Experience

AlphaPet Ventures GmbH

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Platform Manager Wildes Land

  • Nov 2023 - Present

• Performance Marketing Manager mit Schwerpunkt Customer Journey

  • Jun 2022 - Nov 2023

  München, Bayern, Deutschland



Capmo

• Germany
• Software Development
• 100 - 200 Employee

• Senior Performance Marketing Manager

  • Dec 2021 - May 2022

  München, Bayern, Deutschland

• Performance Marketing Manager

  • Jan 2020 - Dec 2021

  München, Bayern, Deutschland • Strategic and operational leader for performance marketing in a hyper-growth B2B SaaS startup digitizing one of the biggest industries worldwide. • Responsible for the lead generation by various paid media channels (SEA, paid social, display, native) through continuous optimization based on different data (CRM, Google Analytics...) and the detection and elimination of bottlenecks by steadily planning new experiments or A/B Tests and testing potential new lead drivers.



iProspect

• Advertising Services
• 700 & Above Employee

• Planning & Consulting Digital Media

  • Jul 2019 - Dec 2019

  Augsburg, Bayern, Deutschland • Consult different e-Commerce customers regarding their online marketing strategy and develop a perfect strategy to achieve performance marketing goals • Optimized paid social, programmatic & native campaigns for clients within the FMCG market by continuously monitoring large datasets to ensure that ROAS targets were hit. • Set the 6-digit monthly budgets and forecasts per market based on the analysis of historical data and trends.

• Junior Digital Media Consultant

  • May 2018 - Jun 2019

  Augsburg, Bayern, Deutschland • Set up, monitor and optimize different facebook & programmatic display campaigns based on campaign relevant performance marketing KPIs (ROAS, CPA, CTR, VTR...) • Forecasting, media planning and creative production planning for different FMCG customers

• Young Professional Display

  • Nov 2017 - Apr 2018

  Augsburg, Bayern, Deutschland



[bu:st] automotive

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Projektmanager

  • Mar 2017 - Jul 2017

  München, Bayern, Deutschland