Experience

Hakuhodo Digital Indonesia

• Head Of Digital

  • Oct 2017 - Present

  Hakuhodo Digital, a full service Digital Marketing Agency expertise in digital insight, strategy, design, development, and social media marketing. We are data driven and adapt to changes to create a full engaging experiences for our Client’s audiences. Part of Hakuhodo International Indonesia and Hakuhodo Digital Network Global.Roles and ResponsibilityResponsible managing the company, in relatively short time less than 2years H:Digital grow 8x headcounts and acquiring big key… Hakuhodo Digital, a full service Digital Marketing Agency expertise in digital insight, strategy, design, development, and social media marketing. We are data driven and adapt to changes to create a full engaging experiences for our Client’s audiences. Part of Hakuhodo International Indonesia and Hakuhodo Digital Network Global.Roles and ResponsibilityResponsible managing the company, in relatively short time less than 2years H:Digital grow 8x headcounts and acquiring big key accounts and blue chip clients, such as the biggest Telco in Indonesia , International Tobacco group, International Cosmetic and Personal Care products, Automotive, Electronics etc.Key Achievements:> Awarded as Content Marketing Agency of The Year – Gold Winner from Marketing AOTY 20219> Awarded as Best Social Media Agency – Bronze Winner from Citra Pariwara 2019 Show more Show less



Resonance - Aprilis Cyber Media

• CEO

  • Sep 2016 - Present

  Resonance is a brand activation agency that cater creative, content, event that expertise in marketing to Woman.Roles and ResponsibilityWorking as a CEO of a startup Brand Activation Agency basically you're managing and hands on everything, lead operation, oversees financial and business strategy for maximizing company value.Directly handling sales and project division to utilize it’s full capability in servicing, expanding clients portfolio and events management.Key… Resonance is a brand activation agency that cater creative, content, event that expertise in marketing to Woman.Roles and ResponsibilityWorking as a CEO of a startup Brand Activation Agency basically you're managing and hands on everything, lead operation, oversees financial and business strategy for maximizing company value.Directly handling sales and project division to utilize it’s full capability in servicing, expanding clients portfolio and events management.Key Achievements: > Created structure and operational SOP for the company > Managed the biggest Women Empowerment Conference in 2017 and 2018 with more than 1,400 women attendees, 100+ Mentors from Entrepreneurs, C level and VP level, International and Local Speakers. Show more Show less



PT Merah Cipta Media

• Business Development Director (MCM Group)

  • Nov 2015 - Sep 2016

  Merah Cipta Media is one of the leading internet and advertising group company in Indonesia that provides complete solution in branding, marketing, communications, technology and digital media strategy & execution for major industry players in Indonesia.Roles and ResponsibilityRecruited to direct 3 main business unit, 8 brands.Directly managing MCM Business Development division for new initiative projects, MXA Media Agency, software house, production house for digital content… Merah Cipta Media is one of the leading internet and advertising group company in Indonesia that provides complete solution in branding, marketing, communications, technology and digital media strategy & execution for major industry players in Indonesia.Roles and ResponsibilityRecruited to direct 3 main business unit, 8 brands.Directly managing MCM Business Development division for new initiative projects, MXA Media Agency, software house, production house for digital content and indirectly tech portal, rental property platform, community apps as part of the MPI - Incubation.My main duties are setting up business plan, handling partnership with 3rd party, oversees P&L of each business unit, task direction, oversees implementation and evaluation for sales, business initiative projects, events and marketing promotion.Key Achievement:Social Media Week ConferenceOverviewing and managed business development and sponsorship team for SMW Jakarta 2nd year (Social Media Week) a global digital and technology event. 5 days exhibition and 3 days conferences, more than 100 local and international speakers. Show more Show less



Kana Cipta Media

• Managing Director

  • Apr 2009 - Sep 2015

  Kana is a digital marketing agency and development house. The two core elements of our work are creativity and technology. Blending to make innovations in our work & platform.Roles and ResponsibilityOversee and improved the agency from local to regional level, created and managed internal/external procedures, compliances with clients and partners, organizational structures.Create and oversee major pricing decisions, and perform monthly financial evaluation for the… Kana is a digital marketing agency and development house. The two core elements of our work are creativity and technology. Blending to make innovations in our work & platform.Roles and ResponsibilityOversee and improved the agency from local to regional level, created and managed internal/external procedures, compliances with clients and partners, organizational structures.Create and oversee major pricing decisions, and perform monthly financial evaluation for the company.Leads operation and strategic directions with full responsibilities for profitability by designing a lean and effective team, managed to expand the Digital Agency services to regional in 2013 by opening a representative of office in Kuala Lumpur and Manila and working closely with worldwide advertising agencies such as Bates CHI, Leo Burnett, Lowe, Initiatives, Ogilvy, Mirum and others.Direct all operations for account services, acquiring new business and partnerships.Key Achievements: > Built the company from scratch to a full services in house production team, developing digital strategy campaign, apps, mobile site, website and social media management with a proven Project Management system > Created a more responsive and market services driven organization, increasing profit by 1,000% in 2 years > Expanding the market for Kana Digital Agency from servicing local to regional level > Managed a Multi National Company as a client and contracted as a preferred agency with minimum 2 - 3 years retainer contract for each client (PMI - Marlboro, Amild, Umild, Djisamsoe, Avolution, PMFTC - Marlboro, Heineken, Shell, Citibank, Great Eastern Life, Unilever, Goodyear, BMW, Fujitsu, etc) > Awarded as Best Digital Campaign for Heineken from Marketing Magazine Show more Show less



PT Sitti Teknologi Indonesia

• Project Manager - SITTI Technology

  • Aug 2010 - Sep 2011

  Projects:SITTI Ads contextual platform



PT Sachdev Indonesia

• Production Manager - Bratalk Lingerie

  • Apr 2007 - Mar 2008



PT Generasi Duaribu Indonesia

• Promotion Manager - G2000, U2, Bossini, Kuhle

  • Jun 2005 - Apr 2007

• Promotion Executive - G2000, U2, Bossini, Kuhle

  • Jun 2003 - Jun 2005



PT Benetic Multimedia

• Executive Secretary - Benetic Multimedia

  • Aug 2002 - Jul 2003