Experience

Worldline Merchant Services

• Financial Services
• 500 - 600 Employee

• • Feb 2023 - Present

  In this role, I’m responsible for developing, managing and improving the Marketing communication strategy for the Benelux Region to drive business growth. Teaming up with the Go-to-Market team, we translate the marketing strategy into a concrete communication plan.

• • Feb 2021 - Feb 2023

  In this role, I lead overall customer-centric marketing initiatives to increase business growth by executing an effective mix of customer advocacy programs.It is my duty to plan the annual marketing program, manage the project budget, create customer-focused deliverables, and spearhead customer improvement campaigns.I am responsible for integrating merchant communications to ensure the effective implementation of communications cadence.Furthermore, I create, define, and report central KPIs to assess organizational performance against strategic objectives.✔️ Key Contributions:• Increased customer satisfaction rate by implementing customer experience improvement campaigns.• Supported customer care call avoidance strategy by minimizing calls related to pain points of customers from 86% in 2021 to 14% in 2022.• Leveraged leadership skills to coach local marketing managers and manage cross-functional business lines to enhance the productivity of customer testimonials. Show less

• • Jun 2021 - Nov 2022

  In this role, I manage and track product marketing roadmap while serving as a primary source of contact for synthesizing product launches, new integrations, and features into the right messaging to drive customer growth and support market sales.✔️ Key Contributions:• Developed and executed robust communication strategies based on go-to-market planning.• Formulated product marketing roadmap for regular evaluation and alignment with the marketing team.• Established and maintained multi-disciplinary relationships with the Head of Product and Product Team Managers to ensure the smooth running of workflow. Show less

• • Jul 2019 - Feb 2021

  As a Marketing Manager, I developed and implemented effective marketing plans, led local advocacy, improved web presence, defined SEO & SEA, and managed customer solidarity campaigns.I was responsible for raising brand awareness and increasing business growth by generating leads by executing an efficient mix of digital demand generation and customer advocacy.✔️ Key Contributions:• Redesign of Ingenico (BE) website with a strong focus on SEO traffic and conversion • Performed with high accuracy and achieved the maximum lead share by 43%, compared to four other local countries.• Raised local brand awareness and lead generation campaigns with a keen focus on enhancing business growth. Show less

• • May 2018 - Oct 2019

  In this role, I was responsible for managing and leading a wide range of projects to identify opportunities for onboarding improvements.I also developed and managed sales funnel opportunities to steer the Head of Sales in the right direction for achieving sales targets and developing dashboards to support onboarding improvement initiatives.My duty was to manage KPI reporting on the full opportunities' sales funnel while supporting strategic marketing plans.✔️ Key Contributions:• Spearheaded CRM sales launch project and executed pipeline tools for monthly opportunities management reporting.• Defined onboarding process improvements by implementing onboarding back-log pipeline reporting. Show less



Huntsman Corporation

• United States
• Chemical Manufacturing
• 700 & Above Employee

• • Jan 2016 - Dec 2017

  As a Market Diagnostics Manager, I supported strategic decision-making by integrating descriptive customer performance with predictive market insights. It was my responsibility to lead the CRM marketing project.✔️Key Contributions:• Improved senior level decision making through timely availability of relevant insights and information• Developed, implemented and managed tool and process for market data creation/collection• Saved +€ 50K through in-house development and execution of data collection and analysis Show less

• • Jun 2014 - Dec 2015

  During this role, I was supporting business development opportunities from concept to completion and ensuring the timely progression through the stage gate process by conducting thorough market assessments.

• • Jan 2012 - May 2014

  In this role, I delivered adequate market analyses and by managing marketing projects from inception to completion aimed at promoting strategic marketing management and acquisition opportunities.

• • Apr 2007 - Dec 2011

  Here, I successfully drove improvement processes, conducted market intelligence, coordinated events, managed content, developed local launch plans, and maintained close collaboration with internal and external stakeholders.