Experience

Moscow School of Management SKOLKOVO

• Russian Federation
• Education Administration Programs
• 200 - 300 Employee

• Senior Product Marketing Manager

  • Oct 2020 - Present

  Integrated marketing of EdTech products:
  
  - Develop and execute go-to-market strategies for new and existing educational products, resulting in a 6 successful product launches with total revenue 5+ million dollars to the moment.
  
  - Conduct market research and analysis to identify customer needs and preferences, and translate findings into product requirements and features;
  
  - Work closely with cross-functional teams, including sales, engineering, design, performance, media etc. to develop product positioning, messaging, branding and performance;
  
  - Lead product launch activities, including organizing events, creating marketing campaigns, and coordinating with external partners;
  
  - Develop non-standard marketing channels, special projects solutions for lead generation purposes;
  
  - Create sales enablement materials, such as product sheets, presentations, and demos, to help the sales team effectively communicate the value proposition of the product to customers. Show less



Self Employed

• Real Estate
• 1 - 100 Employee

• Private Marketing Consultant

  • Jan 2019 - Sep 2020

  - Provided strategic marketing consulting services to clients, including small businesses, startups, and established companies, across diverse industries; - Developed comprehensive marketing strategies and action plans, aligning with clients' business objectives and budgetary considerations; - Implemented and managed marketing campaigns across various channels, including digital marketing, social media, content marketing, and email marketing; - Monitored and analyzed campaign performance, optimizing strategies and tactics to improve ROI and achieve clients' marketing goals; - Collaborated with clients to create and enhance brand identity, messaging, and positioning, ensuring consistency across all marketing materials; - Provided clients with ongoing marketing guidance, including market positioning, pricing strategies, and customer acquisition techniques. Types of projects successfully implemented during consulting activity: - Educational startup launch (a full range of activities for product launch: conducted market research, developed unit economics, launched rebranding, prepared a marketing strategy and media plan, implemented CRM and built a sales funnel, developed landing page, manually ran advertising campaigns in digital channels and brand’s social networks); - Managed media and SERM campaigns for famous Tobacco brand. Facilitated processes between brand team, agencies and media; - Developed an online genealogical service as a project leader from idea to market launch. Formed a team of designers and developers, managed UX strategy development, design and technical implementation; - Prepared and implemented SMM strategy for interiors design studio, developed landing page; - Сreated an educational program in marketing for SMB “Perestroika biznesa”. Show less



VK

• France
• Retail
• 1 - 100 Employee

• B2B Marketing Manager - Advertising Products

  • Sep 2017 - Jan 2019

  - Developed and implemented b2b marketing strategies to attract and maintain loyalty of the largest advertisers (more than 70 companies from the FMCG, pharmaceutical, auto, retail segments): organized multiple industrial events, assisted clients and agencies in strategic planning, provided training for client’s employees, prepared proposals based on client's digital performance analytics, coordinated special projects in social networks and media; - Organized and spoke for in-house industrial events - digital and media days for market players (clients and agencies); - Successfully organised and held multiple consulting and strategic sessions for clients from different industries, took part in digital strategy preparation for 10+ brands, organised several industrial events for 100+ participants. Show less



Convergent

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Lead Account / Project Manager

  • Aug 2015 - Aug 2017

  ❑ Provided digital support for large international companies and brands. Lead different kinds of projects: websites and mobile apps development, digital media campaigns technical & creative development, CRM and content marketing, localizations, video production; ❑ Managed end-to-end execution of digital projects, ensuring on-time delivery, adherence to budget, and high-quality deliverables; ❑ Developed and maintained project schedules, work plans, and budgets, effectively allocating resources and managing project risks; ❑ Led cross-functional teams, including developers, designers, copywriters, creative and technical managers, fostering collaboration and ensuring seamless communication throughout the project lifecycle; ❑ Managed a team of junior managers, hired and mentored new employees; ❑ Successfully delivered more than 30 small, medium and complex projects as a project leader. Show less



SKCG

• Russian Federation
• Technology, Information and Internet
• 1 - 100 Employee

• SMM Manager

  • Feb 2015 - Aug 2015

  Provided social media marketing for a beauty brand – assisted in media and content plans preparation and coordination according to general brand communication purposes, supported branded accounts in social networks, analysed and prepared reports on social media data. Provided social media marketing for a beauty brand – assisted in media and content plans preparation and coordination according to general brand communication purposes, supported branded accounts in social networks, analysed and prepared reports on social media data.



Medialogia

• IT Services and IT Consulting
• 1 - 100 Employee

• Trainee

  • Apr 2013 - May 2013

  Prepared media analytics reports for clients using specialized software. Prepared media analytics reports for clients using specialized software.