Verena Holthaus

Senior Consultant at LKPU Consulting GmbH & Co. KG
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Contact Information
us****@****om
(386) 825-5501
Location
München, Bayern, Deutschland, DE
Languages
  • Deutsch Muttersprache oder zweisprachig
  • Englisch Verhandlungssicher
  • Spanisch Grundkenntnisse

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Experience

    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Consultant
      • März 2020 - –Heute

      * Strategy Consulting * Classic & agil project management & organization* Process optimization sales and marketing, strategic sales and marketing concepts (B2B)* Set up performance tracking* Workshop & training design * Strategy Consulting * Classic & agil project management & organization* Process optimization sales and marketing, strategic sales and marketing concepts (B2B)* Set up performance tracking* Workshop & training design

    • United States
    • Marketing Services
    • Consultancy for Brand Management & New Business Models/ Ideas
      • Apr. 2018 - –Heute

      * Project & Innovation management cross industry* Development new business ideas and opportunities * Cross channel marketing campaigns * Creative concept development with strong customer centric* Brand Management for license products with a strong alignment to the main brand * Project & Innovation management cross industry* Development new business ideas and opportunities * Cross channel marketing campaigns * Creative concept development with strong customer centric* Brand Management for license products with a strong alignment to the main brand

    • Germany
    • Higher Education
    • 100 - 200 Employee
    • Dozentin
      • Juni 2018 - Aug. 2021

      Handelsmanagement & Cross Channel Marketing (B.A.& M.A.) Handelsmanagement & Cross Channel Marketing (B.A.& M.A.)

    • Germany
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Independet Brand Manager Licenses
      • Mai 2018 - März 2020

      * Project lead for cross channel marketing campaign* Projectmanagement for implementing new license partners* Product development * Project lead for cross channel marketing campaign* Projectmanagement for implementing new license partners* Product development

    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • Associate Consultant
      • Jan. 2019 - Nov. 2019

      * Consulting innovative business ideas for diverse industry partners* Nightmare competitor development* Target customer analysis and development* Workshop Design * Consulting innovative business ideas for diverse industry partners* Nightmare competitor development* Target customer analysis and development* Workshop Design

    • License Brand Manager
      • Aug. 2017 - März 2018

      * Managing of 360 degree marketing concepts and creative concepts for retail and online sales with strong customer centric* Managing and implementation support for distribution and expansion of license brands for retail and online business* Project management lead for new marketing activities, retail concepts and alignment processes incl. managing of internal interfaces * Contract arrangement with legal partner* Cooperation Concepts with external partners to fulfill the lifestyle idea* Analyzing and implementing new business opportunities

    • Junior License Brand Manager
      • Jan. 2016 - Juli 2017

      Bodywear, Beachwear, Kidswear* Managing the license partners through developing controlling and briefing tools for a strategic brand direction * Process optimization of collection development, daily business and implementation of new tools for planning and controlling* Development of license brand guideline in alignment with main brand guidelines.

    • Trainee Brand Licence
      • Okt. 2014 - Dez. 2015

      * Conceptual and seasonal planning of license collections* Analyses and reportings based on standardized KIPs. * Managing New Business Project MARC O’POLO x Norman Copenhagen* Supporting campaign planning

    • Personal Assistant
      • Okt. 2010 - Juli 2014

    • Germany
    • Railroad Equipment Manufacturing
    • Marketing Internship
      • März 2013 - Mai 2013

      Marketingcoordination Marketingcoordination

    • Sweden
    • Design Services
    • 1 - 100 Employee
    • Internship
      • Juli 2012 - Sept. 2012

      focused on productmanagement focused on productmanagement

Education

  • Technische Universität München
    Master of Business Administration - MBA, Innovation & Business Creation
    2018 - 2020
  • University of California, Berkeley, Haas School of Business
    Master of Business Administration - MBA, Innovation & Business Creation
    -
  • AMD Akademie Mode & Design Düsseldorf
    Bachelor of Arts (B.A.), Mode- und Designmanagement
    2011 - 2014

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