Experience

Beilinson - Rabin Medical Center

• Israel
• Hospitals and Health Care
• 1 - 100 Employee

• Spokesperson, Marketing Manager - Member of Beilinson & HaSharon Hospital Board

  • 2002 - Present

  𝐃𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐬’ 𝐢𝐦𝐚𝐠𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲:: Positioning the hospital as a leader in handling complex situations by PR and marketing strategy and campaignsPositioning the hospital as a national organ transplant center: a vast experience with wide prosess to make the public awareness like/such as Initiating the “Back to Life” television series - The first of its kind in the world, focusing on transplants, Created, produced and filmed at Beilenson: 𝐖𝐨𝐧 𝐭𝐡𝐞 𝐈𝐬𝐫𝐚𝐞𝐥 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐒𝐩𝐨𝐤𝐞𝐬𝐩𝐞𝐨𝐩𝐥𝐞 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 “𝐑𝐨𝐚𝐫𝐢𝐧𝐠 𝐋𝐢𝐨𝐧” 𝐀𝐰𝐚𝐫𝐝.𝐏𝐢𝐨𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐬:World’s first special broadcasting day on the Facebook “Beilinson Live” page. For the first time ever, Facebook permitted use of its new Facebook Live platform for airing live broadcasts.The first live broadcast day established the hospital as a leading medical authority and positioned it as an innovative and spearheading organization with live feeds from throughout the hospital 𝐖𝐨𝐧 𝐭𝐡𝐞 𝐈𝐬𝐫𝐚𝐞𝐥 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐒𝐩𝐨𝐤𝐞𝐬𝐩𝐞𝐨𝐩𝐥𝐞 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 “𝐑𝐨𝐚𝐫𝐢𝐧𝐠 𝐋𝐢𝐨𝐧” 𝐀𝐰𝐚𝐫𝐝.𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐞𝐢𝐥𝐢𝐧𝐬𝐨𝐧 𝐛𝐫𝐚𝐧𝐝 𝐚𝐦𝐨𝐧𝐠 𝐩𝐫𝐞𝐠𝐧𝐚𝐧𝐭 𝐰𝐨𝐦𝐞𝐧 - Docu-reality series filmed in the hospital, aiming to transform the maternity ward delivery rooms into a desirable brand compared to the competition.𝐖𝐨𝐧 𝐭𝐡𝐞 𝐈𝐬𝐫𝐚𝐞𝐥𝐢 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟏𝟓 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐀𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥’𝐬 𝐢𝐦𝐚𝐠𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐢𝐬 𝐞𝐧𝐝𝐞𝐚𝐯𝐨𝐫.𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐂𝐫𝐢𝐬𝐞𝐬 𝐚𝐧𝐝 𝐌𝐞𝐝𝐢𝐚 𝐄𝐯𝐞𝐧𝐭𝐬Extensive experience with various media events, leveraging them in favor of the hospital image. Show less

• Member of the Israel Public Relations and Spokespeople Association

  • 2013 - 2015

• Spokesperson Assistant, Rabin Medical Center

  • 1999 - 2002



Tel Aviv Yafo Municipality

• Israel
• Government Administration
• 400 - 500 Employee

• Spokesperson Assistant and producer, Tel-Aviv municipality

  • 1994 - 1999