Vassil Pepelyankov

Substance 3D&I Solutions Architect NAR at Adobe Substance 3D
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US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Substance 3D&I Solutions Architect NAR
      • Dec 2022 - Present
    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • President US Operations
      • Jan 2022 - Present

      • Set the strategic vision for celebrity and entertainment avatar development by identifying technological solutions, and partnerships. that includes product technology, development roadmap, audience, operations, and future expansion. • Grow eSport monetization by helping organizations navigate through emerging technologies and set strategic partnerships with leading tech providers. • Building best-in-class content with an app store for the Web3, and Metaverse. Developing personalized avatars and digital twins for the gaming and sports communities.

    • India
    • Information Technology & Services
    • 700 & Above Employee
    • Head Of Creative Services | Business Development
      • May 2020 - Dec 2022

      • Grow sales and drive business opportunities for new prospects and existing clients by adopting and developing new creative solutions through 3D CGI, VR/XR, real-time, photography, and video production.• Introduce creative content strategies and increase brand awareness, product engagement, and online sales for Longines, Dell, Alienware, NCL, Mattel, AMD, Wayfair, Whirlpool, Saatva, and Leesa. • Lead the introduction and adoption of 3D immersive content at Longines for their e-commerce platform, social media, and physical stores to increase client engagement and online sales with AR try-on content, virtual product explosions, 360° watch spins, and in-store holographic videos and animations.• Partner with Alienware’s art directors to produce and develop highly engaging VFX animations, videos, and VR content for their extreme gaming laptops.• Provide art and creative directions to AMD on creating first-of-their-kind unboxing animations for their CPU and GPU product launches. • Help Saatva transition to CGI as a more cost-effective and advanced creative solution for their high-end lifestyle product content and animations.• Collaborate with Wayfair’s creative team to produce video and animation ads with a mixture of CG and live-action footage. • Develop creative initiatives by introducing brands to new CG visual technologies and collaborating on omnichannel delivery for the development of 3D assets to ensure cost-effective, single source of truth solutions.

    • Creative Solutions Lead
      • Dec 2017 - May 2020

      • Led the CGI and creative services in providing sales engineering for existing clients and new prospects.• Coordinated with the sales team across creative directions, CG technical solutions for Dell, Four Hands, American Girl, and BlindsGalore campaigns, marketing launches, events, and e-commerce content. • Supervised and provided creative directions to Dell’s creative producers and product managers on e-commerce content and animations. • Engineered the logic and technical constructs of the first-of-its-kind online doll configurator for American Girl (the first and only photorealistic CGI-based experience). • Collaborated with the marketing team at Four Hands to help transition existing assets to 3D CGI lifestyle and product imagery for their e-commerce and events to grow and increase brand awareness.• Developed creative strategies and briefs along with art directors and supervised the lookdev, set client expectations, and provided guidance throughout CG and video production.

    • Italy
    • Printing Services
    • 1 - 100 Employee
    • Creative Director | CGI Supervisor
      • Mar 2016 - Nov 2017

      • Led internal CG/creative teams in the development of highly engaging visual content for world-class brands such as Armani, Ducati, Ferrari, MSC, Fendi, and Furla.• Coordinated with art directors at Armani to replace photography assets with CGI for their luxury bag lines, Le Sac and Beverly (the first luxury bag produced entirely in CGI to be featured and published in one of Armani’s ads).• Managed the collaboration between Furla’s design team and our CGI department to develop and execute the marketing campaign ‘My Furla’—a highly successful online configurator for their luxury line of bags.• Collaborated with Ducati's design and marketing departments to build the backend and visual logic for their online bike configurator. Fully based on CGI content which is also used for lifestyle ads and promotional materials.• Supervised and directed the CGI, video, and post-production of social and TV ads, product visualization, online configurators, and concept collaborations for Dell, Wayfair, Boots, and M&S.

    • CGI Creative Lead
      • Aug 2015 - Mar 2016

      • Introduced 3D CGI across the company and developed workflow processes to facilitate high-end CGI content production.• Transitioned and integrated existing creative practices while overseeing internal processes for bridging existing post production, photography and video production for luxury and fashion products with CGI.• Led and grew the in-house 3D CGI team while establishing dedicated client-based groups with specialized focuses on fashion, leisure, and luxury products for Bottega Veneta, Armani, Ferragamo, Brioni, and Silversea.

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Technical Director | Lighting Supervisor
      • Apr 2017 - Jul 2017

      • Supervised the lighting, rotoscoping, and compositing of the first season of Disney's Vampirina. Collaborated with the 3D modeling, rigging, and dev departments to direct final assembly and lookdev for delivery. • Leveraging my technical experience I was the leading 3D artist and technical director, composting supervisor of the TV show while overseeing pipeline and integration. • Supervised the lighting, rotoscoping, and compositing of the first season of Disney's Vampirina. Collaborated with the 3D modeling, rigging, and dev departments to direct final assembly and lookdev for delivery. • Leveraging my technical experience I was the leading 3D artist and technical director, composting supervisor of the TV show while overseeing pipeline and integration.

    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Training Program Lead - 3D Content
      • Sep 2014 - Jul 2015

      • Led the design, development, and implementation of the first in-house training program based on modules of courses for 3D rendering and compositing within multiple workflows.• Collaborated and consulted with clients and partners during the design process to ensure seamless adoption and compatibility with existing 3rd party training programs.• Oversaw the 3D content building and conceptual creation within the company and collaborated with the in-house 3D team.• Provided high-end training programs for clients onsite or online and helped companies such as WETA Digital, and ILM Singapore integrate V-Ray into their production.• Collaborated and supported teams at Fiat, Nokia, and Ikea to troubleshoot and optimize their production process.

    • Senior 3D Artist
      • Jan 2012 - Sep 2014

      • Provided 3D expertise and support to the marketing team, sales engineering, and customer training and webinars.• Build and testes presentational 3D content for new features and exhibitions, conferences, and presentations.• Conducted webinars for virtual roundtables and workshops by presenting V-Ray’s features.• Attended conferences and events to present and showcase V-Ray as a solution for high-end visualization in the architectural, automotive, product design, VFX, and animation industries.

    • Bulgaria
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer
      • Nov 2007 - Jan 2012

      • Created innovative design solutions for brands on custom high-end event/exhibit designs, outdoor advertisement and print. • Created innovative design solutions for brands on custom high-end event/exhibit designs, outdoor advertisement and print.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Graphic Design Specialist
      • Jun 2004 - Oct 2007

Education

  • Universitet za nacionalno i svetovno stopanstvo
    Bachelor, Trade Economics
    1998 - 2001

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