Experience

B for Good Leaders

• Netherlands
• Business Intelligence Platforms
• 1 - 100 Employee

• Partnership Development Manager

  • Apr 2023 - Present

  Utrecht, Netherlands



The HEINEKEN company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Global Sponsorship Manager Formula 1, Formula E and W Series

  • Jan 2019 - Oct 2022

  Amsterdam Area, Netherlands • Managed the Formula 1, Formula E and W Series partnerships across 25 host markets from global event activation with 400k+ consumers to regional support for local topspins implementation. • Developed full ABTL campaigns, from briefing agencies to internal liaison with digital and comms teams, incorporating data collection mechanics and PR plans, to deliver on business goals. • Initiated media partnerships, maintained stakeholder relationships and ran internal strategic workshops… Show more • Managed the Formula 1, Formula E and W Series partnerships across 25 host markets from global event activation with 400k+ consumers to regional support for local topspins implementation. • Developed full ABTL campaigns, from briefing agencies to internal liaison with digital and comms teams, incorporating data collection mechanics and PR plans, to deliver on business goals. • Initiated media partnerships, maintained stakeholder relationships and ran internal strategic workshops to measure brand performance and evaluate what success looks like. • Held responsibility of contractual & activation budgets, hospitality experiences, event production and Brand Ambassadors relationships. • Created an immersive brand experience for Birra Moretti beer brand. Show less



Formula E Holdings

• VIP Experience Manager

  • Aug 2017 - Dec 2018

  London, United Kingdom The ABB FIA Formula E Championship, the world's first fully-electric single-seater racing series, serves as a catalyst for technological innovation in the automotive industry. Formula E promotes sustainable mobility by racing in the heart of some of the world's biggest cities. • Ensured end-to-end management of global, complex, large scale partner and team hospitality as well as overall management of partnership experiential rights. • Facilitated the launch of the partnership… Show more The ABB FIA Formula E Championship, the world's first fully-electric single-seater racing series, serves as a catalyst for technological innovation in the automotive industry. Formula E promotes sustainable mobility by racing in the heart of some of the world's biggest cities. • Ensured end-to-end management of global, complex, large scale partner and team hospitality as well as overall management of partnership experiential rights. • Facilitated the launch of the partnership with ABB, the Championship's title sponsor, and led regular meetings with key internal stakeholders, teams, partners and contractors. • Operated a 6-digit annual budget to deliver world-class hospitality experiences globally for the Formula E ecosystem, dignitaries and celebrities attending the E-Prix. • Liaised with Event and Production Manager Leads providing requirement specifications for hospitality facilities and services such as structure and venue hire, fit-out, utilities, F&B, staff, power, AV, accreditation, and branding. Show less



LANZA & BAUCINA LIMITED

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Event Manager

  • May 2014 - Jul 2017

  London, United Kingdom Lanza & Baucina is a leader company in global event creation, management and design with experience ranging from Royal weddings to ground breaking productions in extraordinary and unchartered locations. • Organised up to 16 exclusive events per year, including A-list celebrities’ weddings and corporate events with 800+ guests, from initial conception through to final execution. • Communicated with clients and suppliers to plan all event aspects including directing event set-up… Show more Lanza & Baucina is a leader company in global event creation, management and design with experience ranging from Royal weddings to ground breaking productions in extraordinary and unchartered locations. • Organised up to 16 exclusive events per year, including A-list celebrities’ weddings and corporate events with 800+ guests, from initial conception through to final execution. • Communicated with clients and suppliers to plan all event aspects including directing event set-up, logistic and ground services, staff and 10+ vendors from different countries per event. • Creatively developed new concepts adopting emerging technologies to add more value to client relationships. Show less



StrikeAd

• United States
• Advertising Services
• 1 - 100 Employee

• Mobile advertising Intern

  • Apr 2013 - Aug 2013

  San Francisco Bay Area StrikeAd™ is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing marketers and advertisers to plan, optimise and deliver effective global mobile advertising campaigns. • Created post-campaign case studies through excel to analyse 10+ ads’ performances. • Worked closely with the Client Services team to measure StrikeAd Fusion platform's success. • Analysed how many of the Fortune 500… Show more StrikeAd™ is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing marketers and advertisers to plan, optimise and deliver effective global mobile advertising campaigns. • Created post-campaign case studies through excel to analyse 10+ ads’ performances. • Worked closely with the Client Services team to measure StrikeAd Fusion platform's success. • Analysed how many of the Fortune 500 companies StrikeAd helped win and deliver campaigns for. Show less



SoBiz: Beyond Profit

• United States
• Higher Education

• Marketing Manager

  • Nov 2012 - Aug 2013

  San Francisco Bay Area



Influence LTD.

• 1 - 100 Employee

• Marketing and Public Relations intern

  • Jul 2011 - Aug 2011

  Londra, Regno Unito Influence is a specialist communications and marketing agency with a prestigious client base. It excels in strategic PR and communications across the automotive, corporate, environmental and sporting sectors and in sponsorships sales & activation particularly in Formula One, America’s Cup and cycling. • Organized IG Markets daily transportation during the Tour de France to facilitate their role as official sponsor of British cycling Team Sky. • Contacted European journalists… Show more Influence is a specialist communications and marketing agency with a prestigious client base. It excels in strategic PR and communications across the automotive, corporate, environmental and sporting sectors and in sponsorships sales & activation particularly in Formula One, America’s Cup and cycling. • Organized IG Markets daily transportation during the Tour de France to facilitate their role as official sponsor of British cycling Team Sky. • Contacted European journalists to invite them to an open day and send them daily updates and press releases. • Pitched as account executive of Influence to Citroën UK for the launch of the Citroën DS5. • Assisted TAG Heuer’s PR officer at Goodwood Festival of Speed to accommodate VIP customers. • Helped at the viral pit stop with F1 driver Jenson Button at the Hilton on Park Lane in London. Show less