Experience

PhonePe
• India
• Technology, Information and Internet
• 700 & Above Employee
• Consumer Brand Marketing & Research

  • Aug 2020 - Present


Blinkit

• India
• Technology, Information and Internet
• 700 & Above Employee

• Associate Director - Brand Marketing

  • Apr 2019 - Aug 2020

  Built brand Grofers, India's largest online grocery retailer. Work includes campaigns for brand repositioning with a mass media campaign & multiple rounds of the Grofers Grand Orange Bag Days.Responsible for brand management & driving acquisition my team scaled up MAC by ~4x over 18 months.

• Senior Brand Manager

  • Dec 2017 - Mar 2019



Pluie Kids

• Retail Apparel and Fashion

• Co-Founder

  • Apr 2016 - Aug 2020

  Pluie means ‘rain’ in French & we capture everything that‘s fresh & fun in childhood. We make clothing meant for moving, playing, becoming sacks of wheat carried on dads' backs & for all the magic. Pluie is a kids' lifestyle brand taking a creative stand on kids wear in India. Apparel is our core, but we are also moving into other categories including stationery, toys, bags, accessories & home furnishings. The brand stands with the promise of quality & thoughtful design, to create products that stay longer & unperturbed by trends. Pluie makes clothing that people love to possess & then pass on to generations with a lot of love. Explore now on www.pluiekids.com. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• New Initiatives, Brand Development, PureIt

  • Sep 2015 - Apr 2016

• Brand Building, Rin

  • Jun 2015 - Sep 2015

  Led planning and execution for the launch year roll out of brand campaign - Rin Career Ready Academy. The campaign designed to positively affect the brand consumption, in the states of Tamil Nadu, Telangana & AP, brought immediate significant measured uplifts on required brand imagery metrics.

• 2014 Unilever Future Leaders Program Management Trainee

  • May 2014 - May 2015

  Sales (North Tamil Nadu, Household Care): Trained in all levels of sales right from the salesman to Area Sales Manager, eventually handling a team of 10 direct reportees and 36 distributorsMarketing (Brand Development, Laundry, South Africa): Carved out brand identities for 3 local brands in African markets, used for all further brand communicationMarketing (Brand Building, Food & Beverages): Developed strategy for disproportionate growth in identified cities by dialing up prioritized input metrics with targets and activity calendarCustomer Marketing (Personal Care): Worked to increase assortment in retail channel with channel-geography customization Show less



YouTube

• Higher Education
• 100 - 200 Employee

• Summer Intern

  • Apr 2013 - Jun 2013

  • Devised growth strategy for YouTube EDU India (Now YouTube Kids) • Independently conducted 360° primary research with stakeholders including teachers, students, parents and YouTube content creators • Devised growth strategy for YouTube EDU India (Now YouTube Kids) • Independently conducted 360° primary research with stakeholders including teachers, students, parents and YouTube content creators


McGill University
• Canada
• Higher Education
• 700 & Above Employee
• Summer Intern

  • May 2011 - Jul 2011

INFN
• Research Services
• 700 & Above Employee
• Summer Intern

  • May 2010 - Jul 2010