Vasily Kupreev
Head Of Digital at Edenred Česká republika- Claim this Profile
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Russian Native or bilingual proficiency
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English Full professional proficiency
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Czech Professional working proficiency
Topline Score
Bio
I had a good opportunity to cooperative with Vasily on project which was challenging. Vasily as a very good teamleader effectively communicated with all project participants and to the point. He demonstrated proffesional experiences in design and marketing at all. It has to be mentioned his capability to motivate team , proactive enhancement. He was opened to new ideas and reacted dynamic if needed. I has to say that he was highly respected by employees for sharing concerns, problems and opportunities. And what was very appreciated through all aspects, he displayed a harmonious and cooperative spirit.
Vasily has lead independently all the Digital Marketing activities in our company and for many various projects in several European countries, but also in Asia. He brought knowledge to our company regarding proper, transparent accounting of Digital Marketing results. As to new businesses I could always count on his digital marketing predictions, due to his precise estimations (based on plan / actual analysis that we have made after 1-year operation of the project). I could always rely on him and in addition, he has always been very energetic and active in bringing proactively new streams. He is continuously developing his knowledge and with great success puts new approaches into practical use. When he starts something, he always pushes things forward until they have been finished.
I had a good opportunity to cooperative with Vasily on project which was challenging. Vasily as a very good teamleader effectively communicated with all project participants and to the point. He demonstrated proffesional experiences in design and marketing at all. It has to be mentioned his capability to motivate team , proactive enhancement. He was opened to new ideas and reacted dynamic if needed. I has to say that he was highly respected by employees for sharing concerns, problems and opportunities. And what was very appreciated through all aspects, he displayed a harmonious and cooperative spirit.
Vasily has lead independently all the Digital Marketing activities in our company and for many various projects in several European countries, but also in Asia. He brought knowledge to our company regarding proper, transparent accounting of Digital Marketing results. As to new businesses I could always count on his digital marketing predictions, due to his precise estimations (based on plan / actual analysis that we have made after 1-year operation of the project). I could always rely on him and in addition, he has always been very energetic and active in bringing proactively new streams. He is continuously developing his knowledge and with great success puts new approaches into practical use. When he starts something, he always pushes things forward until they have been finished.
I had a good opportunity to cooperative with Vasily on project which was challenging. Vasily as a very good teamleader effectively communicated with all project participants and to the point. He demonstrated proffesional experiences in design and marketing at all. It has to be mentioned his capability to motivate team , proactive enhancement. He was opened to new ideas and reacted dynamic if needed. I has to say that he was highly respected by employees for sharing concerns, problems and opportunities. And what was very appreciated through all aspects, he displayed a harmonious and cooperative spirit.
Vasily has lead independently all the Digital Marketing activities in our company and for many various projects in several European countries, but also in Asia. He brought knowledge to our company regarding proper, transparent accounting of Digital Marketing results. As to new businesses I could always count on his digital marketing predictions, due to his precise estimations (based on plan / actual analysis that we have made after 1-year operation of the project). I could always rely on him and in addition, he has always been very energetic and active in bringing proactively new streams. He is continuously developing his knowledge and with great success puts new approaches into practical use. When he starts something, he always pushes things forward until they have been finished.
I had a good opportunity to cooperative with Vasily on project which was challenging. Vasily as a very good teamleader effectively communicated with all project participants and to the point. He demonstrated proffesional experiences in design and marketing at all. It has to be mentioned his capability to motivate team , proactive enhancement. He was opened to new ideas and reacted dynamic if needed. I has to say that he was highly respected by employees for sharing concerns, problems and opportunities. And what was very appreciated through all aspects, he displayed a harmonious and cooperative spirit.
Vasily has lead independently all the Digital Marketing activities in our company and for many various projects in several European countries, but also in Asia. He brought knowledge to our company regarding proper, transparent accounting of Digital Marketing results. As to new businesses I could always count on his digital marketing predictions, due to his precise estimations (based on plan / actual analysis that we have made after 1-year operation of the project). I could always rely on him and in addition, he has always been very energetic and active in bringing proactively new streams. He is continuously developing his knowledge and with great success puts new approaches into practical use. When he starts something, he always pushes things forward until they have been finished.
Credentials
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Managing Teams
LinkedInMar, 2021- Nov, 2024 -
Product Management: Building a Product Strategy
LinkedInDec, 2020- Nov, 2024 -
Social Computing
CourseraApr, 2019- Nov, 2024 -
Design Principles: an Introduction
CourseraMar, 2019- Nov, 2024 -
Human-Centered Design: an Introduction
CourseraFeb, 2019- Nov, 2024
Experience
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Edenred Česká republika
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Czechia
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Financial Services
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1 - 100 Employee
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Head Of Digital
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Jul 2019 - Present
• 200% raise of digitalization ratio of digital portfolio users versus paper during the year thanks to massive sequence video advertising campaign and carefully adjusted landing page;• building a marketing story using value proposition canvas, customer journey roadmap, customer development that brought Edenred closer to the customer's needs by creating proper communication along "Stravenkový paušál" (change in Czech legislation) period that helps to defend; • key role in the digitalization of the company's processes as customer's ambassador and champion best practices in UX, UI by transforming into the digital format key touchpoint: onboarding, re-ordering, renewal, and other key processes;• effective marketing campaigns planning, defining, budgeting, preparing, reporting targeted for new acquisition lead generations through various channels SEA (SEM), SEO, SMM, SML, SERM, online PR, and other regular digital marketing activities such as CRO that brought to groundbreaking cost per acquisition results; • performing as product owner of the new joint project Tankarta with Benzina / Unipetrol (biggest network of gas stations in CZ) from creating customer journey, ordering process, sponsoring assignments to IT team, creating processes, supervising and controlling workflow, testing and launching;• blistering raise of the organic traffic (SEO) after 3 months in the company thanks to a bunch of "quick wins" technical implementations; • full ownership of commercial and technical/digital capabilities (Mobile app, Client’s dashboard, Web) for the entire customer journey (awareness, consideration, e-commerce, measurement) to support sales and brand awareness ambitions.• automatization of all lead acquisition sources into CRM, which requested tight cooperation with various platforms in IT ecosystem, feeding with assignments and mentoring knowledge and assignments. Finally, implementation allows slashing callback time that brought to significant raise of success rate;
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Finnology
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Czechia
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Information Technology & Services
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1 - 100 Employee
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Digital Marketing Strategist
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Mar 2017 - Jul 2019
• Day-to-day paid performance marketing activities that met and exceeded KPIs. Expertise to execute performance marketing campaigns across key search, display & social channels such as Facebook, Instagram, Google;• Developing, executing, and managing digital marketing strategies to engage customers - including search engine marketing, SEO, video marketing, display formats, social media marketing, and content marketing;• Supervising website production from sketch to wireframe, UX/UI, web development. Tight control brought high conversion rates from the launch. Making complex conversion rate analysis, constant A/B testing;• Preparing strategic plan and business cases for a new business development (fintech startup), that passed financial control and board of the directors in the biggest insurance company;• Developing online PR strategy, brand platform, key messages, plan of activities, brand manuals, reporting standards;• Supervising marketing teams of 10+ people in different countries (Czech Republic, Slovakia, Vietnam);• Budgeting, preparing yearly, quarter, monthly media plans of activities;• Analyzing results of digital marketing campaigns - changing knowledge between projects, consulting teams, agencies;• Core Competencies: Digital/Brand Strategy, Online Advertising, Marketing, Social Strategy, Conversion Rate Optimization, A/B Testing, Social PPC, Content Strategy, Online PR strategy, Programmatic auto-buying, SEO strategy, Managing website execution.
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Mealhouse Concept Design LLC
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Russian Federation
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Construction
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Head of Prague office
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Oct 2011 - Feb 2017
Working as outsourcing professional on various projects such as Huyndai, Raiffeisen Evolution, ADM arch, mountainplanet.com, redcrox.com, medovie.com• Creating tailored marketing strategies, analyzing website funnel efficiency, setting up e-commerce measurements; • Website development from idea to development trough creative concept, design, codeing, development and testing;• Brainstorming, initiating and testing different monetization models and finding most efficient based on MVP testing;• Creating marketing plan, testing and analyzing results, modeling future profitability of the product;• Running and optimizing online campaigns, involving 20.000 users to the websites within few days from social networks for the price less than $100;• A/B testing of the landing pages, fixing mistakes and work within limited budget;• Supervising search engine optimization, creating strategy and finding most efficient and developing effective solutions;• Marketing automation, using different targeted groups and dynamically connected e-mail templates.
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Creative Dock
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Czechia
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Software Development
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200 - 300 Employee
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Digital Agency Lead
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Oct 2015 - May 2016
• Creating omni channel campaign, that were headlined by TV campaign. Targeted campaign on selected keywords from spot together with brand familiar names brought huge amount of traffic;• PPC campaign was perfectly tuned. Achieved quality score 9.5/10. Focused keywords made possible average conversion rate above 20%;• Ability to work with final product and decrease CPA;• 5 different remarking groups were created and were targeted with different channels: display campaigns and social media;• Within 3 months growing from position of digital marketing manager to digital lead, involving / hiring new people into the team, managing team of three FTEs;• Proven ability to prioritize and deal effectively with numerous tasks simultaneously in a fast-paced, dynamic environment.• Strong analytical reasoning, strategic change management, coaching, mentoring and interviewing skills.
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Managing Partner
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Dec 2006 - Apr 2010
Founding & building new company from zero to the leader in segment “Marketing of Commercial Real Estate” having 15 people in team:• Searching clients, building relations with biggest developers, briefing, sale full scope of marketing activities; • Developing unique and strategically appropriate digital and mobile media plans to support client objectives;• Negotiating, purchasing, executing, and maintaining digital and mobile media campaigns;• Market researches & target audiences’ questionnaires and customer development;• A/B testing, usability analysis, conversion rate growth up to x5;• Supervising web development, technical assignment preparation, development supervising;• Monitoring, optimizing and reporting campaigns on weekly basis;• Search Engine Optimization development & supervising.
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Financial controller
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Mar 2004 - Jul 2006
Financial controlling on MTS (biggest russian telecommunication company) agreements
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Education
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1996 - 2001
Moscow State University of Economics, Statistics and Informatics (MESI)
bachelor, Investment -
2010 - 2010
CCIM
CI intro, CI102, Commercial real estate -
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UJOP UK
Czech language, B2 level -
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UJOP UK
Community
