Vera Lelitsa
Head of Marketing at Unipharm, Inc.- Claim this Profile
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Russian -
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Ukrainian -
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Bio
Experience
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Unipharm, Inc.
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United States
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Head of Marketing
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Dec 2022 - Present
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Bayer
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Chemical Manufacturing
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700 & Above Employee
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Category Head
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Aug 2019 - Dec 2022
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Brand manager
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May 2018 - Aug 2019
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Brand Manager
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Apr 2017 - May 2018
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Unipharm, Inc.
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United States
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Brand Manager
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Dec 2015 - Apr 2017
I'm responisle for Vitrum brand at Unipharm (vitamins, OTC) that means the whole cycle of products' promotion activities' support: brand plans' development and implementation, consumers' and Healthcare professionals' communication, coopertion with Field team and providing product training for them etc. I'm responisle for Vitrum brand at Unipharm (vitamins, OTC) that means the whole cycle of products' promotion activities' support: brand plans' development and implementation, consumers' and Healthcare professionals' communication, coopertion with Field team and providing product training for them etc.
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Amway
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United States
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Manufacturing
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700 & Above Employee
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Brand Manager
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Jul 2014 - Dec 2015
I'm responsible for 3 categories: 1) Nutrition and Wellness (Vitamins and Dietary supplements): - Marketing plan development and implementation; - Co-operation with Opinion leaders (dietologists); - Launches: development of: new product strategy, promotional materials, videos and other advertising materials; - Brand portfolio support: product campaigns; - Pricing process: planning, calculating of prices/price changes for all products. 2&3) Homecare and Durables: - Marketing plan development and implementation; - Launches: development of: new product strategy, promotional materials and advertising materials; - Brand portfolio support: product campaigns; - Pricing process: planning, calculating of prices/price changes for all products. Show less
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Sandoz
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Junior Product Manager
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Apr 2013 - Jun 2014
I've been responsible for about 10 OTC products fron different thetaputical groups and 1 RX product.My responsibilities:- Marketing plans development and implementation;- Brnand books and product presentations preparing;- Product trainings for FF team providing;- Promotional materials development;- Participation in marketing researches;- Market analysis, competitive analysis.
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CRM Assistant
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May 2012 - Mar 2013
My responsibilities can be classified into 3 groups:1) System administration: system installation/re-installation; users’ support; bugs resolving; new developments testing;2) IT Trainings: system trainings/re-trainings for Field force team; system trainings for Managers;3) Analysis and cross-functional projects: CRM analysis, regular CRM reporting, Targeting and Segmentation processes support, geo-marketing project support, sales analysis, marketing analysis.
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Carlsberg Group
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Denmark
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Food and Beverage Services
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700 & Above Employee
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Credit control economist
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Jul 2011 - May 2012
My responsibilities: - preparing monthly reports on receivables’; - receivables’ analysis; - preparing presentations for regular financial meetings; - working with ERP-system: trade credits, discounts support and control; - analysis of contracts and payment history or the clients; - bank guarantees checking and storage, searching for external information about clients and banks providing guarantees. My responsibilities: - preparing monthly reports on receivables’; - receivables’ analysis; - preparing presentations for regular financial meetings; - working with ERP-system: trade credits, discounts support and control; - analysis of contracts and payment history or the clients; - bank guarantees checking and storage, searching for external information about clients and banks providing guarantees.
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Education
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National Medical University 'O.O. Bogomolec', Kyiv
Bachelor’s Degree, Pharmacy -
BSK KROK Business School, European Business Association
Marketing Management -
Kyiv National Economics University
Master's degree, Financial Controlling -
Kyiv National Economics University
Bachelor's degree, Finance