Velvet Beard

VP, Products at Podtrac Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Arlington, Virginia, United States, US
Languages
  • Spanish -

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Nichole Mace

Velvet is a true pleasure to work with - she is extremely intelligent, naturally strategic and an excellent communicator. She has a very strong business acumen and is always well-versed in the latest methodologies in part due to her passion around new technology. She is entrepreneurial at the core and is someone who lives and breaths the projects she is driving forward. I hope that I have the good fortune to work with her again in my career. She truly walks the walk in being driving by doing right by the customer.

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • VP, Products
      • Jun 2005 - Present

      Involved in all stages of strategic planning, product development, marketing and promotion for a start-up which provides media services to connect advertisers and podcasters. Includes identifying client and partner targets, designing web site flow, managing key partners, design and deployment of demographic/user surveys for clients, design and deployment of user research and analysis of data for presentation to advertising clients. Involved in all stages of strategic planning, product development, marketing and promotion for a start-up which provides media services to connect advertisers and podcasters. Includes identifying client and partner targets, designing web site flow, managing key partners, design and deployment of demographic/user surveys for clients, design and deployment of user research and analysis of data for presentation to advertising clients.

    • Managing Member
      • May 2001 - Jun 2011

      Founded LLC with intent of purchasing small business. Conducted market analysis to locate acquisition candidates, then researched and performed due diligence on several candidates prior to acquiring a chain of used bookstores in April 2002. Currently oversee all aspects of day to day operations in two stores, including personnel management, inventory acquisition and management, marketing and promotion, and lease negotiations. In addition, the company is designing and developing an automated point of sale system integrated with a proprietary inventory management system for potential resale to other used bookstores. Show less

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Long Term Volunteer
      • 2008 - 2010

    • United States
    • Software Development
    • 700 & Above Employee
    • VP, Product Management Intuit Insurance Services
      • Oct 1999 - Jan 2001

      Overall management of QuickenInsurance transactional Web site, including leadership of an eight-person client services team and a six-person product management team. Major responsibilities included new business development, evaluation and implementation; serving as company spokesperson (print and broadcast media experience); and managing corporate strategic initiatives.  Led strategic review team that resulted in corporate-wide redeployment of resources to meet revenue targets for a key product. Researched, identified, negotiated, and implemented call center solution for key partners, leading to a 10% increase in partner relationships. Redesigned corporate revenue forecasting model to more accurately reflect key performance indicators. Oversaw sale of Insurance Services division by Intuit to a key competitor Show less

    • Product Manager, Intuit Insurance Services
      • Dec 1996 - Oct 1999

      Managed e-commerce life insurance product, including P&L forecasting and management, interface enhancement concepts and testing, contract negotiations, consumer research design and coordination, new business identification, research, and selection.  Designed and implemented a program which achieved a four-fold increase in transaction conversion rate (“look to buy” ratio). Met monthly product revenue projections on a regular basis. Renegotiated all partner contracts resulting in product line profitability. Managed site redesign that better met needs of consumers and contributed to higher transaction rates of users. Show less

Education

  • Virginia Tech - Pamplin College of Business
    MBA, Marketing
    1990 - 1994
  • Allegheny College
    Bachelor of Science (BS), Biology
    1980 - 1984

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