Vera L. B. Grablechner, MA (Distinction)
Founder & CEO at myCulture- Claim this Profile
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German 母语
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English 高级 (无障碍商务沟通)
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Italian 中级 (日常会话)
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Bio
Lena Leberbauer
As a Growth & Digital Marketing coach, Vera taught me innovative approaches of Acquisition Management, Multichannel Marketing & Referral Marketing Programs. Her hands-on method enabled me to implement this knowledge instantly at my job and helped my team and me to create new holistic digital marketing strategies. Also, with her guidance, it was easy to clarify our teams core values and goals we would like to achieve. Her approachable personality, made it easy to feel comfortable to ask all kinds of questions regarding our projects, and she took the time to carefully answer them. Thank you, Vera, for all these new insights, and I would be happy to work with you in the future.
Stefan Bauer
It was great having Vera as a Mentor at the FinTech Hackathon 2019! Vera is socratic, authentic and clearly separates opinion from fact. She is a good listener and provides specific actionable advice. As a serial entrepreneur, Vera has the necessary empathy to challenge startups without being destructive.
Lena Leberbauer
As a Growth & Digital Marketing coach, Vera taught me innovative approaches of Acquisition Management, Multichannel Marketing & Referral Marketing Programs. Her hands-on method enabled me to implement this knowledge instantly at my job and helped my team and me to create new holistic digital marketing strategies. Also, with her guidance, it was easy to clarify our teams core values and goals we would like to achieve. Her approachable personality, made it easy to feel comfortable to ask all kinds of questions regarding our projects, and she took the time to carefully answer them. Thank you, Vera, for all these new insights, and I would be happy to work with you in the future.
Stefan Bauer
It was great having Vera as a Mentor at the FinTech Hackathon 2019! Vera is socratic, authentic and clearly separates opinion from fact. She is a good listener and provides specific actionable advice. As a serial entrepreneur, Vera has the necessary empathy to challenge startups without being destructive.
Lena Leberbauer
As a Growth & Digital Marketing coach, Vera taught me innovative approaches of Acquisition Management, Multichannel Marketing & Referral Marketing Programs. Her hands-on method enabled me to implement this knowledge instantly at my job and helped my team and me to create new holistic digital marketing strategies. Also, with her guidance, it was easy to clarify our teams core values and goals we would like to achieve. Her approachable personality, made it easy to feel comfortable to ask all kinds of questions regarding our projects, and she took the time to carefully answer them. Thank you, Vera, for all these new insights, and I would be happy to work with you in the future.
Stefan Bauer
It was great having Vera as a Mentor at the FinTech Hackathon 2019! Vera is socratic, authentic and clearly separates opinion from fact. She is a good listener and provides specific actionable advice. As a serial entrepreneur, Vera has the necessary empathy to challenge startups without being destructive.
Lena Leberbauer
As a Growth & Digital Marketing coach, Vera taught me innovative approaches of Acquisition Management, Multichannel Marketing & Referral Marketing Programs. Her hands-on method enabled me to implement this knowledge instantly at my job and helped my team and me to create new holistic digital marketing strategies. Also, with her guidance, it was easy to clarify our teams core values and goals we would like to achieve. Her approachable personality, made it easy to feel comfortable to ask all kinds of questions regarding our projects, and she took the time to carefully answer them. Thank you, Vera, for all these new insights, and I would be happy to work with you in the future.
Stefan Bauer
It was great having Vera as a Mentor at the FinTech Hackathon 2019! Vera is socratic, authentic and clearly separates opinion from fact. She is a good listener and provides specific actionable advice. As a serial entrepreneur, Vera has the necessary empathy to challenge startups without being destructive.
Credentials
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IELTS Academic
British Council -
Cambridge English: Business Vantage (BEC Vantage) GER-Stufe B2
Cambridge English Language Assessment
Experience
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myCulture
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New Zealand
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Human Resources Services
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Founder & CEO
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2021 年 8 月 - - 至今
Young adults have a strong interest in art and culture but do not have the resources to keep an overview which interesting exhibitions are going on to plan their next museum visit. myCulture is a personal art and culture curator in app-format that provides art enthusiasts with personalised recommendations for exhibitions based on their interests and keeps them up-to-date about the latest cultural events.We work mainly with museums and galleries. If you want to get involved, reach out by email to hello@myculture.app or drop me a pm.
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Self-Employed
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Real Estate
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1 - 100 Employee
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Digital Innovation and Business Consultant
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2018 年 10 月 - - 至今
- Consulting organisations on how to take advantage of different prevalent and emerging trends (XR, IoT, AI, robotics, ...) to become the best in their field, helping them scale innovation that serves customer outcomes- Developing local and global digital strategies with my clients, identifying digital trends, opportunities and threats (worldwide and on local markets)- Leading the development and implementation of innovative digital solutions in accordance with my clients' long-term goals- Supporting stakeholders across all functions to understand, embed and drive the digital transformation process to ensure innovative ideas are successfully planned and executed- Facilitating the development of unique user experiences (UX), optimised human computer interactions (HCI) and elevating brand consumer interaction- Planning, management, monitoring and evaluation of digital marketing activities incl. SEM (SEA, SEO), PPC, social media (SMM), content, mobile, ...
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Women in Immersive Technologies Europe
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Belgium
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Non-profit Organizations
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Co-Founder
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2017 年 1 月 - - 至今
In charge of the strategic planning and operational management of Europe-wide, integrated marketing and communications strategies, ensuring our values and services are visible to all potential beneficiaries and supporters, brand development, event and sponsorship management. In charge of the strategic planning and operational management of Europe-wide, integrated marketing and communications strategies, ensuring our values and services are visible to all potential beneficiaries and supporters, brand development, event and sponsorship management.
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the female factor
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Austria
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Human Resources Services
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1 - 100 Employee
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Digital Marketing Lead
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2019 年 9 月 - 2022 年 8 月
- Strategic planning, management, monitoring and evaluation of digital marketing measures (website, CO/SEO, SEA, social media) incl. tracking analysis and reporting of various KPIs - Developing a unique user experience (UX), optimised human computer interaction (HCI) and elevating brand consumer interactionThe female factor is a curated global community for a new era of female leaders, creating tailor-made career and business opportunities by boosting connections, confidence & competence.Members of the female factor get access to a tailor-made opportunity journey including a global mentoring program, career competence & confidence trainings, exclusive events and an online community - proven tools to accelerate women's careers and their personal development.About the community & services:► Connecting & enabling (future) female leaders from 47+ countries across industries & professions► 150+ leading female experts & speakers for all kind of topics► Developing female talents and connecting them with pioneering gender-inclusive companies► Proud host of our limitless conference series, for up to 1.000+ women creating opportunities together► International mentoring program with 150+ top-notch mentors across all industries in over 15 cities► Trainings & masterclasses to support women in boosting their confidence and competence► Studies & surveys on diversity & gender equality
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dreifive
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Switzerland
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Consultant
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2018 年 9 月 - 2019 年 8 月
- Key account (SPOC) and quality management for major clients, including the multinational commercial real-estate group IMMOFINANZ- Responsible for the strategic planning, management, monitoring and evaluation of SEA, display, social advertising campaigns and other digital marketing measures, tracking various KPIs incl. hard and soft conversions, cost per order (CPO), cost-turnover ratio, etc.- Creating impactful online/offline/crossmedia campaign concepts and mediaplans- As Interface between internal and external stakeholders, I ensure that my campaigns achieve all performance goals- Budgetary control and responsibility for my clients' projects (in the seven-figure region)- New customer acquisition and pitch presentations- Contributing to our agency's and clients' success with my proactive, innovative ideas and approaches
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CEO / Founder
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2016 年 2 月 - 2018 年 8 月
Responsible for planning and directing all functions of the company, analysing market trends and statistics (in both, the charity and virtual reality sector) to determine potential of growth, selecting and populating the right marketing channels (online and offline), driving sales performance, brand and digital project management (Agile, recruiting and leading a team of five), managing and implementing complex and innovative digital solutions for charities, content production, copywriting,social media, SEO, SEA - Google AdWords and Analytics, A/B testing, MVT, quality assurance.
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Business Manager
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2015 年 3 月 - 2016 年 7 月
Answerable for the overall strategy process for the business, Agile project management, recruiting and developing the right team members, leading a team of three, keeping quality, timing, budget and team motivation in alignment, understanding decision-making of craft beer consumers in Vienna, ensuring that our values and offers are visible to all potential customers across the right channels, incl. social media, food blogs and C2C referrals, analysis and optimisation. Answerable for the overall strategy process for the business, Agile project management, recruiting and developing the right team members, leading a team of three, keeping quality, timing, budget and team motivation in alignment, understanding decision-making of craft beer consumers in Vienna, ensuring that our values and offers are visible to all potential customers across the right channels, incl. social media, food blogs and C2C referrals, analysis and optimisation.
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MediaCom
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Tunisia
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IT System Design Services
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1 - 100 Employee
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Investment Consultant
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2013 年 10 月 - 2015 年 8 月
- Responsible for the delivery of first-class cross-media B2C marketing campaigns across all stages of the customer journey for large retail and FMCG clients e.g. Coca-Cola- Overseeing, co-ordinating and facilitating innovative digital, outdoor and print projects across all channels- Continually refining the marketing mix- Strategic and tactical planning of cross media campaigns (print, online, outdoor)- Media buying- Campaign optimisation- Media evaluation and analysis- Administration of Mediacom's local Facebook fanpage- Participation in thinktanks and brainstormings- Social Media- SEO
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Havas Media
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Türkiye
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Advertising Services
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1 - 100 Employee
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Digital Planner
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2013 年 1 月 - 2013 年 9 月
- In charge of insight-led digital campaign development- Working with external media, creative and digital suppliers- Effective communication of requirements and aims- Driving forward digital experiments- Maximising potential- Driving growth in conversion and revenue- Strategic and tactical planning of online campaigns- Media buying- CRM- SEM (SEO & SEA)- PPC-Email marketing- Campaign optimisation - In charge of insight-led digital campaign development- Working with external media, creative and digital suppliers- Effective communication of requirements and aims- Driving forward digital experiments- Maximising potential- Driving growth in conversion and revenue- Strategic and tactical planning of online campaigns- Media buying- CRM- SEM (SEO & SEA)- PPC-Email marketing- Campaign optimisation
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MPG
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Türkiye
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Machinery Manufacturing
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1 - 100 Employee
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Media Assistant
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2011 年 9 月 - 2013 年 1 月
- Accountable for developing national and cross-national marketing strategies- Strategic Media Planning- Customer Advice- Media Contact- Processing international requests- Co-processing of new business projects - Accountable for developing national and cross-national marketing strategies- Strategic Media Planning- Customer Advice- Media Contact- Processing international requests- Co-processing of new business projects
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Education
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2015 年 - 2016 年
London Metropolitan University
Master’s Degree, Digital Media -
2011 年 - 2014 年
FH Wien der WKW
Bachelor's degree, Marketing & Sales -
2006 年 - 2011 年
College of Business Administration Braunau
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