Experience

amp sound branding

• Germany
• Musicians
• 1 - 100 Employee

• Senior Client Manager

  • Jan 2021 - Present

• Strategist for Sonic Brand Identity

  • Feb 2020 - Dec 2020



SAE Institute Germany

• Germany
• Higher Education
• 1 - 100 Employee

• Academic Board Member GSA

  • 2017 - Present

  As an alumni representative, provide strategic consulting regarding academic design of course offerings, in particular with regard to practical relevance in the creative industry

• Guest Lecturer, Creative Industries

  • 2017 - 2018

  Teaching the principles of the creative industries to sound engineering, film, web design, game programming and game art students at undergraduate level. Topics included: value chain, intellectual property, exploitation right and distribution.



Starwatch Entertainment GmbH

• Germany
• 1 - 100 Employee

• Manager Business Operations & Content (Music Label)

  • 2015 - 2016

  Delivered three strategic key objectives in the commercial development of the product portfolio of the children’s brand “Giraffenaffen”, all managed concurrently1. Conceived, realised and marketed the new show “Giraffenaffen Live 2016” with 32 performances and a capacity of 30,000 tickets in Germany, Function: Project Lead2. Conceived, introduced and marketed new product: “Giraffenaffen Gang” as part of an album release, Function: Project Lead3. Created two new licences for the ‘Giraffenaffen’ brand in cooperation with ProSiebenSat.1 Licensing GmbH, Function: Product ownerTo achieve this, I took full responsibility of the entire product life cycles:Creation» Developed ideas: show concept as well as Giraffenaffen band consisting of three hand puppets, in cooperation with the A&R department» Created content: elaborated the script of the show in cooperation with the event partner and created the characters of the band "Giraffenaffen Gang" (three hand puppets) incl. name giving» Designed the respective branding (corporate identity)Feasibility» Developed feasibility studies» Selected suitable event and sales partners» Negotiated contracts in consultation with the legal department» Evaluated the project results quantitatively» Established a cooperation with a merchandising manufacturer to sell Giraffenaffen merchandise during the tour of the showMarketing» Developed the marketing and promotion strategies» Produced TV spots to be broadcast on the TV channels of the ProSiebenSat.1 Group» Prepared press releases as well as print & online advertising material (ads, posters, online banners, etc.)» Produced “Behind-the-Scenes” material (EPK, interviews)» Lead social media activitiesProvided professional leadership for the interns and working students of the labelContinued to execute Junior Manager responsibilities

• Junior Manager Business Operations & Content, Music Label

  • 2014 - 2015

  Handled product management: marketing of various album releases (TV, Online, Print)Worked closely with my colleagues in controlling, the legal department, media planning and accounting to fulfil the following responsibilities:» Oversaw budget planning: Forecasted the annual budget (approx.10 million Euros) and monitored and ad-justed the current budget» Managed the contract drafting process » Planned yearly & monthly media demands (commercials & editorial air time for the label’s music products) » Processed half-yearly artist royalty statementsResearched and analysed new trends and developments in the music marketFielded questions about BVMI, GEMA & GVL

• Marketing Assisstant (Music Label)

  • 2013 - 2014

  Assisted the Head of MarketingHandled promotion coordination, contract coordination, and coordination of half-yearly artist royalty statements



SAE Institute Germany

• Germany
• Higher Education
• 1 - 100 Employee

• Office Assistant (part-time)

  • 2012 - 2013

  Researched & analysed market trends;Assisted in introducing a student exchange program; Conducted research on introducing classes in English;Organized, prepared & post-processed manager meetings; Assisted the CEO Researched & analysed market trends;Assisted in introducing a student exchange program; Conducted research on introducing classes in English;Organized, prepared & post-processed manager meetings; Assisted the CEO



achtung music GmbH - Independent label, music publishing & production company

• Product Manager (part-time)

  • 2011 - 2013

  Conceived and coordinated music releases;Liaised directly with artists and partners;Oversaw promotion;Managed website content for www.achtungmusic.com in German & English Conceived and coordinated music releases;Liaised directly with artists and partners;Oversaw promotion;Managed website content for www.achtungmusic.com in German & English



Warner Chappell Music

• United States
• Musicians
• 400 - 500 Employee

• Temporary A&R Assistant

  • 2011 - 2011

• Student Intern

  • 2011 - 2011



Warner Chappell Music

• United States
• Musicians
• 400 - 500 Employee

• Intern

  • 2009 - 2010



SAE Institute Germany

• Germany
• Higher Education
• 1 - 100 Employee

• Assistant BA Coordinator

  • 2009 - 2010

• Student Supervisor (Audio Engineering)

  • 2007 - 2009



achtung music GmbH/ Maniac Studios

• Assistant Sound Engineer

  • 2007 - 2008