Valeria Brotherton
Head of Marketing for North America at Revizto- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Renee Girard
I had the pleasure of working with Val during our early SEO agency days at Perficient Digital. Even in our earlier career years, she always showed her passion for a holistic digital approach to SEO and excelled at customer-led thinking. It's not easy for SEOs to think outside of our Google comfort zone, but Val was able to do just that and more for her clients. With her truly unique background in SEO and marketing, Val is a clear asset to any team!
Matt Campbell
As the senior manager designing and executing our marketing programs and systems, Val was an essential management team member and had significant positive impact on our ability to source prospects into MQLs, build the brand identity we defined, budget and spend appropriately to maximize impact, and ensure marketing was fully involved and helping to lead revenue generation. Val is a consistent, disciplined marketing operator, is constantly seeking new opportunities to expand her skill portfolio and brings energy and a positive attitude to the task and team at hand.
Renee Girard
I had the pleasure of working with Val during our early SEO agency days at Perficient Digital. Even in our earlier career years, she always showed her passion for a holistic digital approach to SEO and excelled at customer-led thinking. It's not easy for SEOs to think outside of our Google comfort zone, but Val was able to do just that and more for her clients. With her truly unique background in SEO and marketing, Val is a clear asset to any team!
Matt Campbell
As the senior manager designing and executing our marketing programs and systems, Val was an essential management team member and had significant positive impact on our ability to source prospects into MQLs, build the brand identity we defined, budget and spend appropriately to maximize impact, and ensure marketing was fully involved and helping to lead revenue generation. Val is a consistent, disciplined marketing operator, is constantly seeking new opportunities to expand her skill portfolio and brings energy and a positive attitude to the task and team at hand.
Renee Girard
I had the pleasure of working with Val during our early SEO agency days at Perficient Digital. Even in our earlier career years, she always showed her passion for a holistic digital approach to SEO and excelled at customer-led thinking. It's not easy for SEOs to think outside of our Google comfort zone, but Val was able to do just that and more for her clients. With her truly unique background in SEO and marketing, Val is a clear asset to any team!
Matt Campbell
As the senior manager designing and executing our marketing programs and systems, Val was an essential management team member and had significant positive impact on our ability to source prospects into MQLs, build the brand identity we defined, budget and spend appropriately to maximize impact, and ensure marketing was fully involved and helping to lead revenue generation. Val is a consistent, disciplined marketing operator, is constantly seeking new opportunities to expand her skill portfolio and brings energy and a positive attitude to the task and team at hand.
Renee Girard
I had the pleasure of working with Val during our early SEO agency days at Perficient Digital. Even in our earlier career years, she always showed her passion for a holistic digital approach to SEO and excelled at customer-led thinking. It's not easy for SEOs to think outside of our Google comfort zone, but Val was able to do just that and more for her clients. With her truly unique background in SEO and marketing, Val is a clear asset to any team!
Matt Campbell
As the senior manager designing and executing our marketing programs and systems, Val was an essential management team member and had significant positive impact on our ability to source prospects into MQLs, build the brand identity we defined, budget and spend appropriately to maximize impact, and ensure marketing was fully involved and helping to lead revenue generation. Val is a consistent, disciplined marketing operator, is constantly seeking new opportunities to expand her skill portfolio and brings energy and a positive attitude to the task and team at hand.
Credentials
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Microsoft Bing Ads Accredited Professional
Microsoft Bing AdCenterSep, 2012- Nov, 2024 -
Google Adwords Service Professional
Google AdwordsDec, 2011- Nov, 2024
Experience
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Revizto
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Switzerland
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Software Development
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100 - 200 Employee
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Head of Marketing for North America
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Sep 2022 - Present
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MemberSuite, Inc.
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United States
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Software Development
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1 - 100 Employee
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Sr. Marketing Manager
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Feb 2021 - Sep 2022
Demand GenerationPipeline MonitoringBudget ManagementEmail Marketing (Pardot)Event PlanningVendor ManagementContent Creation
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Marketing Manager
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Apr 2018 - Feb 2021
Email Marketing (Pardot)Website ManagementSearch Engine OptimizationGoogle AdWords Management Trade Show CoordinationIn-Person and Virtual Event PlanningOrganic and Paid Social Media ManagementVendor ManagementMonthly ReportingContent Creation
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Perficient
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Organic Search Strategist
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Jun 2015 - Mar 2018
Search Engine Optimization Services (SEO): Technical and Content Site Audits and Optimization Recommendations.Monthly ReportingKeyword ResearchCompetitive AnalysisPage Priority Analysis for website redesignsContent Mapping for website redesignsLinkedIn Ads ManagementGoogle AdWords Management
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Digital Marketing - Senior Business Consultant
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Jul 2011 - May 2015
Search Engine Marketing (SEO & PPC): Assessments, Implementation, Management, and ReportingGoogle Analytics and Google/Bing Webmaster ToolsWebsite and Email Marketing ReportingLinkedIn AdvertisingSocial ConsultingContent InventoryLight Content StrategyUser Research - Usability Testing AssistancePerficient XD Facebook Page Management
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Ballard Designs
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United States
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Furniture
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200 - 300 Employee
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Search Intern
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Jun 2011 - Jul 2011
Internal Site Search Review Internal Site Search Review
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National Alliance Against Home Repair Fraud
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United States
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Non-profit Organizations
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1 - 100 Employee
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Social Media Intern
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Mar 2011 - Jul 2011
Facebook and Twitter Management Public Relations Marketing Material Translation Facebook and Twitter Management Public Relations Marketing Material Translation
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Georgia State University
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United States
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Higher Education
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700 & Above Employee
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Full Time Student, MS in Marketing
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Jan 2010 - May 2011
Courses: Marketing Research, Marketing Management, Marketing Communications and Promotions, Strategic Marketing Planning, Channel of Distribution, International Marketing, Product Management, Buyer Behavior, Logistics Management, Direct and Database Marketing, and Business to Business Marketing. Courses: Marketing Research, Marketing Management, Marketing Communications and Promotions, Strategic Marketing Planning, Channel of Distribution, International Marketing, Product Management, Buyer Behavior, Logistics Management, Direct and Database Marketing, and Business to Business Marketing.
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Banco Promerica Guatemala
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Guatemala
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Banking
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700 & Above Employee
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Marketing Assistant
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Jan 2009 - Dec 2009
Credit Card Loyalty Program Management Planned and Coordinated 3+ Promotions per Month Oversaw 92 businesses; Increased Program's Catalogue by 22.6% Assisted in the Coordination and Implementation of the Bank’s New Brand Coordinated Print and Digital Marketing Production Assisted in Event Planning Coached Customer Service Personnel Credit Card Loyalty Program Management Planned and Coordinated 3+ Promotions per Month Oversaw 92 businesses; Increased Program's Catalogue by 22.6% Assisted in the Coordination and Implementation of the Bank’s New Brand Coordinated Print and Digital Marketing Production Assisted in Event Planning Coached Customer Service Personnel
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Intern
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Jun 2008 - Aug 2008
Created insurance and security audits for every client. Leaded the implementation of software to organize all the client files. Created an audit template, instructions and tips to guide future interns on their tasks. Created insurance and security audits for every client. Leaded the implementation of software to organize all the client files. Created an audit template, instructions and tips to guide future interns on their tasks.
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Education
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2010 - 2011
Georgia State University - J. Mack Robinson College of Business
Master of Science, Marketing -
2005 - 2008
University of Florida - Warrington College of Business
Bachelor, Finance
Community
