Vasily Garbuz
National Sales Manager Ukraine at IDS Borjomi Georgia- Claim this Profile
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Ukranian (native) -
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Russian -
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English- Intermediate(learning) -
Topline Score
Bio
Credentials
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Pricing for manufacturers and retailers (Ценообразование для производителей и ритейла)
LabaAug, 2022- Sep, 2024 -
Negotiation sparring: how to achieve favorable conditions
BCG-ACADEMYJun, 2018- Sep, 2024 -
ISO 9001:2015 "Quality Management Systems. Requirements"
Veritex consulting-engineering groupAug, 2017- Sep, 2024 -
"Ричард Денни "Customer Care 2""
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Experience
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IDS Borjomi Georgia
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Georgia
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Food and Beverage Services
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100 - 200 Employee
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National Sales Manager Ukraine
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Feb 2023 - Present
- Development of a business strategy for national sales development in the country - Develop and implementation strong, long-term, results-oriented partnership with distributors and key corporate partners - Competitive and industry trend analysis - Quarterly, annual and long-term planning - Developing a sales and profit goals - Ensure business development and revenue growth - Implementation of business initiatives to increase sales - Definition and control distribution channel - Ensure compliance with the principles that define the company’s market positioning - Ensure effective interaction with other structural subdivision of the company - Negotiating with key contractors, concluding agreements with partners - Development and presenting business development projects to distribution partners, approving and implementation - Participation in the development of the distributors human resource’s structure needed to achieve sales goals and key performance indicators in the country - Ensure customer and partner compliance with contractual terms and conditions - Participation in the process of optimizing the system of delivery of the company’s products to the distributors warehouses - Management of the process of ordering products - Ensuring the quality control of the company’s products in the country, participation in the management of incidents related to product quality issues - Managing relationships, ensuring alignment at all levels, including external (partners and customers) and internal (related units) - Personal participation in contract negotiations with major national retail networks - Evaluating the partners performance in all distribution channels, in accordance with the terms of signed contracts - Coordination of all TM-activities, participation in allocation and control of TM-budget efficiency, reporting and control of the effectiveness of TM-activities. Initiating and execution of trade marketing activities Show less
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IDS Borjomi International
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Cyprus
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Food and Beverage Services
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100 - 200 Employee
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Formats Development Manager
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Jan 2020 - Feb 2023
- Сommercial strategy development on the Group level (integrated in 10 and 3 year Business Plan) – defining channel roles & potential; adjustment of business objectives in volume/value/finance, resulting in clear channel Execution priorities, list of supporting KPIs and consolidated marketing & promo calendars - Design / execute new Rout To Market for different markets and different channels (On-trade/Petrol Station/Pharmacy and other small formats) - Analysis of the effectiveness of existing tools for the development of sales in the channels - Development and implementation of new tools for sales development in channels - Analysis of business development potential in the channels - Setting KPIs for sales channels and their later assessment - Development and deployment of launch plans for innovations and renovations. - Development and control of pricing strategy for channels - Development and control of executional KPIs for the sales team: distribution, standards, pricing, volume/value sales, channel and brand/client mix - Development and implementation of procedure for operative management of the Distributors; - Development of unified approach to doing business with the Distributors; - Development of Trade Terms for Distributors that will ensure permanent growth of the channel - Working on Distributors’ costs and ways to improve Distributors’ profitability - Leading, motivating and managing the team of professionals in the On-trade/Petrol Station/Pharmacy and other small formats. - Collection and analysis of best practices used in the channels and their further implementation as standard practice at the Group level - Integrated management of channel development projects at the group level Show less
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Nemiroff
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Ukraine
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Beverage Manufacturing
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100 - 200 Employee
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Head of HoReCa and Petrol Station Sales Department
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May 2016 - Jan 2020
- Leading, planning and development the HoReCa channel and Petrol stations; - Monitoring the sales plan performance, working out the strategy, supporting the relevant approaching and communication; - Setting up the plan and budget for the investment in the HoReCa channel and Petrol stations, coordination the effective usage of the resources and provision of the tracking as well as timely execution of the investment plan; - Business data collection and analysis management in the HoReCa channel and Petrol stations. Collection the business information regarding customers and prospects with respect to understand and manage the information regarding potential market attractiveness as well as competitor’s activities; - Leading, motivating and management the team of professionals in the HoReCa channel and Petrol stations. Implementation the effective management of reports submission by KPI analysis, planning the improvement performance results. Implementation the employees’ development together with HR department. Exercising control over the subordinate employees with a view to operational commitment and service instructions; - Budgeting; - Initiation the activities on trade marketing for sales promoting; - Development the extension options of the market, analyzing and offering the proposal regarding optimum mix, assigning and reassigning the resources (budgets, vacancies, tools etc.) in respect to perform the sales plan and fatten the profits; - Scheduling the work of subordinate employees, setting the priorities and notifying the team of professionals in the HoReCa channel and Petrol stations on monthly plans; - Initiation the implementation of the programs of sales habits progression for the trade teams, standards of performance and other business processes of the Company; - Holding development of the operational (annual, quarter, monthly) sales plans; - Negotiating with distributors and direct clients Show less
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Key account manager
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Jan 2010 - May 2016
- conducting negotiations with image establishments and trading networks in HoReCa channel to cooperate and promote TM companies - determination of the basis of cooperation (making budget , media plan , event calendar and additional advertisement , branding plan ) - project agreement - contract making -duty performing supervision - developing , implementing, supervision of trade-marketing actions aiming to increase sales volume - developing and implementing POS materials - supervision of distributors work in regions -supervision of HoReCa managers work in regions - organizations of events - auditing HoReCa establishments for fulfillment marketing commitments, signing acceptance report - closing accounts receivables - amortization of bonus production Show less
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Sun InBev Ukraine
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Ukraine
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Food and Beverage Services
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1 - 100 Employee
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HoReCa coordinator ( sales department executive)
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Dec 2008 - Jan 2010
- setting plans on sales to the team - supervision of the fulfillment of sale plan - conducting of field audit - coaching of sales representatives in fields - supervision of accounts receivables -making and delivery of the report on the performed work - concluding marketing deals and contracts - supervision of performing a contract - supervision of trade-marketing projects for stimulating waiters, barmen, FTD and promo- actions - delivery and analysis of project report - conducting negotiations with key clients - work coordination of trade representatives in the department Show less
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Education
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2003 - 2008
Interregional Academy of Personnel Management
Степень специалиста, Specialization in Labour and Commercial Law
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