Strategy & Media Director

• Apr 2021 - Present

Leading the strategy and media team and processes in local digital agency including: - Social media strategy development - Media approach for work with bloggers development - Handling image and lead-generation campaigns - Market, audience and brands social activity analytics - Trendwatching Responsibilities: • Leading the team of 6 people: media-managers, pr-analyst, strategic manager • Media and communication strategy development for both current and new clients (tenders) • Creative team and IMM department briefing • Presenting to stakeholders of any level (both agency and client) • Owning the relationships with key agency contractors to ensure best in class results • Annual department P&L planning and financial performance followup, control of scope of work realization • Teams retaining, restructuring and new talent acquiring, existing talent development and motivation • Overseeing department ways of working and proposing new operating model and structure • Overall supervision of all the agency clients scope within media and strategy Achievements: - New business win rate 83% - Department billing increased 3 times by optimization of current clients promo-campaigns and updales and new budiness. - Collaboration prolongation with 4 key agency clients without bidding - Developed a new approach for interaction with strategy&media department - Reports automation - New approach for work with bloggers Show less

Head of Promotion department

• Jul 2019 - Apr 2021

Leading performance team in digital agency. Clients: Merries, Goon, Baltica, PSA Group, Honda, SCA, Estee Lauder etc. Responsibilities: • Leading department of 6 people • Team consultancy and work with motivation • Presenting to stakeholders of any level (both agency and client) • Owning the relationships with key agency contractors to ensure best in class results • Annual department P&L planning and financial performance followup, control of scope of work • Teams retaining, restructuring and new talent acquiring, existing talent development and motivation Performance department scope: 1) SEO Promotion strategy development and full website support 2) Paid Search (Yandex.Direct and Google Ads) Promotion strategy in paid search. Optimization of current ad campaigns. Decreasing advertising costs without losing quality and KPI forecasts. 3) Paid Social Handling media campaigns in Vkontakte, Facebook&Instagram, MyTraget. Different buying strategy usage depending on campaign goals Day-by-day indicators monitoring, targets and creatives testing Advetising campaigns optimization for cost savings and quality increase. 4) Programmatic - Classic programmatic - Video programmatic - Native ads - Teaser ads - In-image programmatic 5) Work with marketplaces and e-com: Using internal and external tools to work with marketplaces: - Media advertising - Paid promotion of product pages - E-mail newsletters and push-notifications - Digital merchandising (new tool developed by me) - Acquiring external traffic using platforms databases - Analytics Work with Ozon, Yandex.Lavka, Yandex.Market, Samokat 6) Analytics - All current campaign analytics using Power BI. - A/B and A/B/C tests for clients - Audience and competitors analyses using Serpstat, Similarweb, Mindex. - bloggers performance analytics Show less

Head of SEO

• Sep 2017 - Feb 2019

SEO project manager

• Feb 2015 - Sep 2017

Account manager

• Jun 2014 - Oct 2014

Ассистент Департамента продаж

• Apr 2012 - Apr 2014