Experience

PT. Metropolitan Retailmart

• Indonesia
• Retail
• 200 - 300 Employee

• Merchandising Manager

  • Apr 2023 - Present

  •Analyzes and understands targeted market and consumer demands •Develops the overall strategy and merchandise direction for the business, i.e. departments and stores •Develops pricing, promotional strategies and marketing support the financial objectives of the merchandise group •Works with buyers and vendors to develop assortment plans that support overall strategy of in-stock position and growth opportunity for the business. Approves all assortment plans and merchandise-mix •Works with buyers to strengthen market relationships and knowledge of market trend, strengths and weaknesses •Reviews and evaluates reports; weekly sales, buyer’s performance, concessionaires, trading reports, etc. to improve plan on stock turn and improving sales and profitability Show less



JD.ID

• Indonesia
• Technology, Information and Internet
• 700 & Above Employee

• Key Account Manager

  • Dec 2022 - Mar 2023

  Responsibilities:• Maintain relationship, negotiate for campaign & margin deals with sellers• Maintain stock, sales , assortment and product live on the website• Maintain promotion, discount strategy & participating in promotion activities and campaign with Marketing Team• Managing communications between key sellers and internal teams• Developing a solid and trusting relationship between major key sellers and company • Strategic planning to improve key sellers results Show less

• Sr. Seller Acquisition

  • Jan 2022 - Dec 2022

  Responsible for actively seeking and doing research related to the market trends and making sure JD.ID has the right assortment aligned with the campaign, focusing on fashion category by: • Acquiring and increasing the number of quality sellers using JD.ID as a platform to sell • Bringing the right assortment (brands, products, sellers) • Working closely with other departments to ensure that sellers have smooth onboarding experience and well-prepared account• Arranging training sessions for sellers • Maintaining a long-term good relationship with sellers • Following up issues come from sellers to get the best and fast solution Show less



PT Matahari Department Store Tbk

• Retail
• 700 & Above Employee

• Brand Manager

  • Jun 2016 - May 2021

  Responsibilities :• Planning product ranges and preparing all of about brands such as sales, marketing and development with suppliers.• Forecasting profit and sales, and optimising the sales volume and profitability of brand.• Space management. • Ensure all brand are in accordance with the area, such as by category, price, fashionability, etc. • Ensure all brand perform, both fromsales and productivity. •Analysing every aspect for increasing sales and productivity (for example, the top ranking brand, the best selling product, marketing penetration) and ensuring that they reach their full potential.•Working closely with suppliers to improve business, from brand development, marketing and activities, strategies and analysis, etc.• Analysing the previous sales (by day/ weekly/monthly/quarterly/yearly) and reporting on the current lines. Show less

• Assistant Brand Manager

  • Jan 2014 - May 2016

  •To support Brand Manager to achieve sales and gross margin that has been targeted•Working closely with suppliers to improve business, from brand development, marketing and activities, strategies and analysis, etc.• Analysing the previous sales (by day/ weekly/monthly/quarterly/yearly) and reporting on the current lines.

• Analyst Consignment Merchandising

  • Dec 2011 - Jan 2014

  • Provide data to Brand Manager• Support Assistant Brand Manager & Brand Manager• Making daily, monthly report to Brand Manager• Consigment administrative daily activities



PT. Ilham Putra Wicaksana ( Katsusei & Toranomon Japanese Restaurant)

• Jakarta

• Purchasing Officer

  • Aug 2009 - Dec 2011



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Wealth Management Associate

  • Feb 2009 - Aug 2009