
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Sep 2000 - Oct 2006
•Assisted with negotiations for space contracts and book event space, arrange food and beverage for social and corporate events. •Utilized customer service and public relations skills to develop successful business and client relationships.•Increased business 41% by developing additional client service packages and creating print/video advertising. Created print and video marketing materials for the company.•Responsible for recruitment and staffing internal positions.•Conducted competitive analysis of prospective event facilities.•Negotiated contracts with hotels and vendors.•Created detailed event documents including banquet event orders (BEO), floor plans, and invoices.•Researched competition and assesses general market conditions.•Maintained inventory, logistics, purchasing and procurement of products and supplies. Performed all other related duties/projects/reports as assigned by the Director of Events.
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Victoria's Secret
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United States
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Retail
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700 & Above Employee
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Senior Sales Associate Key Holder
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Aug 1992 - Mar 2002
Achieved growth and by exceeding quarterly sales targets by 21%Managed recruiting, objectives setting, coaching and performance monitoring of salesrepresentativesDesigned and implemented strategic sales plans that expanded the company’s customer base andensured strong presence.Drove sales growth by flexing into multiple areas of the store including selling, cashiering,processing, replenishing, setting floor sets and/or cleaningConverted returns, offers and other promotions into larger salesBuilt customer loyalty by opening Victoria's Secret Angel Cards and exceed goals by 9%Maintained focus on bras as the premier product differentiator, to build loyalty and support to"Best at Bras" culture
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Education
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University of Maryland College Park
Bachelor of Arts - BA, Design and Visual Communications, General -
Montgomery College
Associate of Arts - AA, Communication, General -
The George Washington University - School of Business
Professional Certificate, Meeting and Event Management