Experience

ESET Israel | Comsecure LTD

• Israel
• Computer and Network Security
• 1 - 100 Employee

• Head of Marketing

  • Jul 2017 - Aug 2023

  Holon Israel • Lead a team of 6 members encompassing marketing communications, demand generation, PR, and e-commerce. • Strategically define marketing initiatives and oversee their execution. • Efficiently manage an annual budget, consistently improving profitability and ROI of online campaigns. • Oversee all marketing activities, including conferences, events, and online webinars, while fostering cross-functional collaboration with sales, customer service, and R&D teams.



Bezeq International

• Israel
• IT Services and IT Consulting
• 700 & Above Employee

• Product Marketing Manager (Vas and applications)

  • Sep 2014 - Jul 2017

  Center District, Israel • Managed end-to-end value-added services and solutions, such as cyber solutions, parental control, and backup. • Developed product strategy and roadmaps aligned with market competition and regulations. • Formulated and executed marketing plans to enhance brand communication and boost consumer engagement. • Led major cross-functional marketing projects, collaborating closely with IT, legal, finance, and sales departments.

• Product Marketing Manager, international calls - 014 brand. B2C

  • Sep 2011 - Sep 2014

  Israel • specializing in sectoral marketing, responsible for planning product strategy and roadmap, conducting competitive research and markets analysis Creating and executing marketing plans designed to Increase brand awareness and market share • Responsible for all communication channels with the customers, working with Marcom, and PR. • Responsible for the price and cost of products and services provided to the customer.



Bezeq International

• Israel
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing Manager

  • Nov 2010 - Jun 2011

  • Responsible for Digital strategy and communication channels. • Creating Digital marketing campaigns: online campaigns including display, social media, content marketing, PPC, SEO and mobile. • Defining target audiences, customers, segmentation in order to optimize performance. • Supervising effectiveness of performance as well as ongoing work in order to reach sales targets, market share and profitability.



Dsay Interactive

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2009 - Nov 2010

  Managed client accounts, overseeing marketing and advertising projects.