Experience

Southall Travel Limited., (Onkar Infotech) Gurgaon

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Online Marketing Specialist

  • Mar 2016 - Present

   Execute, manage and optimize paid digital campaigns(PPC) across Google Ads (Search & Display) and FB Ads.  Detail keyword analyses to find the right potential and reduce costing.  Track, measure, and analyze the performance of multiple advertising campaigns simultaneously.  Monitoring daily campaign performance and making optimizations across audiences, copy, assets and ad units.  Thinking creatively about campaign and content deployment and working with in-house content team to deliver the right assets for the same.  Actively involved in SEO efforts (keyword search, Article Writing, Editing, Image optimization, etc.)  Managing campaign budgets and schedules.  Being responsible for KPIs: Improvement in campaign performance primarily engagement rate, click-through rate, cost-per-click and conversion rate.  Increasing awareness and effective reach and in the number of campaigns and content deployed.  Identify, recommend and implement optimizations to improve account performance.  Handled larger budget on Google AdWords /Social Media Marketing.  Setup and on-going optimization and management of PPC/Digital Advertising campaign (Google, Facebook, Instagram).  Organic Posting on Social Media (Facebook, Twitter, Instagram)  Evaluating & Optimizing Landing Pages for Maximum Effectiveness.  Handling Google Tag Manager (GTM) and Google Analytics (GA).  Remain current on emerging industry trends and changes to the ad platforms. Show less



PANORAMIC GROUP OF COMPANIES

• Delhi/NCR

• Assistant Marketing Manager

  • Jul 2012 - Mar 2016

  Key Responsibilities:  Execute, manage and optimize paid digital campaigns(PPC) across Google Ads (Search & Display) and FB Ads.  Track, measure, and analyse the performance of multiple advertising campaigns simultaneously  Detail keyword analyses to find the right potential and reduce costing.  Monitoring daily campaign performance and making optimizations across audiences, copy, assets and ad units  Track and analyse key search metrics and execution, this may include Bid Adjustments and/or Campaign Optimization.  Thinking creatively about campaign and content deployment and working with in-house content team to deliver the right assets for the same  Actively involved in SEO efforts (keyword search, Article Writing, Editing, Image optimization, etc.)  Managing campaign budgets and schedules  Being responsible for KPIs: Improvement in campaign performance primarily engagement rate, click-through rate, cost-per-click and conversion rate  Increasing awareness and effective reach and in the number of campaigns and content deployed  Identify, recommend and implement optimizations to improve account performance  Handled larger budget on Google Adwords /Social Media Marketing  Setup and on-going optimization and management of PPC/Digital Advertising campaign (Google, Facebook, Twitter, YouTube, Instagram, LinkedIn).  Social media marketing organic (Facebook, Twitter, Youtube, Instagram, LinkedIn)  Evaluating & Optimizing Landing Pages for Maximum Effectiveness.  Remain current on emerging industry trends and changes to the ad platforms  Reporting and month end reconciliation Show less



NIMS

• India
• Education Administration Programs
• 200 - 300 Employee

• Marketing Executive

  • Jan 2010 - Jun 2012

  Key Responsibilities: • Execute paid digital campaigns (PPC) across Google Ads • Social media marketing organic (Facebook,Twitter,Youtube,instagram) • Managing and execution of all below the line like exhibition, trade show,malls,road show,coupons,free sample,sponsorship,canopy,leaflet distribution,banner,society engagement, society entry hoarding • Monitor effectiveness of marketing campaigns • Pre-launch and Post Promotional activities, events, campaigns, OOH • Cross promotions, co- branding and tie-ups with various entertainment entities like shopping malls, multiplexes for branding, college festival, events and promotions • Ensure speedy resolution of queries, maintain excellent relations with key clients to generate avenues for Additional business • Managing MIS based reports and schedule meeting and call with existing customers and aware them about program Show less



VV Advertising Agency

• Moradabad Area, India

• Marketing Executive

  • Jul 2008 - Dec 2009

  Key Responsibilities: • Meeting and liaising with clients to discuss and identify their advertising requirements • Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget. • Presenting, alongside agency colleagues, the campaign ideas and budget to the client. • Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies. • Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively. • Negotiating with clients and agency staff about the details of campaigns. • Presenting creative work to clients for approval or modification. • Handling budgets, managing campaign costs and invoicing clients. • Writing client reports. • Monitoring the effectiveness of campaigns. • Undertaking administration tasks. • Arranging and attending meetings. Show less