Experience

NAGNATA

• Australia
• Apparel & Fashion
• 1 - 100 Employee

• Omni-channel Marketing Manager

  • Jul 2023 - Present



Thrills

• Australia
• Retail
• 1 - 100 Employee

• Marketing & Digital Manager

  • Jul 2022 - Jul 2023

  As Marketing & Digital Manager, I ensure that all marketing, communications, and activations align with the brand's image, leading a team of marketing professionals to execute a cohesive marketing and digital strategy. My responsibilities include:- Developing an omni-channel marketing strategy and campaigns across all touchpoints- Creating seasonal GTM calendars- Leading campaign and content production in collaboration with Creative Directors- Overseeing collaborations, events, and promotional activities- Managing a team of specialists in Marketing, PR, Social Media, E-Commerce, Graphic Design, and Content Creation- Forecasting and managing marketing and e-commerce budgets in line with company goals- Guiding e-commerce buying, merchandising, and markdown strategies- Coordinating with external digital and PR agencies Show less

• E-Commerce & Digital Marketing Manager

  • Jun 2019 - Jul 2022

  As the E-Commerce & Digital Marketing Manager at Thrills, pre-Covid I implemented innovative digital strategies which saw online revenue grow by over 90% YoY. During Covid, we focussed on on optimising Average Order Value, Returning Customer Rate and Customer Lifetime Value, resulting in another 128% YoY growth. I also led the development and digital strategy for the brand's US expansion, resulting in 230% YoY growth in the first year. Throughout, I emphasised sustainability messaging and continued to drive KPIs and revenue growth despite challenging post-Covid conditions.E-commerce:- Managed website, product, and apps, conducting research to identify opportunities for UX and functionality enhancements- Project managed agencies on website builds and development projects- Implemented strategies for cart analysis, recovery, and exit capture to improve customer experience- Ensured consistent messaging and storytelling across all digital platforms and customer touch points- Supported implementation of e-commerce buying, merchandise and markdown processes- Managed and optimised e-comm budgets with focus on improving ROIDigital Marketing:- Developed and executed a comprehensive digital strategy in line with the overall brand direction- Managed campaign planning, content strategy, customer loyalty programs, and advocacy initiatives- Oversaw budget planning, social media and influencer strategy, and email marketing campaigns- Analysed and optimised data related to sales, traffic, customer acquisition, and engagement for reporting and forecasting purposes- Stayed up to date with the latest developments in digital marketing and e-commerce technology, making informed recommendations for the business Show less



30Acres

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Strategist

  • Jun 2017 - May 2019

  In this role, I focused on strategic and creative campaign planning, developing digital marketing and advertising campaigns, and advising clients for lifestyle and fashion brands. Key responsibilities included: - Transforming businesses into brand experiences through strategic campaign planning - Coordinating cross-functional teams for campaign production, including graphic design, web development, content production, media management, and email marketing - Analysing and reporting consumer data from various platforms to inform campaign strategies - Conducting market research to identify opportunities and predict future trends - Advising clients on marketing elements such as product mix, pricing, advertising, sales promotion, and distribution channels - Delivering presentations and workshops for clients Areas of focus: - Content Marketing: Collaborating with SEO to create audience-centric content strategies and concepts - Email Marketing: Developing and executing integrated email campaigns with personalised and automated processes - Social Media Management: Creating and implementing social strategies, including content plans, acquisition campaigns, competitions, social ads, and reporting - Influencer Management: Identifying, organising, and executing influencer campaigns aligned with brand image Show less



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Junior Advertising Manager VOGUE & AD Architectural Digest

  • Dec 2014 - Aug 2016

  Junior Advertising Manager, I coordinated and created media concepts and sales promotion measures to achieve revenue targets for VOGUE.de and AD-magazin.de. My responsibilities included: - Developing innovative marketing concepts and unique client proposals across digital and print landscapes - Creating native advertising content, such as advertorials, social media, and video formats - Conceptualizing content-focused digital storytelling campaigns - Translating customer briefings into brand-aligned website and product solutions - Supervising trainees and coordinating cross-functional teams for campaign production - Conducting market research to identify opportunities and predict digital trends - Advising executives and clients on digital advertising strategies - Collaborating with the product development team to enhance the website's digital offerings - Supporting and leading outside sales teams to effectively promote and sell digital products - Presenting sales pitches to customers and agencies - Analysing and reporting user data via Google Analytics and Salesforce Show less



New Wave Group

• Sweden
• Textile Manufacturing
• 100 - 200 Employee

• Internship Marketing

  • Aug 2013 - Oct 2013

  Sports marketing and sales - Website/social media analysis and following optimization - Competitor and market analysis (online appearance) - Event planning - creation of marketing documents (media kits, customer presentations) Disposition and buying Sports marketing and sales - Website/social media analysis and following optimization - Competitor and market analysis (online appearance) - Event planning - creation of marketing documents (media kits, customer presentations) Disposition and buying