Experience

Mad Over Marketing (M.O.M)

• India
• Advertising Services
• 100 - 200 Employee

• Social Media Strategist

  • Mar 2023 - Present

  Kolkata, West Bengal, India



Essbee Networks Pvt Ltd

• Branding and Digital Executive

  • Mar 2019 - Mar 2023

  Kolkata Area, India - Creating branding collaterals for high profile corporate and cultural events across the country and overseas - Leading a team of social media executives, designers, content writer & motion graphic designers - Developing content for press releases, newsletters, invites, hoardings and other advertisements for all the events of the company - Liaising with external clients, marketing agencies, internal teams and other third parties to put together campaigns, as the point of contact for… Show more - Creating branding collaterals for high profile corporate and cultural events across the country and overseas - Leading a team of social media executives, designers, content writer & motion graphic designers - Developing content for press releases, newsletters, invites, hoardings and other advertisements for all the events of the company - Liaising with external clients, marketing agencies, internal teams and other third parties to put together campaigns, as the point of contact for the company - Conceptualized and launched a monthly magazine covering the activities and events of the company - Social media management for different verticals of the company Show less



Mad Over Marketing (M.O.M)

• India
• Advertising Services
• 100 - 200 Employee

• Social Media Manager

  • Mar 2019 - Mar 2020

  Kolkata, West Bengal, India - Developing the brand's presence on LinkedIn - Social Media Management and strategizing for the brand's LinkedIn page - Monitoring the social media activity and analyzing performance to identify areas to improve engagement - Curating content for the brand and analyzing industry trends - Became the point of contact between the company and all third parties, on LinkedIn



Shreyansh Innovations Pvt. Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jul 2018 - Nov 2018

  Kolkata Area, India Brands handled: Gini & Jony, PS Group, Sugam Homes - Developed marketing calendar for brands across all customer touch points - Responsible for organizing multiple ATL & BTL campaigns for brands, including digital films, radio scrips, channel partner kits and events - Coordinated with internal teams to ensure timely fulfilment of projects and maintained trackers & reports for client interaction - Developed open and effective channels of communication with clients and became the… Show more Brands handled: Gini & Jony, PS Group, Sugam Homes - Developed marketing calendar for brands across all customer touch points - Responsible for organizing multiple ATL & BTL campaigns for brands, including digital films, radio scrips, channel partner kits and events - Coordinated with internal teams to ensure timely fulfilment of projects and maintained trackers & reports for client interaction - Developed open and effective channels of communication with clients and became the reliable point of contact to establish a strong business relationship - Analyzed external market place/competitors and industry trends Show less



Brand Affair India

• India
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Feb 2017 - Jul 2018

  - Individually managed clients end to end including assessing requirements, liaising to develop creatives, devising and running all social media marketing programs and day-to-day client management. - Monitored all social media activities, analysed performance to identify areas to improve traffic, engagement - Experience working across platforms including Facebook, Twitter, Instagram, as well as with offline campaigns



Brand Affair India

• India
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Sep 2015 - Oct 2015

  Kolkata - Conceptualised ad campaigns including prints ads, video story line, captions, look-books etc. - Liaised closely with the creative & production team to timely execute all campaign deliverables. - Managed social media pages for multiple brands, including running contests on Facebook.