Velizara Panayotova
Senior Digital Manager at United Partners- Claim this Profile
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English Professional working proficiency
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German -
Topline Score
Bio
Credentials
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Google Tag Manager Fundamentals
-Jul, 2015- Nov, 2024 -
Mobile App Analytics Fundamentals
-Dec, 2014- Nov, 2024 -
Google Analytics Platform Principles
-Mar, 2014- Nov, 2024 -
Digital Analytics Fundamentals - Analytics Academy Course
-Oct, 2013- Nov, 2024 -
Gamification
CourseraAug, 2012- Nov, 2024 -
Content Marketing
HubSpot AcademyNov, 2020- Nov, 2024 -
Google Analytics Certification
-Aug, 2016- Nov, 2024 -
Google AdWords Certificate - Qualified Individual
-Sep, 2013- Nov, 2024 -
Deutsches Sprachdiplom - Zweite Stufe
Ständige Konferenz der Kultusminister der Länder in der Bundesrepublik Deutschland
Experience
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Senior Digital Manager
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Nov 2016 - Present
- Advising team members on proper execution of digital activities- Supporting proactive proposals for digital activities- Participating at an operational level in chosen digital projects- Participating in strategy creation & pitching process for chosen digital projects- Writing digital case studies after finishing of projects- Going to industry events for networking opportunities- Participating in content marketing on digital topics for UP channels;- Participating in… - Advising team members on proper execution of digital activities- Supporting proactive proposals for digital activities- Participating at an operational level in chosen digital projects- Participating in strategy creation & pitching process for chosen digital projects- Writing digital case studies after finishing of projects- Going to industry events for networking opportunities- Participating in content marketing on digital topics for UP channels;- Participating in agency trainings on digital topics;- Evaluating people’s digital skills; giving regular feedback- Working with key accounts to win digital projects & ensure top performance Show more Show less
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Campaign and Social Media Manager
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Nov 2011 - Sep 2016
Planning and execution of online marketing campaigns, including monitoring, analysis and optimization; Preparation of performance reports and presentations; Creating and analyzing statistics for online campaigns; Handling correspondence and communicating direct with clients and online media suppliers; Monitoring and management of social media accounts for clients; Contact and operational work with designer, programming team and video team
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Online Marketing Specialist
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Apr 2013 - Oct 2014
Setting up, tracking and controlling advertising campaigns across multiple platformsManaging PPC budgets for various Google AdWords campaignsPreparation of keyword researches, landing page and on-page optimizationPerform competitive web analysis to help drive future Search Engine Marketing strategiesWriting relevant and engaging ad copy Managing Facebook ads campaignsIdentify online opportunities for taxbackConstantly learn and apply last tendencies and best… Setting up, tracking and controlling advertising campaigns across multiple platformsManaging PPC budgets for various Google AdWords campaignsPreparation of keyword researches, landing page and on-page optimizationPerform competitive web analysis to help drive future Search Engine Marketing strategiesWriting relevant and engaging ad copy Managing Facebook ads campaignsIdentify online opportunities for taxbackConstantly learn and apply last tendencies and best practices to improve web presence of taxback Show more Show less
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Administrator
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May 2008 - Sep 2011
Meeting and greeting customers; Dealing with customer complaints and comments; Addressing problems and troubleshooting; Dealing with contractors and suppliers; Interacting with guests and staff, working under stress, making decisions that affect the general operations of the hotel, including setting room rates and having ultimate responsibility for resolving problems; Identifying all the main issues which need to be addressed to the managers; Planning and organizing accommodation, catering and… Meeting and greeting customers; Dealing with customer complaints and comments; Addressing problems and troubleshooting; Dealing with contractors and suppliers; Interacting with guests and staff, working under stress, making decisions that affect the general operations of the hotel, including setting room rates and having ultimate responsibility for resolving problems; Identifying all the main issues which need to be addressed to the managers; Planning and organizing accommodation, catering and other hotel services; Charging services on the guest/ room account, making payments, reporting on a daily basis; Communication with all departments in the hotel; Show more Show less
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Education
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Sofia University St. Kliment Ohridski
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University of Economics in Varna
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First Language School
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