Veronica Anjelica Duarte McCants
Social Media Sr Partner at AAA National Office- Claim this Profile
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Bio
Credentials
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Member
Delta Sigma Theta Sorority, Inc.Nov, 2012- Nov, 2024 -
Email Marketing Certification
HubSpot AcademyMay, 2019- Nov, 2024
Experience
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AAA National
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United States
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Consumer Services
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200 - 300 Employee
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Social Media Sr Partner
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Aug 2021 - Present
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Arkansas State University
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Higher Education
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700 & Above Employee
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Global Engagement and Outreach Marketing Manager
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Aug 2019 - Aug 2021
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Director of Outreach
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Jan 2021 - Jul 2021
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Honda Logistics North America
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United States
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Recruiter | Internal Marketing
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Sep 2018 - Aug 2019
-Coordinate employee engagement activities within the company -System entry, updates, maintenance, enhancements, and reporting -Create and post upcoming job openings internally and externally (Indeed/LinkedIn) -Administers various Human Resource plans and procedures for all company staff and organizing project completions for prospective associates -Conduct associate development training classes -Manage all company wide internal communication -Manage Mobile Alerts Program, and Website -Track and monitor daily, weekly, monthly, and annual recruiting data -Manage contingent staffing company -Conduct all new hire orientation/ onboarding including background checks and drug screenings -Manage/ Organize recruiting activities both internally and externally -Conduct exit interviews and termination paperwork -Manage development changes to any/ all recruiting processes -Manage training team file audits and file clean up -Managed/ Partnered with new marketing material creation and roll out -Partnered with marketing team to create content for rebranded company website -Ensuring Hiring and Human Resource laws in department are being followed -Coordinate Awards, Recognition and Retirement: receipt/ distribution of service awards, birthday/anniversaries/perfect attendance/ retirement acknowledgement -Coordination of staffing functions: ensure new hire paperwork and I-9 documentation is appropriate, complete and entered into system. Schedules/ Conducts orientation. -Maintain monthly associate performance evaluation analytics -Mange company Ethics and Compliance program and training Show less
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Hibbett
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United States
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Retail
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700 & Above Employee
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Social Media Specialist
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Aug 2017 - Aug 2018
- Refine & evolve the social media strategy/plan by platform (Instagram, Twitter, Facebook) as it relates to product, review competitive positioning & execute tactics to achieve business objectives- Curate relevant content to reach the audience most likely to engage on each channel via vendor assets and internal photography shoots- Develop and manage social calendar with input from merchandise and marketing teams and outside vendors- Execute vendor campaigns on social media- Become an advocate for Hibbett on relevant social media channels, engaging in conversation, retweeting, answering questions, etc. related to apparel, footwear & equipment product as appropriate- Monitor trends in social media tools, applications, channels, etc. and work with Marketing Analyst to develop effective benchmarks of success as it relates to product strategy, posts, and engagement levels across all social media channels- Work with digital team to ensure that social media tactics for vendor packages are in support of and alignment with other efforts around launch product (i.e. emails, mobile, website content, etc.)- Concept & execute innovative social strategy and tactics specifically related to vendor marketing initiatives and launch product that engages and delights Hibbett consumers- Work closely with Marketing Project Manager to ensure that all event related marketing material is properly communicated on the appropriate social media channels- Monitor content performance and social media data using 3rd party tools and make recommendations for future programs/plans and content based on findings- Rebrand social media imagery across all social channels - Manage models and visual team for all digital content shoots Show less
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Social Media Coordinator
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Jul 2016 - Jul 2017
- Oversaw re-launch website curations - Worked with customer service department on customer related issues on social - Strategized and executed Hibbett Sports Twitter/ Instagram account verification project- Planned/ Monitored and optimized social contest, sweepstakes, and promotions - Refined & evolved the social media strategy/plan by platform (Instagram, Twitter, Facebook) as it relates to product, review competitive positioning & execute tactics to achieve business objectives- Curated relevant content to reach the audience most likely to engage on each channel via vendor assets and internal photography shoots- Developed and manage social calendar with input from merchandise and marketing teams and outside vendors- Executed vendor campaigns on social media- Monitored trends in social media tools, applications, channels, etc. and work with Marketing Analyst to develop effective benchmarks of success as it relates to product strategy, posts, and engagement levels across all social media channels- Worked with digital team to ensure that social media tactics for vendor packages are in support of and alignment with other efforts around launch product (i.e. emails, mobile, website content, etc.)- Concept & executed innovative social strategy and tactics specifically related to vendor marketing initiatives and launch product that engages and delights Hibbett consumers- Worked closely with Marketing Project Manager to ensure that all event related marketing material is properly communicated on the appropriate social media channels- Monitored content performance and social media data using 3rd party tools and make recommendations for future programs/plans and content based on findings- Oversaw social media accounts’ redesign - Suggested and implemented new features to develop brand awareness, like promotions and competition Show less
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Saks Fifth Avenue
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United States
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Retail
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700 & Above Employee
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Saks Fifth Avenue Account Manager/ Client Services
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Nov 2015 - Jul 2016
Meet and exceed assigned service levels and standards • Customer service representative • Provide world class customer service • Build strong relationships wish assigned accounts • Top client management • Responsible for achieving seasonal sales goal • Be proactive, respond and resolve all customer complaints, requests, and inquiries from assigned account base • Monitor and report monthly orders and sales • Prada, Rebecca Minkoff section leader Meet and exceed assigned service levels and standards • Customer service representative • Provide world class customer service • Build strong relationships wish assigned accounts • Top client management • Responsible for achieving seasonal sales goal • Be proactive, respond and resolve all customer complaints, requests, and inquiries from assigned account base • Monitor and report monthly orders and sales • Prada, Rebecca Minkoff section leader
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Samford University
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United States
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Higher Education
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700 & Above Employee
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Student
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Aug 2011 - May 2015
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Education
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Samford University
Bachelor’s Degree, Public Relations, Advertising, and Applied Communication